Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. This has serious implications for software testing, versioning, deployment, and other core development processes. The ability to make decisions based on data analytics is a prerequisite for an “experimental culture.”

Management 327

Management Machine Learning Experimentation Metrics 327

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. A key trend is the adoption of multiple models in production.

Cost-Benefit 91

Cost-Benefit Modeling Manufacturing Interactive 91

Smarten

APRIL 18, 2023

As the market attempts to analyze the value and dependability of ChatGPT, Gartner has stated that, ‘ChatGPT will emerge from its beta phase into an early trial and pilot phase. While new medical techniques and tools can take time to refine and prove, doctors often leverage experimental techniques to save lives.

Digital Transformation 52

Digital Transformation Experimentation ROI Technology 52

CIO Business Intelligence

APRIL 18, 2022

Our internal QA team now focuses 100% on automated testing and managing the queue from the crowdsourced operation. The chatbot platform was a new product for this particular company, so while we heard good things about the company, sometimes you vet the company but not the product,’’ especially when it’s new to the market, Young says.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

FineReport

DECEMBER 11, 2019

Pay attention to the profound influence of social media on consumer behavior; present new consumer behavior characteristics in the new network environment; analyze new hotspot marketing and consumption events. The rapid development of the Internet and the mobile communication market has created a large amount of data.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Smarten

NOVEMBER 3, 2017

Empowers business users with access to meaningful data to test theories and hypotheses without the assistance of data scientists or IT staff. These tools are necessary to business success in today’s market. The benefit of auto-suggestion and auto-recommendation is easy to understand.

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? It is pronounced the more test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

Smarten

JULY 3, 2017

It can also improve its time to market and competitive advantage, its ROI and its TCO. Advanced Data Discovery allows business users to perform early prototyping and to test hypothesis without the skills of a data scientist.

Predictive Modeling 40

Predictive Modeling Visualization Business Intelligence Experimentation 40

Ontotext

APRIL 3, 2024

Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. Show me the ROI.” It enables you to look at common pathways and see what activities can change behavior, particularly in the marketing world. They are the best.” It’s open.

Technology 59

Technology Risk Digital Transformation Measurement 59

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Percent Mobile.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Metrics 68