Smart Data Collective

JUNE 8, 2021

They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable. How is AI Changing PPC Marketing?

Marketing 119

Marketing Advertising Cost-Benefit Data mining 119

DataRobot Blog

SEPTEMBER 28, 2022

The new findings from industry analyst ESG, The Economic Benefits of DataRobot AI Cloud , detail how ESG models predict improved operational efficiencies, reduced risk, and improves business outcomes with the DataRobot platform for artificial intelligence and machine learning. ROI in a timeframe that’s up to 90% to 98% faster.

ROI 52

ROI Strategy Enterprise Cost-Benefit 52

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 99

Data-driven Marketing Strategy Advertising 99

Smarten

FEBRUARY 20, 2024

Consider the Benefits of Low Code No Code for Augmented Analytics! Statista predicts that, ‘… the global low-code platform market is forecast at approximately sixty-five (65) billion USD within the next several years.’ At the organizational level, the low code, no code approach encourages user empowerment and user adoption.

Cost-Benefit 67

Cost-Benefit ROI Business Intelligence Software 67

O'Reilly on Data

SEPTEMBER 15, 2020

AI Benefits and Stakeholders. AI is a field where value, in the form of outcomes and their resulting benefits, is created by machines exhibiting the ability to learn and “understand,” and to use the knowledge learned to carry out tasks or achieve goals. They are business stakeholders, customers, and users.

Cost-Benefit 290

Cost-Benefit Advertising ROI Machine Learning 290

CIO Business Intelligence

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively.

Cost-Benefit 134

Cost-Benefit Metrics Insurance Measurement 134

CIO Business Intelligence

APRIL 19, 2024

According to a Gartner survey conducted in late 2023, 42% of CIOs planned to deploy generative AI tools by the third quarter of this year, with 55% planning to roll out some other type of AI or machine learning in the same timeframe. But those timelines — and investments — are “highly aspirational,” Loveland said. What does AI give me?

IT 117

IT Software Cost-Benefit ROI 117

Alation

FEBRUARY 13, 2020

In The Forrester Wave: Machine Learning Data Catalogs, 36% to 38% of global data and analytics decision makers reported that their structured, semi-structured, and unstructured data each totaled 1,000 TB or more in 2017, up from only 10% to 14% in 2016. There is plenty of market validation for the value of data catalogs.

ROI 52

ROI Cost-Benefit Unstructured Data Data Lake 52

datapine

SEPTEMBER 6, 2022

Modern content performance reports in the shape of an interactive online dashboard present an intuitive and accessible way to assess your content’s success and its ROI in real-time and in one centralized location. and used by different content marketing reporting tools to assess the level of readability of a text.

Dashboards 179

Dashboards Reporting ROI Metrics 179

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. When can you give us the ROI?”. What is MMM?

Machine Learning 52

Machine Learning Sales Measurement ROI 52

CIO Business Intelligence

MARCH 10, 2023

This contrasts significantly with the global cybersecurity market, which is expected to expand at a compound rate with more demand for solutions and products. At its core, automation has a single purpose: to let machines perform repetitive, time-consuming, monotonous tasks. Automation helps organizations address the talent challenge.

Digital Transformation 118

Digital Transformation Cost-Benefit ROI Risk 118

DataRobot Blog

AUGUST 18, 2022

According to McKinsey & Company, organizations that implement AI improve logistics costs by 15%, inventory levels by 35%, and service levels by 65% 2. AI can reduce costs and minimize supply chain challenges by driving more informed choices across all aspects of supply chain management. Benefits of AI in Supply Chain.

Manufacturing 98

Manufacturing Cost-Benefit Forecasting Data-driven 98

Cloudera

AUGUST 30, 2022

The financial sector’s evolution is unleashing myriad demands on firms operating in the market. Streaming market data, news feeds, or sending a budget alert can be introduced to a service without a complete overhaul. The reality is that we cannot take multiple years to realize an ROI as the industry is moving too quickly.

Strategy 105

Strategy Data Strategy ROI Cost-Benefit 105

CIO Business Intelligence

MARCH 23, 2023

So how can you request a new investment from your decision-makers while ensuring minimal costs and maximum ROI this year? Procurement professionals are skilled at negotiating contracts, identifying cost-saving opportunities, and evaluating vendors.

Scorecard 57

Scorecard Cost-Benefit ROI IT 57

Cloudera

OCTOBER 30, 2023

The public cloud is increasingly becoming the preferred platform to host data analytics – related projects, such as business intelligence, machine learning (ML), and AI applications. The main challenges are pointed out as a lack of resources/expertise, security, and from a different perspective, cloud cost management.

Analytics 77

Analytics Cost-Benefit ROI Business Objectives 77

Smart Data Collective

MARCH 23, 2023

AI technology offers a number of major benefits of small businesses and freelancers. The market for AI is projected to be worth nearly $1.6 We have talked about how businesses are using AI for marketing and tools like ChatGPT to create content more easily. Advanced AI algorithms can reduce costs, save time, and improve ROI.

Cost-Benefit 79

Cost-Benefit Insurance Advertising Consulting 79

Smart Data Collective

DECEMBER 20, 2019

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article. Here’s why.

Big Data 60

Big Data Marketing ROI Machine Learning 60

CIO Business Intelligence

MAY 9, 2024

Driving business benefits Companies seeking CAIOs are looking to reap myriad benefits from AI adoption, ranging from improved decision-making, to increased efficiency of business processes, higher-quality services, profitability, talent management, customer experience, and innovation.

Risk Management 129

Risk Management Risk Cost-Benefit Technology 129

Smarten

MARCH 19, 2019

In today’s competitive business market, every senior executive looks at risk, value and calculations like return on investment (ROI) and total cost of ownership (TCO) before approving a budget. When a business chooses a self-serve advanced analytics solution, the benefits go beyond cost-effective, collaborative tools.

ROI 40

ROI Analytics Cost-Benefit Predictive Modeling 40

Smart Data Collective

SEPTEMBER 29, 2022

There are a number of benefits of using it to your company’s advantage. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations.

Data-driven 135

Data-driven Data Quality Optimization Insurance 135

datapine

JANUARY 6, 2022

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. So… what are a few of the business benefits of digital age data analysis and interpretation?

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

DataRobot

NOVEMBER 12, 2021

Only one in ten companies reports significant financial benefits from implementing AI, according to a recent study by BCG GAMMA, the BCG Henderson Institute, and the MIT Sloan Management Review. Few businesses now benefit from AI because they have not yet fully implemented it throughout their organizations. How can that be?

Cost-Benefit 98

Cost-Benefit Machine Learning Sales ROI 98

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. You'll be surprised by the steep drop in Cost per Acquisition. The Step Change Marketing Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

CIO Business Intelligence

AUGUST 16, 2022

Elaborating on some points from my previous post on building innovation ecosystems, here’s a look at how digital twins , which serve as a bridge between the physical and digital domains, rely on historical and real-time data, as well as machine learning models, to provide a virtual representation of physical objects, processes, and systems.

Visualization 141

Visualization Cost-Benefit IoT ROI 141

datapine

JANUARY 21, 2020

As a result, BI can benefit the overall evolution as well as the profitability of a company, regardless of niche or industry. Download here the top benefits cheat sheet, and start reporting! Benefits Of Business Intelligence And Reporting. Let’s see what the crucial benefits are: 1. What Is BI Reporting?

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

IBM Big Data Hub

NOVEMBER 10, 2023

Behind the scenes, a complex net of information about health records, benefits, coverage, eligibility, authorization and other aspects play a crucial role in the type of medical treatment patients will receive and how much they will have to spend on prescription drugs.

Cost-Benefit 97

Cost-Benefit Insurance Consulting Unstructured Data 97

CIO Business Intelligence

FEBRUARY 22, 2024

Getting AI off the ground After several years of innovating in AI, Ferrovial can cite many examples of projects and services benefitting from it. “If So projects to analyze huge amounts of data in multiple formats already in production are now considerably more efficient and cost effective.

IT 88

IT Digital Transformation IoT Cost-Benefit 88

CIO Business Intelligence

AUGUST 23, 2022

To address this requirement and ensure seamless connectivity, organizations are rapidly adopting consumption-driven NaaS models to balance the cost of their network growth with the digital experience of their stakeholders. Obtaining more insight into hidden costs (e.g., Transitioning to Business Value . IT Leadership

Cost-Benefit 90

Cost-Benefit Business Objectives ROI Risk 90

Smart Data Collective

APRIL 3, 2022

This is a huge market driven by AI technology that is expected to be worth $19 billion by 2024. As AI technology has improved, algorithmic trading has become more effective and given traders the opportunity to realize higher ROIs. This figure appears to have improved as AI helped boost their ROI. Reduced cost. Advantages.

Technology 94

Technology Cost-Benefit ROI Strategy 94

CIO Business Intelligence

JANUARY 23, 2024

For example, manufacturers should capture how predictive maintenance tied to IoT and machine learning saves money and reduces outages. We track KPIs on execution (on-time delivery, cycle time for adoption), risks, outcomes for benefits (time to market, change failures, major incidents), and costs (TCO before and after adoption).”

Measurement 122

Measurement Digital Transformation KPI Metrics 122

IBM Big Data Hub

MAY 9, 2023

After some impressive advances over the past decade, largely thanks to the techniques of Machine Learning (ML) and Deep Learning , the technology seems to have taken a sudden leap forward. This results in both increased ROI and much faster time to market. Watsonx.ai Core to watsonx is the principle of trust.

Data Warehouse 107

Data Warehouse Machine Learning Cost-Benefit Metadata 107

erwin

AUGUST 13, 2020

Today, enterprises are trying to grow and innovate – while cutting costs and managing compliance – in the midst of a global pandemic. M&A, new markets, products and businesses). Emerging Markets : What opportunities align to our business (e.g., managing risk vs ROI and emerging countries)?

Enterprise 143

Enterprise Cost-Benefit Uncertainty ROI 143

IBM Big Data Hub

FEBRUARY 14, 2024

Using machine learning (ML), AI can understand what customers are saying as well as their tone—and can direct them to customer service agents when needed. Not only will this help scale the AOT tech across markets, but it will also help tackle integrations including additional languages, dialects and menu variations.

Cost-Benefit 83

Cost-Benefit Insurance Unstructured Data Machine Learning 83

CIO Business Intelligence

JUNE 29, 2022

Many CIOs are turning to RPA to streamline enterprise operations and reduce costs. Others see RPA as a stopgap en route to intelligent automation (IA) via machine learning (ML) and artificial intelligence (AI) tools, which can be trained to make judgments about future outputs. What are the benefits of RPA?

Cost-Benefit 123

Cost-Benefit Software Enterprise Machine Learning 123

CIO Business Intelligence

MARCH 30, 2022

Emerging technologies such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), the Internet of Things (IoT) and quantum computing can help organizations scale on demand, improve resiliency, minimize infrastructure investments and deploy solutions rapidly and securely. Enrich to Empower.

Technology 82

Technology Internet of Things ROI IoT 82

datapine

NOVEMBER 13, 2019

If your procurement process costs you valuable time and incurs unnecessary costs, you may end up falling behind your competitors. The price of light is less than the cost of darkness.” – Arthur C. Nielsen , Market Researcher & – Founder of ACNielsen. There are a host of benefits to procurement reporting.

Reporting 158

Reporting KPI Cost-Benefit Metrics 158