Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Now, our Marketing teams know before they spend money if the campaign’s creative will deliver success. Matched market tests.

Analytics 131

Analytics Scorecard Strategy Testing 131

CIO Business Intelligence

MARCH 21, 2022

Data scientists are often engaged in long-term research and prediction, while data analysts seek to support business leaders in making tactical decisions through reporting and ad hoc queries aimed at describing the current state of reality for their organizations based on present and historical data.

Unstructured Data 137

Unstructured Data Data Analytics Analytics Structured Data 137

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

DataRobot Blog

JULY 28, 2022

This article presents a case study of how DataRobot was able to achieve high accuracy and low cost by actually using techniques learned through Data Science Competitions in the process of solving a DataRobot customer’s problem. Gartner Market Guide for DSML Engineering Platforms. Therefore, a value below 0.5 Download Now.

Data Science 72

Data Science Machine Learning Statistics Modeling 72

CIO Business Intelligence

JUNE 27, 2022

Tyson: Although there are other tools in the market for application monitoring, Sentry seems to be the leader. Tyson: You’re coming up to two years since you added Sentry’s ability to monitor for performance which has some pretty fine-grained metrics in terms of identifying where bottlenecks are located in code. I thought, really?!

Software 115

Software Experimentation Testing Marketing 115

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Digital Marketing: "What is amazing out there? Online Marketing Still A Faith Based Initiative.

KPI 124

KPI Metrics Measurement ROI 124

Sisense

JANUARY 21, 2020

One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. You’re working for an ice cream company that is about to market a brand new special-edition flavor. As an example, I’ll present a case from The Book of Why by Judea Pearl. How does this happen?

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 9, 2009

As such, we are not a part of the central Marketing (and Marketing Intelligence) teams at corporate. The Analysts / Marketers / IT dudes keep churning data and sending the insights but nothing every changes. It does not matter if she (or he :)) is in Sales or Marketing or … anywhere. the better off you are.

Analytics 95

Analytics Data-driven Marketing Sales 95

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 253

Management Metrics Machine Learning Modeling 253

datapine

MAY 20, 2020

A CRM dashboard is a centralized hub of information that presents customer relationship management data in a way that is dynamic, interactive, and offers access to a wealth of insights that can improve your consumer-facing strategies and communications. Your Chance: Want to build professional CRM reports & dashboards?

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents. Apps are the past, present, future. My hope is that 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. As copilot technology capabilities are changing rapidly, leaders should frequently identify metrics and evaluate strategies.

Cost-Benefit 124

Cost-Benefit Advertising Experimentation Software 124

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Not Marketing. Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Root cause?

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

JANUARY 9, 2012

It is a lot easier to predict the present. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem.

Marketing 140

Marketing B2B Measurement Risk 140

FineReport

APRIL 24, 2024

It involves representing data and information visually, making it easier for individuals to comprehend, analyze, and make decisions based on the presented data. This skill is especially valuable in today’s data-driven world, where the ability to interpret and present data compellingly is highly sought after.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

CIO Business Intelligence

APRIL 18, 2022

They also advise communicating the dashboard’s value consistently since that will drive effective dashboard use, both to increase adoption and to improve company performance on key dashboard metrics, the brief says. They invest in cloud experimentation. They invest in their teams to spur innovation. It’s a pitfall.”.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Domino Data Lab

JUNE 23, 2019

Pete Skomoroch presented “ Product Management for AI ” at Rev. Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Session Summary.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Hurray, hurray! •

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 12, 2016

In a world when your work will never be done, how do you assess that the core things necessary are present? What guarantees that agility and innovation are present in your analytics practice? My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this. I found a "you complete me" for my Visits metric, Bounce Rate. Or an actual outcome metric. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

The Unofficial Google Data Science Blog

MAY 31, 2016

However, meaningful insights require a representative panel or an analysis that corrects for the sampling bias that may be present. A geo experiment is an experiment where the experimental units are defined by geographic regions. A geo experiment is an experiment where the experimental units are defined by geographic regions.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Cloudera

JUNE 6, 2019

when an admin uses the cluster creation wizard, CM presents two options: (1) create a traditional cluster, or (2) create a compute cluster. While we present the above as independent strategies, admins can combine multiple strategies to achieve the optimal balance for their specific environments. Beginning with CM 6.2,

Metadata 86

Metadata Data Lake Strategy Optimization 86

Occam's Razor

NOVEMBER 17, 2008

There is a tendency to think experimentation and testing is optional. Tom has tried this with many many Marketers, and its so true: If you have two different pages you want to test, it takes six and a half minutes for you to configure, test (QA) and launch a A/B test. "Experiment or die, there is no try." That's it!

Testing 112

Testing Experimentation Risk Optimization 112

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

To that end, we present a vignette that is lighthearted but sufficiently realistic as to allow for the requisite reasoning. It was now a business decision to decide whether to pursue this radical strategy given the projected hit to metrics. Vignette: Data Science at fluff.ai She asks the DS team for help to make the decision.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. Start with measuring these Outcomes metrics (revenue, leads, profit margins, improved product mix, number of new customers etc). 6 Reporting is not Analysis.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. ML: social systems and context.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. There are many, many paid tools in the market (like HitWise and Compete and Netsuus). please refer to the controlled experimentation section, page 205, in the book for more. Present this: Today: Visits 30k. use the AdWords Keyword Tool. Conversion Rate 2.13%.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 5, 2007

The big concept was Multiplicity and it was presented by Guy Creese (then Research Director for Aberdeen Group). Let's fast forward to the present (an amazing four years later!). I have already presented my mental model for Web Analytics 2.0. It was totally worth it. Notice that the slide above is Multiplicity personified.

Analytics 98

Analytics Experimentation Metrics Measurement 98

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.).

Data-driven 140

Data-driven Consulting Reporting Marketing 140