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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology.

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To understand the risks posed by AI, follow the money

O'Reilly on Data

It’s difficult to argue with David Collingridge’s influential thesis that attempting to predict the risks posed by new technologies is a fool’s errand. However, there is one class of AI risk that is generally knowable in advance. We ought to heed Collingridge’s warning that technology evolves in uncertain ways.

Risk 220
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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

We have talked about the many different sectors that have been shaped by big data in recent years. One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. It is marketing’s future.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 114
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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible.

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

Third, any commitment to a disruptive technology (including data-intensive and AI implementations) must start with a business strategy. I suggest that the simplest business strategy starts with answering three basic questions: What? These changes may include requirements drift, data drift, model drift, or concept drift.

Strategy 290
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A Beginner’s Guide to Data-Driven Investing Strategies

Smart Data Collective

Big data has been an invaluable contribution to our daily lives. We have started relying on big data to research new products, improve our experience online and make a number of other improvements. One of the biggest benefits of big data has been in the field of investing. Are you considering investing in stocks and shares?