IBM Big Data Hub

OCTOBER 16, 2023

Banks and other financial institutions train ML models to recognize suspicious online transactions and other atypical transactions that require further investigation. Doctors evaluating mammograms for breast cancer miss 40% of cancers, and ML can improve on that figure. Then, it suggests the social media user tag that individual.

Machine Learning 51

Machine Learning Marketing Forecasting Modeling 51

Alation

JUNE 14, 2021

According to CIO Martin Davis, “if they aren’t doing this then they are missing the point.”. What am I required to do? According to a 2020 451 Research report , “data catalogs are rapidly building out automated functionality,” including “automated suggestions, automated discovery and tagging, and automated data-quality scoring.”

Data Governance 97

Data Governance Recreation/Entertainment Data Lake Digital Transformation 97

Ontotext

DECEMBER 16, 2021

You know what you’re looking for is out there, but the sea of information is vast, and, despite their expense, time consuming manual searches often miss critical insights. Monitoring scientific literature requires scouring public sources with millions of articles for information about adverse events and competitors’ research.

Metadata 98

Metadata Reporting Unstructured Data Risk 98

Alation

OCTOBER 26, 2021

These include missing out on new revenue opportunities, poorly forecasting performance, and making bad investments. They require clear, well-defined business metrics for accurate reporting and data-driven decision making. Subscribe to Alation's Blog. And who gets the blame? 1 [link] 2 [link] 3 [link] 4 [link].

Finance 52

Finance Data Transformation Enterprise Metrics 52

Cloudera

FEBRUARY 8, 2023

How Bad is Bad Code: The ROI of Fixing Broken Spark Code Once in a while I stumble upon Spark code that looks like it has been written by a Java developer and it never fails to make me wince because it is a missed opportunity to write elegant and efficient code: it is verbose, difficult to read, and full of distributed processing anti-patterns.

Measurement 56

Measurement Testing Cost-Benefit ROI 56

Ontotext

NOVEMBER 22, 2020

Traditionally, semantic technology required specialist expertise that most developers didn’t have. Through collaboration between knowledge engineers, who tune the models and rules, and subject matter experts, who modify the taxonomies and ontologies, concept extraction is improved and important or missing concepts are added.

Metadata 72

Metadata Cost-Benefit Unstructured Data Technology 72

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. 3: Tags should be inline. #

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

JUNE 25, 2012

Since this is not a blog about legal issues (and I'm not a lawyer!) For example, they'll explicitly implement a tracking solution (like SiteCatalyst, comScore), typically via JavaScript tags, or an advertising solution (like DoubleClick, Kenshoo) or social buttons/commenting systems. Third-party cookies require opt-in.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

AWS Big Data

MARCH 9, 2023

When you’re creating the AWS Glue crawler, create a new database named rs-dimension-blog. Now, open Amazon Redshift Query Editor V2 and create an external schema passing the newly created IAM role and specifying the database as rs-dimension-blog. For instructions, refer to Create an IAM role for Amazon Redshift.

Slice and Dice 80

Slice and Dice Data Warehouse Metrics Metadata 80

Occam's Razor

JANUARY 20, 2010

If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch. Content as in images, with well defined alt tags. Content as in relevant videos that are named well, linked correctly and well tagged. Why not, : ), start a blog?

Metrics 90

Metrics B2B Analytics Measurement 90

AWS Big Data

MARCH 21, 2024

With multiple touchpoints, intermittent errors in ETL and ELT pipelines can lead to long delays, leaving data warehouse applications with stale or missing data, further leading to missed business opportunities. Configure the required permissions. ETL and ELT pipelines can be expensive to build and complex to manage.

Data Warehouse 86

Data Warehouse Metrics Optimization Statistics 86

Occam's Razor

JUNE 8, 2006

This blog post is an attempt to answer all those questions wrapped into one. If you do a View Source you’ll see that this blog is measured using MapSurface, Google Analytics, ClickTracks and AnalogX (so tagging and web logs and real time data and a paid and free tool, great for learning). # Ranked something differently?

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

DECEMBER 12, 2016

Google Tag Manager. The single biggest limiting factor in your ability to think smart and move fast when it comes to taking advantage of the latest and greatest features is tagging your site. I was not even asking for something crazy like moving from old lamer tags to a full featured Universal Analytics implementation.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Alation

AUGUST 20, 2021

Data is required for strategic business success. Lineage can even reveal areas of noncompliance and conflicts with internal policies or external regulatory requirements. This interactive data lineage also helps IT understand the scope of data assets so they can optimize their own efforts and better prepare for future requirements.

Metadata 52

Metadata Data Quality Data Governance Data-driven 52

IBM Big Data Hub

JULY 13, 2023

Physical data integrity is the protection of data wholeness (meaning the data isn’t missing important information), accessibility and accuracy while data is stored or in transit. Are there missing data elements or blank fields? Data quality monitoring Maintaining good data quality requires continuous data quality management.

Data Quality 68

Data Quality Data Integration Metadata Cost-Benefit 68

Occam's Razor

APRIL 13, 2015

Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. Custom dimensions requires a small amount of technical work , and often requires you to get help from a GACP. Assisted Conversions: Smarter Marketing Impact Attribution.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

SEPTEMBER 24, 2012

This blog post is about the above recommendations, and their merit. Attending this presentation inspired me to write this blog post. and cost savings) — mostly because the execs can't make the leap required to see the longer term potential. " They closed with the Facebook Insights tool (which is quite nice).

Advertising 165

Advertising ROI Metrics Marketing 165

Ontotext

SEPTEMBER 2, 2020

For most of today’s organizations, the inability to access institutional memory leads to billions of dollars in losses, because of mistakes, waste and missed business opportunities. By classifying, tagging, and labeling content with other data, the relationships between them become clear.

Insurance 72

Insurance Metadata Publishing Unstructured Data 72

The Unofficial Google Data Science Blog

JANUARY 31, 2017

This true model is described by the GLM equation $$mathrm{logit}(EY) = beta_1 X_1 + beta_2 X_2 + beta_{pi} X_{pi} tag{Eq 1} $$ where $X_1$ and $X_2$ are continuous features we use to estimate the relevance of the news story to the user, $X_{pi}$ is the binary variable indicating whether the story was made prominent. Why is NFN necessary?

Machine Learning 73

Machine Learning Modeling Statistics Predictive Modeling 73

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. It's just missing information I can't use? Here's a helpful blog post: Understanding And Using Page Value. This is not a pitch but if you are interested my book Web Analytics 2.0,

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 20, 2012

No credit cards required to sign up! You'll also note small thinks like outbound link tracking (using Events) to set up for social actions and ensuring all affiliate links are tagged with our company's tracking parameters. Finally, checkout at least a couple of blogs relevant to the topic. Sign up today! Play with it.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

DECEMBER 3, 2012

Why don't you tag your friends as such?" It is your blog (hopefully on the company domain). Do the required analysis to figure out what your number should be. Mommie Blogs/Facebook/Mobile Applications? For more examples of utility marketing please see my detailed blog post with more examples.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

JANUARY 30, 2012

But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. Five of my favorite alerts are in the second part of this blog post: Identify The Known Unknowns: Leverage Analytics Custom Alerts Here are more clever examples from the team at Google: Five Custom Alert Examples. Seems odd, right?

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. In this blog post let me share with you some ground truths from my own humble experience. Yet, yet, yet, yet… there is so much we can do. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

FEBRUARY 22, 2010

Additionally the person is also required to self report demographic, salary, household members, hobbies, education level and other such detailed information. Any single source, toolbar or panels or isp or tags or spyware etc, will have its own bias / limitation. Panel data is another well-established method of collecting data.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

JANUARY 7, 2014

." In service of analysis the job includes: Pulling data, segmentation, slicing and dicing, drilling-up, drilling-down, drilling-around, modeling, creating unique datasets, answering business questions, writing requirements for data sources and structures for Reporting Squirrels to work with IT teams to create, etc.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Alation

FEBRUARY 17, 2023

In this blog, I’ll address some of the questions we did not have time to answer live, pulling from both Dr. Reichental’s book as well as my own experience as a data governance leader for 30+ years. While it is possible to implement just the technical side, you will miss many aspects that lead to real success with data.

Data Governance 52

Data Governance Data Quality Metadata Cost-Benefit 52

Occam's Razor

FEBRUARY 9, 2015

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th Aug 2006! You did not allow them to tag your site, right? I strongly encourage you to read this blog post: Competitive Intelligence Data Sources & Best Practices.

Metrics 155

Metrics Reporting IT Advertising 155