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Where’s the ROI for AI? CIOs struggle to find it

CIO Business Intelligence

Finding the return on investment for AI remains elusive for many organizations, even as they rush to adopt the technology. Other top concerns include a lack of talent and skills among employees and a lack of confidence in AI technologies. I have found very few companies who have found ROI with AI at all thus far,” he adds.

ROI 142
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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

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Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 106
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.