Cloudera

OCTOBER 18, 2023

In this dynamic environment, harnessing the power of AI and ML is proving to be a game-changer for firms seeking to thrive in an increasingly competitive market. Portfolio Optimization Analyze a portfolio of investments and identify opportunities to optimize returns while managing risk.

Cost-Benefit 79

Cost-Benefit Testing Machine Learning Optimization 79

CIO Business Intelligence

OCTOBER 5, 2023

Sandeep Davé knows the value of experimentation as well as anyone. As chief digital and technology officer at CBRE, Davé recognized early that the commercial real estate industry was ripe for AI and machine learning enhancements, and he and his team have tested countless use cases across the enterprise ever since.

Experimentation 117

Experimentation Strategy Machine Learning Interactive 117

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

SEPTEMBER 7, 2023

Innovation is about modernization, it’s about optimization,” said Dan Gisolfi, Distinguished Engineer, Head of Innovation and Intellectual Property at Discover Financial Services. “It So, how does a digital bank like Discover empower engineers to continuously generate, test, and launch new ideas?

Experimentation 73

Experimentation Digital Transformation Optimization Testing 73

CIO Business Intelligence

MAY 30, 2024

When ChatGPT came to market, and there were no other competitors, I had the impression it was hype. Some gen AI applications can already summarize customer voice and written interactions with the contact center, or, in marketing and sales, identify new sales leads from calls. At first, I was wary of generative AI,” he says.

Cost-Benefit 108

Cost-Benefit Sales Modeling Experimentation 108

CIO Business Intelligence

MARCH 10, 2022

Fujitsu remains very much interested in the mainframe market, with a new model still on its roadmap for 2024, and a move under way to “shift its mainframes and UNIX servers to the cloud, gradually enhancing its existing business systems to optimize the experience for its end-users.”

Sales 120

Sales Testing Experimentation Data Processing 120

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

Digital Transformation 82

Digital Transformation Cost-Benefit Informatics Data mining 82

CIO Business Intelligence

FEBRUARY 21, 2023

The firm must also attract younger customers amid growing competition from microbreweries, higher market prices and new attitudes to alcohol consumption. Ing Yan says it’s already helped detect and resolve customer churn, and improve sustainability by reducing sales travel by 30% through optimal routing.

Digital Transformation 91

Digital Transformation Sales Experimentation Optimization 91

CIO Business Intelligence

AUGUST 16, 2023

Nearly 15 years ago, the then Vägverket Produktion was incorporated so road maintenance on Sweden’s national road network could be put on the competitive open market. But today, Svevia is driving cross-sector digitization projects where new technology for increased safety for road workers and users is tested.

Risk 77

Risk Cost-Benefit Digital Transformation Internet of Things 77

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests.

Analytics 131

Analytics Scorecard Strategy Testing 131

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Code (62%) : Gen AI helps developers write code more efficiently and with fewer errors.

Cost-Benefit 89

Cost-Benefit Modeling Manufacturing Interactive 89

DataRobot

JUNE 8, 2021

My lifestyle choices don’t neatly fit into customer categories that marketers have been using for decades. Some marketing campaigns assume that if I’m a fifty-something man purchasing a product for a child, I must be a grandfather. Other misguided marketing campaigns have tried to sell me shampoo or funerals.

Data-driven 98

Data-driven Testing Marketing Experimentation 98

CIO Business Intelligence

MARCH 7, 2023

Oliver Wittmaier, CIO and product owner at DB SYSTEL GmbH DB SYSTEL GmbH Content generation is also an area of particular interest to Michal Cenkl, director of innovation and experimentation at Mitre Corp. “I Michal Cenkl, director of innovation and experimentation, Mitre Corp. You can’t just plug that code in without oversight.

Enterprise 111

Enterprise IT Experimentation Unstructured Data 111

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. This has serious implications for software testing, versioning, deployment, and other core development processes. The ability to make decisions based on data analytics is a prerequisite for an “experimental culture.”

Management 339

Management Machine Learning Experimentation Metrics 339

CIO Business Intelligence

OCTOBER 9, 2023

Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. In the rush to innovate, teams can forget the basics, such as insufficient testing, so constant monitoring is crucial to ensure you’re providing value, adds TFCU’s Renganathan. He learned that the hard way.

Strategy 133

Strategy Technology Experimentation Testing 133

IBM Big Data Hub

DECEMBER 14, 2023

By capturing best practices in reusable Terraform templates, engineering teams can streamline their workflows, reduce errors and improve productivity leading to better software outcomes for users and faster time to market. Automated regression tests are a dynamite. This year, IBM Cloud introduced projects and deployable architectures.

Experimentation 65

Experimentation Testing Software Management 65

CIO Business Intelligence

OCTOBER 18, 2023

in concert with Microsoft’s AI-optimized Azure platform. Additionally, Flint Hill Resources is deploying the LLM-based platform for commodity trading optimization, while the US Missile Defense Agency is employing it to improve safety during steel manufacturing, according to C3. John Spottiswood, COO of Jerry, a Palo Alto, Calif.-based

Risk 130

Risk Manufacturing Enterprise Technology 130

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Search Engine Optimization. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is.

Measurement 119

Measurement Advertising Testing Marketing 119

FineReport

DECEMBER 11, 2019

Pay attention to the profound influence of social media on consumer behavior; present new consumer behavior characteristics in the new network environment; analyze new hotspot marketing and consumption events. The rapid development of the Internet and the mobile communication market has created a large amount of data.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

CIO Business Intelligence

JUNE 27, 2022

Tyson: Although there are other tools in the market for application monitoring, Sentry seems to be the leader. We rely heavily on automated testing. It’s not perfect by any means, and we are continuously breaking our own product, but it’s optimized for shipping new features to customers as quickly as we can.

Software 94

Software Experimentation Testing Marketing 94

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Optimization 154

Optimization Reporting Experimentation Metrics 154

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

CIO Business Intelligence

APRIL 24, 2024

That means using the technology to improve a company’s marketing, sales, customer success, and RevOps: the process of aligning all three operations across the full customer life cycle in a way that drives growth, improves efficiency, and breaks down silos. Revenue leaders embracing AI The interest is there on the business side.

Sales 121

Sales Finance Experimentation Cost-Benefit 121

Occam's Razor

DECEMBER 9, 2009

As such, we are not a part of the central Marketing (and Marketing Intelligence) teams at corporate. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. The Analysts / Marketers / IT dudes keep churning data and sending the insights but nothing every changes.

Analytics 95

Analytics Data-driven Marketing Sales 95

CIO Business Intelligence

MAY 9, 2024

Experimentation drives momentum: How do we maximize the value of a given technology? Via experimentation. This can be as simple as a Google Sheet or sharing examples at weekly all-hands meetings Many enterprises do “blameless postmortems” to encourage experimentation without fear of making mistakes and reprisal.

Enterprise 95

Enterprise Experimentation Sales Optimization 95

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Testing and Data Observability. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io). Testing and Data Observability. Meta-Orchestration. Continuous Deployment.

Testing 300

Testing Machine Learning Consulting Data Quality 300

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 136

Cost-Benefit Metrics Insurance Measurement 136

Cloudera

MARCH 2, 2022

You can read previous blog posts on Impala’s performance and querying techniques here – “ New Multithreading Model for Apache Impala ”, “ Keeping Small Queries Fast – Short query optimizations in Apache Impala ” and “ Faster Performance for Selective Queries ”. . Analytical SQL workloads use aggregates and joins heavily.

Data Warehouse 89

Data Warehouse Optimization Analytics Sales 89

Insight

APRIL 28, 2020

How will they interact with product, engineering, sales, or marketing? Screening Data Scientists Like a Pro: By the Numbers If you’re designing an interview process for the first time, it’s tempting to design a long and perfectly precise screening process so you’re blown away by those most battle-tested candidates who interview onsite.

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. You get a jump start. It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. But there is more to the Security Choice landing page than just passing the all-important transparency test.

Marketing 164

Marketing Insurance Visualization IT 164

AWS Big Data

JULY 3, 2023

This helps traders determine the potential profitability of a strategy and identify any risks associated with it, enabling them to optimize it for better performance. Index rebalancing arbitrage takes advantage of short-term price discrepancies resulting from ETF managers’ efforts to minimize index tracking error.

Snapshot 83

Snapshot Data Lake Testing Strategy 83

datapine

MAY 20, 2020

With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. Do you want to make your content marketing campaigns more focused or streamline your customer service expenditure? Test, tweak, evolve.

Dashboards 265

Dashboards Reporting KPI Visualization 265