Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment.

Advertising 165

Advertising ROI Metrics Marketing 165

Edwin Chen

JULY 5, 2012

One of the great things about Twitter is that it’s a global conversation anyone can join anytime. Eavesdropping on the world, what what! Of course, it gets even better when you can mine all this chatter to study the way humans live and interact. For example, how do people in New York City differ from those in Silicon Valley? We tend to think they’re more financially driven and restless with the world – is this true, and if so, how much more ?

Interactive 81

Interactive Data-driven Measurement Visualization 81

Howard Dresner

FEBRUARY 20, 2012

As we enter our second week of data collection for the third annual Wisdom of Crowds Business Intelligence Market Study ® - I thought I might share an early insight from data collected this far. Data collection continues until April 2, 2012. >>> Please click here to take the survey >> Please click here to take the survey <<< Thanks!!

Business Intelligence 56

Business Intelligence Marketing Data Collection 56

Bruno Aziza

DECEMBER 21, 2012

Guest post written by Marc Maiffret Marc Maiffret is chief technology officer of BeyondTrust, which sells security and compliance software. Marc Maiffret Would you trust your sensitive corporate data in the hands of a stranger? Recent Amazon and Apple iCloud experiences tells us that cloud security across the board, needs to be enhanced, [.].

Software 40

Software Technology 40

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Visualization

Paul DeBeasi

NOVEMBER 19, 2012

Cisco has announced their intent to buy Meraki. Meraki provides wired/wireless LAN and security products all managed via the cloud. What does “managed via the cloud” mean? It means that the management server is in the cloud, rather than in the enterprise data center (see figure). The benefit of such an approach is ease of installation and management.

Sales 40

Sales Software Enterprise Modeling 40

Nutanix

DECEMBER 18, 2012

I’d like to start my first blog post with a small introduction. I come from a family of pilots and teachers. We enjoy technology and travel, and are naturally comfortable speaking to an audience.

Technology 20

Technology 20

Occam's Razor

OCTOBER 15, 2012

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously. Rather I've had to fall back on my trusty steed: data. :).

Advertising 136

Advertising Marketing Strategy Insurance 136

Occam's Razor

JUNE 25, 2012

Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Hence even sophisticated users find it difficult to know everything, one can hardly expect normal digital users to know what's really happening.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP / CRM systems and non-traditional (massive) sources like every technical ping from every human or

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

Management

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much "stuff" as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes!

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works? Definitely Y, do that. How can I improve my business? Simple, do A then B and you're done.

Consulting 126

Consulting Analytics Reporting Measurement 126

Edwin Chen

FEBRUARY 8, 2012

Scalding is an in-house MapReduce framework that Twitter recently open-sourced. Like Pig , it provides an abstraction on top of MapReduce that makes it easy to write big data jobs in a syntax that’s simple and concise. Unlike Pig, Scalding is written in pure Scala – which means all the power of Scala and the JVM is already built-in. No more UDFs, folks!

Measurement 77

Measurement Big Data IT 77

Edwin Chen

JANUARY 2, 2012

Imagine you have a sequence of snapshots from a day in Justin Bieber’s life, and you want to label each image with the activity it represents (eating, sleeping, driving, etc.). How can you do this? One way is to ignore the sequential nature of the snapshots, and build a per-image classifier. For example, given a month’s worth of labeled snapshots, you might learn that dark images taken at 6am tend to be about sleeping, images with lots of bright colors tend to be about dancing, images of cars ar

Snapshot 75

Snapshot Modeling Optimization Machine Learning 75

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Experimentation

Edwin Chen

JANUARY 16, 2012

This is a bare-bones introduction to ggplot2 , a visualization package in R. It assumes no knowledge of R. For a better-looking version of this post, see this Github repository , which also contains some of the example datasets I use and a literate programming version of this tutorial. Preview. Let’s start with a preview of what ggplot2 can do.

Testing 74

Testing Visualization Interactive IT 74

Edwin Chen

MARCH 4, 2012

It’s often easier to understand a chart than a table. So why is it still so hard to make a simple data graphic, and why am I still bombarded by mind-numbing reams of raw numbers ? (Yeah, I love ggplot2 to death. But sometimes I want a little more interaction, and sometimes all I want is to drag-and-drop and be done.). So I’ve been experimenting with a small, ggplot2-inspired d3 app.

Interactive 52

Interactive Visualization IT 52

Howard Dresner

AUGUST 28, 2012

Dear Friends , It's been a busy few months at Dresner Advisory Services and I wanted to bring you all up to date regarding our activities and achievements. Here are some highlights: New channels for our research: We're excited to announce the availability of our Business Intelligence market resea rch th rough Amazon.com , Barnes & Noble , and Apple iTunes.

Business Intelligence 45

Business Intelligence Publishing Data Collection Marketing 45

Paul DeBeasi

NOVEMBER 15, 2012

Cisco launched their Connected Mobile solution today. What is it? In short, it is a method by which hotspot providers can advertise and deploy services to mobile devices before the device authenticates with the network and with little or no user action. Why should anyone care? Well, think about what you have to do to login to WiFi at a retailer, hotel, or airport.

Advertising 40

Advertising Software Sales Enterprise 40

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

Manufacturing

Paul DeBeasi

AUGUST 16, 2012

As I mentioned on Monday , Gartner has launched the first and only Mobile Reference Architecture for enterprise IT organizations. The Mobile Reference Architecture is an integrated set of research that helps IT organizations make technology, infrastructure and policy decisions that support their mobile initiatives. The Mobile Solution Path provides a summary of the mobile reference architecture.

Enterprise 40

Enterprise Reporting Technology IT 40

Howard Dresner

JUNE 14, 2012

The Third Annual Wisdom of Crowds Business Intelligence Market Study ® is Now Out! Hello Folks! As many of you know, the third edition of the Wisdom of Crowds Business Intelligence Market Study ® is the culmination of five months of effort. The result is 94 pages of in-depth analysis and commentary - including over 70 charts and tables - providing a picture of the Business Intelligence market and how it's changing.

Business Intelligence 40

Business Intelligence Marketing Finance Sales 40

Howard Dresner

MAY 1, 2012

Deep into Data Analysis Hello Friends. Since our last posting, we've been busy sorting through data and have now begun the analysis and documentation phase for the 3rd annual Wisdom of Crowds Business Intelligence Market Study ® ! We expect to begin releasing the findings to enterprise licensees mid May and will distribute to qualified study participants during the month of June.

Business Intelligence 40

Business Intelligence Publishing Marketing Reporting 40

Howard Dresner

MARCH 12, 2012

Hello Folks! We're only three weeks away from the end of data collection for the 3rd annual Wisdom of Crowds TM Business Intelligence Market Study. Data collection will end on April 2, 2012 at 5PM ET. So, if you have not yet completed a survey, please click on this link now! Here are some of the study demographics to date: Geographies : To date, the study has the largest contribution from North America with 56% and EMEA contributing 26%.

Business Intelligence 40

Business Intelligence Marketing Data Collection IT 40

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

Testing

Howard Dresner

FEBRUARY 13, 2012

Hello Folks! I am pleased to announce that the survey process for the 3rd annual Wisdom of Crowds Business Intelligence Market Study ® is now officially open for input! Like last year, you'll have an opportunity to evaluate your Business Intelligence software vendors on 32 essential criteria, plus a new "Integrity" measure. And, this year we've expanded the study to cover a wide range of important Business Intelligence issues, including Collaborative BI and Cloud BI.

Business Intelligence 40

Business Intelligence Marketing Measurement Software 40

Howard Dresner

JANUARY 9, 2012

Hello All! Respondents to our Wisdom of Crowds Business Intelligence Market Study ® are able to report on any BI vendor they like. However, we provide a list of vendors that they can select from, as well as an "other" option. Here's our current (updated) list of vendors for the upcoming study: Actuate Alteryx Arcplan Birst Datawatch Dimensional Insight Domo (Corda) Entrinsik Good Data IBM/Cognos/SPSS Infor Information Builders (IBI) IntuitiveBI Jackbe Jaspersoft Jedox/Palo Klipfolio LogiXML Lyza

Marketing 40

Marketing Business Objectives Business Intelligence Reporting 40

Howard Dresner

JANUARY 6, 2012

Hello Folks and Happy New Year! A new year promises fresh beginnings and signals the advent of the next Wisdom of Crowds Business Intelligence Market Study ® cycle! Having started in earnest in 2010, this will be our third comprehensive study of the BI marketplace - and our most ambitious to date! We're in the process of developing and finalizing the survey instrument now and expect to start data collection within weeks.

Business Intelligence 40

Business Intelligence Marketing Data Collection 40

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tools. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

Customer Analytics

Nutanix

DECEMBER 3, 2012

After a terrific 3.5 year run at the highly disruptive and successful network security company Palo Alto Networks, I joined Nutanix as VP of Marketing exactly one month ago with great excitement and optimism about the opportunity we have to help enterprises reinvent their datacenters.

Optimization 20

Optimization Marketing Enterprise 20

Nutanix

NOVEMBER 30, 2012

With the lessons learned in the field we are now well capitalized and poised for much more accelerated growth and give our best shot to own the market for hyperconverged appliances.

Marketing 20

Marketing 20

Nutanix

NOVEMBER 22, 2012

Coming from a large IT consulting firm I’ve gone through a great deal of datacenter build outs, green field IT deployments and cutovers. Now from all of those deployments, what was always the biggest issue and caused the most headaches?

Optimization 20

Optimization Consulting IT 20

Nutanix

NOVEMBER 17, 2012

With an introduction from the VP of marketing Howard Ting, former Palo Alto Networks dynamo, CEO Dheeraj Pandey kicked the day off with high level overview of the company and its vision for the future of the datacenter.

Marketing 20

Marketing IT 20

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