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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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10 ways to accelerate digital transformation

CIO Business Intelligence

If you think you’re keeping up, think again: One recent study from research firm Gartner found that the majority of CEOs (59%) say digital initiatives take too long and 52% take too long to realize value. The pressure is on to accelerate digital transformation, according to CIOs, researchers, and analysts.

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Technology, Processes, and Culture: Red Hat’s Open-source Pathway to Successful Digital Transformation

CIO Business Intelligence

The world has witnessed the undeniable power of digital transformation to unlock tremendous potential and propel businesses forward in today’s fast-paced digital era. Labs has evolved significantly over the years, fueled by the invaluable lessons learned from each customer interaction. Digital Transformation

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PepsiCo transforms for the digital era

CIO Business Intelligence

“Me coming in from the outside and proposing so much change — the associates and midlevel management are the ones that must be empowered and that is the most difficult aspect of any kind of transformation.” One HR employee took some courses in data analytics and found a new job within the company helping to advance digital transformation. “I

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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO Business Intelligence

It’s all about the customer The metaverse will allow companies to become more interactive and personal with their customers, providing a more meaningful experience to drive stronger relationships and loyalty. Here are six things to consider: • Work with the business to identify the most practical use cases that will yield ROI.

Marketing 110
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Stepping up to the challenge of a global conglomerate CIO role

CIO Business Intelligence

I was regularly interacting not only with the IT leadership but also with the other business teams such as SCM, HR, accounts and finance, strategy, and M&A of the Reliance Group. Interacting with the domain experts in different divisions of Reliance’s IT verticals is also a big help. Careers, Digital Transformation