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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 113
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

More companies are using sophisticated data analytics and AI tools to overhaul their business models. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

While generative AI has been around for several years , the arrival of ChatGPT (a conversational AI tool for all business occasions, built and trained from large language models) has been like a brilliant torch brought into a dark room, illuminating many previously unseen opportunities.

Strategy 290
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CIOs rethink all-in cloud strategies

CIO Business Intelligence

Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.” The resulting infrastructure of choice — a combination of on-premises and hybrid-cloud platforms — will aim to reduce cost overruns, contain cloud chaos, and ensure adequate funding for generative AI projects.

Strategy 142
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Refactoring your IT sourcing strategy for digital success

CIO Business Intelligence

When it’s done well, every choice is calculated, made mindfully of both its short- and long-run impacts, and of the delicate balance in which it must hold certain key variables — cost, productivity, digital maturity, and the potential to build capabilities that last. Among such leaders is Barry Perkins. So how do you forge a different path?

Strategy 103
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7 cloud market trends and how they will impact IT

CIO Business Intelligence

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 141
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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO Business Intelligence

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.