CIO Business Intelligence

FEBRUARY 21, 2023

“Becoming the best connected brewer is making sure we strengthen the relationships with our customers, consumers, suppliers and employees in a context that’s fully digital,” he says, who reports into the CDO and was previously senior director for global information services. There’s also a growing emphasis on improving team performance.

Digital Transformation 105

Digital Transformation Sales Experimentation Optimization 105

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration. in concert with Microsoft’s AI-optimized Azure platform.

Risk 141

Risk Manufacturing Enterprise Technology 141

O'Reilly on Data

MAY 11, 2020

The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190

Ontotext

JULY 6, 2023

Connected Inventory Ontotext’s Connected Inventory integrates data from various sources, which enables efficient reporting. The solution also reduces incident response times, optimizes processes and streamlines asset management. It incorporates the knowledge of Subject Matter Experts and ensures accurate sentiment measurements.

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

Experimentation 95

Experimentation Statistics Testing Strategy 95

CIO Business Intelligence

OCTOBER 9, 2023

But while the report found that growth was important, it was outranked by improving the customer experience and operational excellence. Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. That is a tall order for CIOs, who feel the pressure to do it all.

Strategy 137

Strategy Technology Experimentation Testing 137

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Code (62%) : Gen AI helps developers write code more efficiently and with fewer errors.

Cost-Benefit 97

Cost-Benefit Modeling Manufacturing Interactive 97

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. But show the actual report.

Modeling 161

Modeling Optimization Marketing Interactive 161

DataRobot Blog

JULY 28, 2022

Of course, finding a compromise is necessary to a certain degree, but rather than simply compromising, finding the optimal solution within that trade-off is the key to creating maximum business value. For example, data measured by sensors can contain all kinds of noise due to sensor malfunctions, environmental changes, etc.,

Data Science 72

Data Science Machine Learning Statistics Modeling 72

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. " Right-time. Bad ad creatives.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. You see more digital metrics because digital is more measurable.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Measure and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Reporting Squirrels vs. Analysis Ninjas.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

Cloudera

FEBRUARY 16, 2022

blueberry spacing) is a measure of the model’s interpretability. Support for multiple sessions within a project allows data scientists, engineers and operations teams to work independently alongside each other on experimentation, pipeline development, deployment and monitoring activities in parallel. Model Visibility.

Machine Learning 83

Machine Learning Modeling Metadata Recreation/Entertainment 83

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. The success metric, ACT, did go down.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). of these three tools: ~ Yahoo! You may not.

Analytics 135

Analytics Testing Measurement Optimization 135

Corinium

APRIL 25, 2019

For example, P&C insurance strives to understand its customers and households better through data, to provide better customer service and anticipate insurance needs, as well as accurately measure risks. Life insurance needs accurate data on consumer health, age and other metrics of risk. In data-driven organizations, data is flowing.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 5, 2007

The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win. Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc.

Analytics 98

Analytics Experimentation Metrics Measurement 98

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. Optimal Starting SCOTUS Starting Points. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. 6 Reporting is not Analysis. Refuse Report Requests.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 5 The Key to Glory: Measuring Success. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Key elements of the Web Analytics Measurement Framework.].

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123