CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. As copilot technology capabilities are changing rapidly, leaders should frequently identify metrics and evaluate strategies.

Cost-Benefit 121

Cost-Benefit Advertising Experimentation Software 121

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? What do you think?

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Understand why I believe that as designed the default position based model is sub-optimal.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 12, 2016

My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis. If they are not, no matter how much money or how many Analysts they have, helping them is a waste of time because nothing will live after your consulting is done." This is sub-optimal.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. A lot of people buy tools and consulting and go love crazy with attribution modeling. I can use that to hypothesize what an optimal budget allocation might look like. If you really want help here, hire a very very good business (not analytics) consultant.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. But each keyword gets "credit" for other metrics. please refer to the controlled experimentation section, page 205, in the book for more. But there is no alternative.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). But usually: No cookie_id = no primary key = no soup for you

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167