AWS Big Data

FEBRUARY 12, 2024

Objective Gupshup wanted to build a messaging analytics platform that provided: Build a platform to get detailed insights, data, and reports about WhatsApp/SMS campaigns and track the success of every text message sent by the end customers. Additionally, extract, load, and transform (ELT) data processing is sped up and made easier.

Data Warehouse 100

Data Warehouse Analytics Snapshot Cost-Benefit 100

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

CIO Business Intelligence

NOVEMBER 15, 2022

Experiment with the “highly visible and highly hyped”: Gartner repeatedly pointed out that organisations that innovate during tough economic times “stay ahead of the pack”, with Mesaglio in particular calling for such experimentation to be public and visible. on average over the next year, somewhat lower than the projected 6.5%

Digital Transformation 134

Digital Transformation Experimentation Risk Metrics 134

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 12: Almost all reporting is off custom reports. #11: 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Reporting Squirrels vs. Analysis Ninjas.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

NOVEMBER 21, 2023

There are ample reasons why 77% of IT professionals are concerned about shadow IT, according to a report from Entrust. The most successful programs go beyond rolling out tools by establishing governance in citizen data science programs while taking steps to reduce data debt.

IT 127

IT Risk Cost-Benefit Risk Management 127

CIO Business Intelligence

JUNE 11, 2024

Davis shares this sentiment with other CIOs seeking a seat at the executive table, a change in reporting structure, or, at the very least, recognition beyond IT’s fundamental run-the-business operations responsibilities. What dataops, data governance, machine learning, and AI capabilities are IT developing as competitive differentiators?

IT 108

IT Digital Transformation Broadcasting Business Objectives 108

O'Reilly on Data

OCTOBER 13, 2020

To support verification in these areas, a product manager must first ensure that the AI system is capable of reporting back to the product team about its performance and usefulness over time. From a technical perspective, it is entirely possible for ML systems to function on wildly different data. I/O validation.

Management 253

Management Metrics Machine Learning Modeling 253

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.

Modeling 195

Modeling Advertising Recreation/Entertainment Metrics 195

DataRobot Blog

FEBRUARY 28, 2023

Integrating different systems, data sources, and technologies within an ecosystem can be difficult and time-consuming, leading to inefficiencies, data silos, broken machine learning models, and locked ROI. Exploratory Data Analysis After we connect to Snowflake, we can start our ML experiment.

Data Processing 72

Data Processing Experimentation Machine Learning Modeling 72

O'Reilly on Data

APRIL 19, 2021

During the first weeks of February, we asked recipients of our Data & AI Newsletter to participate in a survey on AI adoption in the enterprise. The second-most significant barrier was the availability of quality data. The percentage of respondents reporting “mature” practices has been roughly the same for the last few years.

Enterprise 359

Enterprise Modeling Risk Manufacturing 359

Cloudera

APRIL 9, 2021

This blog series follows the manufacturing and operations data lifecycle stages of an electric car manufacturer – typically experienced in large, data-driven manufacturing companies. The first blog introduced a mock vehicle manufacturing company, The Electric Car Company (ECC) and focused on Data Collection.

Machine Learning 98

Machine Learning Forecasting Manufacturing Predictive Analytics 98

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 6 Reporting is not Analysis. # Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape.

Data-driven 117

Data-driven Metrics KPI Reporting 117

AWS Big Data

JULY 20, 2023

With data becoming the driving force behind many industries today, having a modern data architecture is pivotal for organizations to be successful. In this post, we describe Orca’s journey building a transactional data lake using Amazon Simple Storage Service (Amazon S3), Apache Iceberg, and AWS Analytics.

Data Lake 87

Data Lake Analytics Snapshot Optimization 87

Occam's Razor

AUGUST 22, 2011

Be data driven?" " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Rules For Creating A Data Driven Boss! Be data driven?" Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Analytics Data Sampling 411.

KPI 124

KPI Metrics Measurement ROI 124

Octopai

OCTOBER 26, 2022

Data-driven organizations are a bad idea. Using data to drive your organization is wonderful. But data, at best, can only be a powerful vehicle, or a reliable GPS system. Except sometimes we call organizations “data-driven” when really the data is driving them up the wall. And it should be.

Data Quality 52

Data Quality Data Analytics Analytics Manufacturing 52

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Impact Matrix.

Analytics 93

Analytics Metrics Strategy Measurement 93

Sisense

NOVEMBER 23, 2020

The global pandemic has driven home the fact that data is vital to the success of every organization. Sisense recently surveyed over 460 companies across Australia and New Zealand to dig into their data and analytics usage and future plans. Who is leading the way?

Analytics 98

Analytics Data-driven Marketing Reporting 98

FineReport

APRIL 24, 2024

Learn Data Visualization Understanding the Importance of Visualizing Data Data visualization is a powerful tool for conveying complex information in a clear and impactful manner. Whether it’s through charts, graphs, maps, or other visual formats, mastering data visualization is crucial for anyone working with data.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Then you build a massive data store that you can query for data to analyze. That means: All of these metrics are off. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. " low. From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. Here we go. #1:

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

DECEMBER 9, 2009

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. Surprisingly it is often not their will to use data, that is there in many cases. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Chapter 6 Solving the “Why” Puzzle: Leveraging Qualitative Data.

Analytics 71

Analytics Metrics Measurement Testing 71

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. This blog post introduces the notions of representational uncertainty and interventional uncertainty to paint a fuller picture of what the practicing data scientist is up against. Vignette: Data Science at fluff.ai

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 10, 2006

Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage. People usually expect too much of the clickstream data. This is the Why.

Measurement 99

Measurement Experimentation Metrics Testing 99

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). Immediately actionable web analytics (your biggest worries covered). It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Framing the online to offline "data" problem: Why is quantifying offline impact such a problem? In English: We simply don't have a way of joining the online data to offline data.

Analytics 116

Analytics Measurement Marketing Sales 116