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3 Massive Cost-Saving Benefits of Smart Data for Businesses

Smart Data Collective

For example, they could maximize their employees’ skills or cut production costs. One of the reasons that the market is growing so rapidly is that smart data is improving the quality of data-driven business models. Equipped with useful information, businesses will more effectively and efficiently market to customers.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. These applications are designed to benefit logistics and shipping companies alike. Did you know? Where is all of that data going to come from?

Big Data 275
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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Identifying the problem.

Marketing 362
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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. Understanding the dynamics of seasonal shifts is crucial for companies to operate efficiently, reduce costs, and maximize profits. Businesses must forecast demand accurately to ensure supply can meet demand.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 176
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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors. There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021. Let’s begin.

Marketing 106