Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

CIO Business Intelligence

FEBRUARY 21, 2023

As part of Heineken’s 2021 EverGreen strategy to commit to future-proof the organization, adapt to market dynamics, and emerge stronger from the pandemic, there’s the objective to digitally transform the business and its relations with stakeholders. There’s also a growing emphasis on improving team performance.

Digital Transformation 106

Digital Transformation Sales Experimentation Optimization 106

CIO Business Intelligence

OCTOBER 9, 2023

Tech leaders must focus on a business-aligned tech strategy to deliver on the competing mandates, Guarini says. “A A business-aligned technology strategy is built on architecture and agility, the ‘what’ and the ‘how’ of better alignment,’’ he explains. Performance improves when the culture of collaboration is strong.”

Strategy 137

Strategy Technology Experimentation Testing 137

Ontotext

JULY 6, 2023

The solution also reduces incident response times, optimizes processes and streamlines asset management. It incorporates the knowledge of Subject Matter Experts and ensures accurate sentiment measurements. Experimentation with different technical analysis services becomes possible. The tool offers various business benefits.

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration. in concert with Microsoft’s AI-optimized Azure platform.

Risk 141

Risk Manufacturing Enterprise Technology 141

CIO Business Intelligence

SEPTEMBER 12, 2022

Prioritize time for experimentation. One instance of how that exploration led to real business benefits was with the application of machine learning to predict optimal product formulation using a set of desired consumer benefits. Change Management, Innovation, IT Leadership, IT Strategy

Experimentation 133

Experimentation Consulting Technology Machine Learning 133

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. AGI wouldn’t just perceive its surroundings; it would understand them.

Cost-Benefit 97

Cost-Benefit Modeling Manufacturing Interactive 97

Occam's Razor

JULY 24, 2018

Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Ontotext

NOVEMBER 2, 2023

The data itself is stored in a way that is not optimal for extracting insight. And while there is a great deal of experimentation underway, most organizations have only scratched the surface in a use-case-by-use-case fashion. This is partly because integrating and moving data is not the only problem.

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

O'Reilly on Data

SEPTEMBER 15, 2020

Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., Technical competence: Competence measures a team’s ability to successfully deliver on initiatives and projects. They’re not new to the field; they’ve solved problems, and have discovered what does and doesn’t work.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

FEBRUARY 26, 2008

Here are 6 strategies you can use to bring the voice of the customer and perspective from competitors to the table, and win big (!!). # 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer.

Management 68

Management Experimentation Testing Strategy 68

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation.

Analytics 71

Analytics Metrics Measurement Testing 71

CIO Business Intelligence

JULY 7, 2023

A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. Start with technologies like single sign-on and passwordless identity management to remove friction from daily routines,” said Michael Bertha , Partner at Metis Strategy. “To

Measurement 122

Measurement Risk Experimentation Enterprise 122

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. It should be noted that inverse probability weighting is not generally optimal (i.e., This is often referred to as the positivity assumption. the curse of dimensionality).

Statistics 44

Statistics Optimization Modeling Experimentation 44

CIO Business Intelligence

JUNE 6, 2023

CIOs should have plans for the upsides and also develop risk mitigation strategies. CIOs should define a specialized co-creation model , optimized for collaborating with startups, that can be very different from their in-house development strategies and partnerships with larger service providers.

Key Performance Indicator 106

Key Performance Indicator Cost-Benefit Enterprise Experimentation 106

IBM Big Data Hub

OCTOBER 20, 2023

This unified experience optimizes the process of developing and deploying ML models by streamlining workflows for increased efficiency. Decision optimization: Streamline the selection and deployment of optimization models and enable the creation of dashboards to share results, enhance collaboration and recommend optimal action plans.

Machine Learning 81

Machine Learning Manufacturing Cost-Benefit Deep Learning 81

DataKitchen

APRIL 13, 2021

Observe, optimize, and scale enterprise data pipelines. . DataOps requires that teams measure their analytic processes in order to see how they are improving over time. DataMo – Datmo tools help you seamlessly deploy and manage models in a scalable, reliable, and cost-optimized way. Monte Carlo Data — Data reliability delivered.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. Macro & Micro Outcomes Content/Strategy. So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Smart Data Collective

APRIL 23, 2019

Big data is playing a vital role in productivity optimization in virtually every industry. However, productivity is notoriously difficult to measure—and sometimes, even harder to improve. That’s why you need at least one of the following productivity tracking apps that help you measure and track employee productivity consistently.

Big Data 70

Big Data Measurement Experimentation Reporting 70

AWS Big Data

NOVEMBER 14, 2023

Amazon Kinesis Data Streams is a foundational data strategy pillar for tens of thousands of customers. A data strategy that incorporates streaming is necessary to deliver personalization and proprietary data that is available for querying in real time. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Click-Thru Rate.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. I am head of Products here, which comprises of R&D, Product Management and Global Customer support. And then there is the Cloud.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Cloudera

JUNE 6, 2019

Multi-tenancy Strategies with Virtual Private Clusters. Prior to using Virtual Private Clusters, cluster admins need to decide on an isolation strategy for the compute-only clusters. Here are three possible strategies they may consider: 1) By user, team, or business unit. In other words, tenants map to human beings.

Metadata 86

Metadata Data Lake Optimization Strategy 86

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. If you want to truly rock digital, this is what your digital strategy should look like… So do your periodic product launches/site refreshes. Let's do this! #1:

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

AWS Big Data

JULY 26, 2023

OpenSearch Serverless applies different sharding and indexing strategies for the three available collection types: time series, search, and vector search. The vector engine’s compute capacity used for data ingestion, and search and query are measured in OpenSearch Compute Units (OCUs).

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. Explain strategy. And, critically, why that strategy. Someone in Strategy. They are there to nudge your career in an optimal direction.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132