datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Everything.

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

JUNE 11, 2024

Davis shares this sentiment with other CIOs seeking a seat at the executive table, a change in reporting structure, or, at the very least, recognition beyond IT’s fundamental run-the-business operations responsibilities. What dataops, data governance, machine learning, and AI capabilities are IT developing as competitive differentiators?

IT 108

IT Digital Transformation Broadcasting Business Objectives 108

Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), ask for a raise. It is that simple. Okay, it is not simple.

Measurement 119

Measurement Advertising Testing Marketing 119

Ontotext

JULY 6, 2023

In today’s fast changing environment, enterprises that have transitioned from being focused on applications to becoming data-driven gain a significant competitive edge. There are four groups of data that are naturally siloed: Structured data (e.g., Transaction and pricing data (e.g.,

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

CIO Business Intelligence

FEBRUARY 21, 2023

“Becoming the best connected brewer is making sure we strengthen the relationships with our customers, consumers, suppliers and employees in a context that’s fully digital,” he says, who reports into the CDO and was previously senior director for global information services. There’s also a growing emphasis on improving team performance.

Digital Transformation 91

Digital Transformation Sales Experimentation Optimization 91

Rocket-Powered Data Science

JULY 7, 2019

AGI (Artificial General Intelligence): AI (Artificial Intelligence): Application of Machine Learning algorithms to robotics and machines (including bots), focused on taking actions based on sensory inputs (data). Analytics: The products of Machine Learning and Data Science (such as predictive analytics, health analytics, cyber analytics).

Internet of Things 157

Internet of Things Machine Learning Manufacturing IoT 157

O'Reilly on Data

OCTOBER 13, 2020

To support verification in these areas, a product manager must first ensure that the AI system is capable of reporting back to the product team about its performance and usefulness over time. From a technical perspective, it is entirely possible for ML systems to function on wildly different data. I/O validation.

Management 253

Management Metrics Machine Learning Modeling 253

Sisense

NOVEMBER 23, 2020

The global pandemic has driven home the fact that data is vital to the success of every organization. Sisense recently surveyed over 460 companies across Australia and New Zealand to dig into their data and analytics usage and future plans. Who is leading the way?

Analytics 98

Analytics Data-driven Marketing Reporting 98

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 6 Reporting is not Analysis. # Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape.

Data-driven 117

Data-driven Metrics KPI Reporting 117

O'Reilly on Data

MAY 11, 2020

Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. YouTube’s algorithm was measuring what kept viewers there the longest, not what they wanted to see, and feeding them more of the same.

Modeling 195

Modeling Advertising Recreation/Entertainment Metrics 195

Domino Data Lab

AUGUST 6, 2021

An enterprise starts by using a framework to formalize its processes and procedures, which gets increasingly difficult as data science programs grow. With a framework and Enterprise MLOps, organizations can manage data science at scale and realize the benefits of Model Risk Management that are received by a wide range of industry verticals.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124

KPI Metrics Measurement ROI 124

Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. This blog post introduces the notions of representational uncertainty and interventional uncertainty to paint a fuller picture of what the practicing data scientist is up against. Vignette: Data Science at fluff.ai

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Cloudera

NOVEMBER 25, 2020

The challenges Matthew and his team are facing are mainly about access to a multitude of data sets, of various types and sources, with ease and ad-hoc, and their ability to deliver data-driven and confident outcomes. . Most of their research data is unstructured and has a lot of variety. Challenges Ahead.

Data Warehouse 59

Data Warehouse Unstructured Data Analytics Visualization 59

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. That’s because we have to talk about tools (so many!),

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. " low. From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Alation

SEPTEMBER 28, 2022

The term has been used a lot more of late, especially in the data analytics industry, as we’ve seen it expand over the past few years to keep pace with new regulations, like the GDPR and CCPA. In essence, DataOps is a practice that helps organizations manage and govern data more effectively. Monitoring and reporting of processes.

Cost-Benefit 52

Cost-Benefit Data Quality Manufacturing Testing 52

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). You'll have no time for data analysis, certainly not for data actioning. ~

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure. The success metric, ACT, did go down. Here are the definitions….

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. Here we go. #1:

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Years and years of practice with R or "Big Data." " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

AUGUST 10, 2006

Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. The first component of the Trinity mindset is Behavior analysis , what we traditionally consider clickstream data analysis. We collect all the clickstream data and the objective is to analyze it from a higher plane of reference.

Measurement 99

Measurement Experimentation Metrics Testing 99

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. A data-first strategy is a winning formula. A data-first strategy is defined as data before everything else.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

IBM Big Data Hub

OCTOBER 20, 2023

AI platform tools enable knowledge workers to analyze data, formulate predictions and execute tasks with greater speed and precision than they can manually. AI platforms assist with a multitude of tasks ranging from enforcing data governance to better workload distribution to the accelerated construction of machine learning models.

Machine Learning 71

Machine Learning Manufacturing Cost-Benefit Deep Learning 71

O'Reilly on Data

MARCH 23, 2023

There are more that I haven’t listed, and there will be even more by the time you read this report. That statement would certainly horrify the researchers who are working on them, but at the level we can discuss in a nontechnical report, they are very similar. The design of Transformers lends itself to large sets of training data.

IT 271

IT Modeling Testing Risk 271

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60