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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

One benefit is that they can help with conversion rate optimization. This article is going to provide some great insights on developing strategies for unlocking additional value from an online business, which can do a lot to boost revenue and catapult the enterprise to new heights.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. If you want to make the most of your big data strategy, you should keep reading to learn how to incorporate data into email marketing. How to Use Data to Improve Your Email Marketing Strategy.

B2B 105
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AI poised to replace entry-level positions at large financial institutions

CIO Business Intelligence

Large banking firms are quietly testing AI tools under code names such as as Socrates that could one day make the need to hire thousands of college graduates at these firms obsolete, according to the report. But that’s just the tip of the iceberg for a future of AI organizational disruptions that remain to be seen, according to the firm.

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Bringing an AI Product to Market

O'Reilly on Data

Product Managers are responsible for the successful development, testing, release, and adoption of a product, and for leading the team that implements those milestones. Without clarity in metrics, it’s impossible to do meaningful experimentation. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 362
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CBRE’s Sandeep Davé on accelerating your AI ambitions

CIO Business Intelligence

Sandeep Davé knows the value of experimentation as well as anyone. As chief digital and technology officer at CBRE, Davé recognized early that the commercial real estate industry was ripe for AI and machine learning enhancements, and he and his team have tested countless use cases across the enterprise ever since.

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12 data science certifications that will pay off

CIO Business Intelligence

The exam tests general knowledge of the platform and applies to multiple roles, including administrator, developer, data analyst, data engineer, data scientist, and system architect. Candidates for the exam are tested on ML, AI solutions, NLP, computer vision, and predictive analytics.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.