Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. This blog post is about the above recommendations, and their merit. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

datapine

JANUARY 6, 2022

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. 6) Data Quality Metrics Examples. With a shocking 2.5

Data Quality 241

Data Quality Metrics Data-driven Management 241

datapine

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. Connecting all your data sources: Extracting data from multiple marketing channels is also a time-consuming task of the client reporting process. Benefits Of A Modern Agency Report. Today this is different.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Where should I spend my marketing dollars?”. Who are my most profitable clients? Do I have enough cash to make payroll?

Reporting 263

Reporting Management Dashboards KPI 263

datapine

FEBRUARY 3, 2022

Companies usually visualize these measurements together with the help of interactive KPI reports. Some examples of metrics include the Lead-to-Conversion-Ratio, Return Rate, and Acquisition Costs by Marketing Channel. The image above is a visual representation of our main KPI: sales growth. What Are Metrics? KPI: Sales Growth.

Metrics 189

Metrics KPI Key Performance Indicator Sales 189

datapine

JULY 26, 2022

A small business dashboard is an all-in-one analysis tool that provides real-time access to various KPIs related to marketing, finances, customers, and others. Powered by data visualizations, small businesses can use them to track performance and ensure steady growth. Marketing KPI dashboard. click to enlarge**.

Dashboards 151

Dashboards KPI Metrics Sales 151

datapine

JANUARY 28, 2020

The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. 1) Marketing KPI Dashboard. Best Dashboard Ideas You Can Get Inspiration From.

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Increased efficiency.

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

datapine

AUGUST 21, 2019

This gives to that sales graph an overall sense of visual contrast which makes it much more digestible at a glance. If you can set up your email marketing and your marketing funnel to boost your CLV, then you can spend more on Google or Facebook Ads to get customers than your competitors can. click to enlarge**.

Sales 235

Sales Dashboards KPI Visualization 235

Cloudera

OCTOBER 30, 2023

Innovation and digital transformation can be accelerated in the cloud, taking advantage of the pay-as-you-go model, with no upfront payment and faster time to market. The FinOps framework is helping organizations to obtain the best ROI for their cloud transformation.

Analytics 79

Analytics Cost-Benefit ROI Business Objectives 79

datapine

MARCH 27, 2019

In the digital age, knowing your customers on a more personal level is the most effective way of developing marketing communications, customer service reports or initiatives that offer genuine value and yield real results. The ability to visualize real-time market changes. Visualize your data.

Management 129

Management Data-driven Dashboards Visualization 129

datapine

MARCH 19, 2019

Here, we will consider what a mobile dashboard is, the dashboard mobile design, making visualizations on mobile, and real business examples to explain the benefits this most flexible of data-driven technology can offer your business. ” – David Murphy, Founder of Mobile Marketing Daily. It is how people access online content now.”

Dashboards 112

Dashboards Visualization Metrics KPI 112

datapine

JANUARY 7, 2020

Modern executive reporting consolidates key business metrics while outlining problems and solutions in which KPI dashboards are used to provide additional insights and serve as an added visual representation that usually lacks in executive reports and summaries. 90% of the information transmitted to the brain is visual.

Dashboards 149

Dashboards Reporting KPI Metrics 149

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. We have used a marketing example, but every department and industry can benefit from a proper data preparation process. Giving the most ROI? 8) What data visualizations should you choose?

IT 317

IT Statistics KPI Data-driven 317

Smarten

JUNE 8, 2023

External forces from the global pandemic, combined with market competition have created an expectation on the part of team members who want to be able to work from home or other locations. Improved Time-to-Market No business can afford to fall behind! Today’s work environs are increasingly flexible.

Optimization 67

Optimization Enterprise Business Intelligence Predictive Modeling 67

BizAcuity

MAY 16, 2022

Data allowed Guinness to hold their market dominance for long. Such insights can be excellent fuel to marketing strategy, analytics, and campaign optimization. All of which can be used to increase profitability, gain better ROIs, and be better adapted to changing economic landscape and consumer behavior. That was in the 1900’s.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

erwin

OCTOBER 8, 2020

And you can’t risk false starts or delayed ROI that reduces the confidence of the business and taint this transformational initiative. But even with the “need for speed” to market, new applications must be modeled and documented for compliance, transparency and stakeholder literacy. Subscribe to the erwin Expert Blog.

Data Governance 145

Data Governance Metadata Testing Data Lake 145

Smarten

NOVEMBER 22, 2023

By integrating augmented analytics with business intelligence and reporting, you can encourage data-driven decisions, and leverage intuitive dashboards, key performance indicators (KPIs) and sophisticated (easy-to-use) reports to support your business users and improve time to market, the quality of decisions and the ability to collaborate.

Analytics 52

Analytics Key Performance Indicator Business Intelligence Software 52

IBM Big Data Hub

APRIL 18, 2024

Beyond cost savings, organizations seek tangible ways to measure gen AI’s return on investment (ROI), focusing on factors like revenue generation, cost savings, efficiency gains and accuracy improvements, depending on the use case. A key trend is the adoption of multiple models in production.

Cost-Benefit 89

Cost-Benefit Modeling Manufacturing Interactive 89

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Do they want to get more social reach on the blog posts your company is putting out? Interactive visualizations are especially relevant when you have a broad target audience.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Smart Data Collective

NOVEMBER 3, 2021

You may have the most innovative product in the market, but if your website’s design looks unappealing and outdated, your customers will think that’s how your business is too. Sure, you’ve hired the best web development agency and ensured everything looks great and visually appealing. And you’ll end up missing out on leads.

Cost-Benefit 113

Cost-Benefit Optimization Visualization Data-driven 113

Alation

FEBRUARY 20, 2020

The data prep market has exploded over the last year with Rita mentioning that she was tracking 50 vendors in the space. For ease of understanding the differences between all of the them Rita shared this visual, categorizing the vendors: So at least for now, it looks like we’re a self-service data prep vendor, which makes sense.

Scorecard 52

Scorecard ROI Data-driven Visualization 52

Sisense

FEBRUARY 26, 2020

Dresner reported that nearly 97% of respondents in their Big Data Analytics Market Study consider Big Data to be either important or critical to their businesses. For anyone creating their organization’s digital transformation strategy, much of their focus is typically devoted to gathering, managing, analyzing, and visualizing data.

Digital Transformation 90

Digital Transformation Analytics Cost-Benefit Data-driven 90

IBM Big Data Hub

AUGUST 28, 2023

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth.

Data mining 53

Data mining Machine Learning Deep Learning Marketing 53

IBM Big Data Hub

JUNE 26, 2023

For today’s IT professionals, AIOps is also one of the fastest ways to realize tangible ROI from digital transformation investments. In this blog post, we’ll look beyond the basics like root cause analysis and anomaly detection and examine six strategic use cases for AIOps. But where to start?

Digital Transformation 52

Digital Transformation Cost-Benefit ROI Data-driven 52

IBM Big Data Hub

FEBRUARY 14, 2024

Not only will this help scale the AOT tech across markets, but it will also help tackle integrations including additional languages, dialects and menu variations. Running on neural networks , computer vision enables systems to extract meaningful information from digital images, videos and other visual inputs.

Cost-Benefit 82

Cost-Benefit Insurance Unstructured Data Machine Learning 82

Sisense

OCTOBER 29, 2021

What’s your ROI for this or that campaign? Are you losing market share or leaving money on the table as you desperately war for eyeballs in an ever-evolving marketplace? In every market, users of all kinds are hungry for data — and they don’t want to pore over dashboards and spreadsheets to get it! Learn more.

Analytics 52

Analytics Testing Predictive Analytics Data-driven 52

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Blogging Experience Articles. + Digital Marketing: "What is amazing out there? Book Articles.

KPI 124

KPI Metrics Measurement ROI 124

Sisense

SEPTEMBER 3, 2020

Depending on the size and objectives of the enterprise, they may report to a Chief Scientist, CTO (Chief Technical Officer), CMO (Chief Marketing Officer) or even directly to the CEO. Programming and statistics are two fundamental technical skills for data analysts, as well as data wrangling and data visualization. Data Analyst.

Statistics 97

Statistics Metrics Visualization Finance 97

datapine

MAY 11, 2022

“By visualizing information, we turn it into a landscape that you can explore with your eyes. 90% of the information transmitted to the brain is visual. Data visualization methods refer to the creation of graphical representations of information. That’s where data visualization comes in. A sort of information map.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Organizations are setting up their sales marketing and event technology stacks to streamline manual processes to provide a seamless experience for the attendees and customers.

Sales 67

Sales Analytics ROI B2B 67

Sisense

MARCH 23, 2020

As Charles Holive , Managing Director of Strategy Consulting at Sisense observes, “It is far more beneficial to a company to find ways to accelerate what we call return on existing investment — the ability to create revenue from existing assets like data, market penetration, domain expertise, technology decisions, people, and operational excellence.

Analytics 64

Analytics Data-driven Consulting Marketing 64