CIO Business Intelligence

OCTOBER 5, 2023

Sandeep Davé knows the value of experimentation as well as anyone. As chief digital and technology officer at CBRE, Davé recognized early that the commercial real estate industry was ripe for AI and machine learning enhancements, and he and his team have tested countless use cases across the enterprise ever since.

Experimentation 117

Experimentation Strategy Machine Learning Interactive 117

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs. This allowed us to derive insights more easily.”

Digital Transformation 82

Digital Transformation Cost-Benefit Informatics Data mining 82

CIO Business Intelligence

APRIL 2, 2024

HBR’s “ The Value of Digital Transformation ” reports, “While 89% of large companies globally have a digital and AI transformation underway, they have only captured 31% of the expected revenue lift and 25% of expected cost savings from the effort.” While the CIO sees the big picture, their peers need to know how the change will benefit them.”

Management 115

Management Digital Transformation Testing Experimentation 115

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

AUGUST 16, 2023

Nearly 15 years ago, the then Vägverket Produktion was incorporated so road maintenance on Sweden’s national road network could be put on the competitive open market. But today, Svevia is driving cross-sector digitization projects where new technology for increased safety for road workers and users is tested.

Risk 77

Risk Cost-Benefit Digital Transformation Internet of Things 77

Smart Data Collective

JULY 9, 2023

One benefit is that they can help with conversion rate optimization. Optimizing Conversion Rates with Data-Driven Strategies A/B Testing and Experimentation for Conversion Rate Optimization A/B testing is essential for discovering which version of your website’s elements are most effective in driving conversions.

Optimization 74

Optimization Data Analytics Analytics Data-driven 74

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. 46% of survey respondents in 2024 showed a preference for open source models.

Cost-Benefit 89

Cost-Benefit Modeling Manufacturing Interactive 89

CIO Business Intelligence

AUGUST 17, 2023

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. We’re testing ChatGPT at an individual level,” he says. That said, I believe once these barriers are overcome, benefits-led implementation will be swift.”

Risk 87

Risk Cost-Benefit Strategy Experimentation 87

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is. We have to do Search Engine Optimization.

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 136

Cost-Benefit Metrics Insurance Measurement 136

CIO Business Intelligence

JULY 31, 2023

As vendors add generative AI to their enterprise software offerings, and as employees test out the tech, CIOs must advise their colleagues on the pros and cons of gen AI’s use as well as the potential consequences of banning or limiting it. Some companies have lifted their bans and are allowing limited use of the technology; others have not.

Strategy 92

Strategy Risk Enterprise Risk Management 92

Smarten

NOVEMBER 3, 2017

Empowers business users with access to meaningful data to test theories and hypotheses without the assistance of data scientists or IT staff. The benefit of auto-suggestion and auto-recommendation is easy to understand. These tools are necessary to business success in today’s market.

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. My idea today is even simpler.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

CIO Business Intelligence

APRIL 24, 2024

The first use of generative AI in companies tends to be for productivity improvements and cost cutting. But there are only so many costs that can be cut. CIOs are well positioned to cut costs since they’re usually well acquainted with a company’s digital processes, having helped set them up in the first place.

Sales 121

Sales Finance Experimentation Cost-Benefit 121

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JUNE 4, 2018

Present a yummy spreadsheet that quantifies the cost of inaction , how much money you’ll lose by not delivering a 25% improvement every week. Yet, this incredible benefit was not a part of YouTube TV’s merchandizing strategy from day one. Such is the case with A/B testing. Welcome to Nudging. would have jumped on board.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. Today, top AI-assistant capabilities delivering results include generating code, test cases, and documentation.

Cost-Benefit 110

Cost-Benefit Advertising Experimentation Software 110

O'Reilly on Data

SEPTEMBER 15, 2020

AI Benefits and Stakeholders. AI is a field where value, in the form of outcomes and their resulting benefits, is created by machines exhibiting the ability to learn and “understand,” and to use the knowledge learned to carry out tasks or achieve goals. AI-generated benefits can be realized by defining and achieving appropriate goals.

Cost-Benefit 300

Cost-Benefit Advertising ROI Machine Learning 300

CIO Business Intelligence

AUGUST 2, 2023

Benefits of composable architecture Embracing a composable architecture empowers your business to compose building blocks with unparalleled flexibility, opening doors to new opportunities for innovation. This gradual progression allows for seamless adaptation and continuous improvement, keeping your business at the forefront of innovation.

Cost-Benefit 84

Cost-Benefit Experimentation Digital Transformation Optimization 84

CIO Business Intelligence

APRIL 18, 2022

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. Your organization can both avoid turnover costs and preserve corporate memory.”. It’s a pitfall.”.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. But there is more….

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

CIO Business Intelligence

APRIL 5, 2023

Midjourney, ChatGPT, Bing AI Chat, and other AI tools that make generative AI accessible have unleashed a flood of ideas, experimentation and creativity. Testing is another area that tends to get neglected, so automated unit test generation will help you get much broader test coverage.

Modeling 92

Modeling Testing Cost-Benefit Experimentation 92

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

DataRobot Blog

FEBRUARY 15, 2023

The cost of real estate has been a rollercoaster ride in this challenging macroeconomic climate. AI catalog encourages a culture of collaboration and sharing data assets that will benefit your organization, leading to big gains in productivity, sharing new sources, and creating a collaborative environment for enterprise AI.

Modeling 52

Modeling Machine Learning Cost-Benefit Metrics 52

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

or "does this product change benefit users?" Interventional uncertainty : the gap between the true benefit of an intervention arising from a decision, and an evaluation of that benefit. Should we use a t-test or a sign test? In assessing impact, what cost and benefits do we measure?

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Cloudera

MARCH 2, 2022

Large user communities of analysts and developers benefit from Impala’s fast query execution, helping them get their work done more effectively. Experimental evaluation: We did extensive evaluation of the technique to see how it affects performance and memory utilization. This ensures sizeof(Bucket) is 8 which is power of 2.

Data Warehouse 89

Data Warehouse Optimization Analytics Sales 89

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. Amazing, right?

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

OCTOBER 23, 2006

. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction. 4 Proactive insights rather than reactive.

Data-driven 117

Data-driven Metrics KPI Reporting 117

CIO Business Intelligence

MAY 20, 2024

He tested this hypothesis by having some machines at the facility warm up and others not. This knowledge, generated through observation, reflection, study, and social interaction, led to a new companywide policy: “Let the grinder warm up for 15 minutes,” resulting in millions of dollars of extra profit at no additional cost.

Management 104

Management Interactive Measurement Marketing 104

CIO Business Intelligence

NOVEMBER 24, 2022

The report shows that the biggest barrier to adoption in this region may be skepticism about the benefits, and of all regions, EMEA is the least likely to say that low-code/no-code is a key trend. It’s also the only region where unclear benefits constitute one of the top three reasons for not adopting low-code/no-code.

IT 91

IT Cost-Benefit Consulting Software 91

Smarten

JULY 3, 2017

It can also improve its time to market and competitive advantage, its ROI and its TCO. The simple truth is that when business users become Citizen Data Scientists, each of them can add more value and benefit to the organization.

Visualization 40

Visualization Predictive Modeling Business Intelligence Experimentation 40

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167