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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

One benefit is that they can help with conversion rate optimization. Collecting Relevant Data for Conversion Rate Optimization Here is some vital data that e-commerce businesses need to collect to improve their conversion rates. Heatmaps are powerful visual tools help show where website visitors pay the most attention.

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12 data science certifications that will pay off

CIO Business Intelligence

The exam tests general knowledge of the platform and applies to multiple roles, including administrator, developer, data analyst, data engineer, data scientist, and system architect. Candidates for the exam are tested on ML, AI solutions, NLP, computer vision, and predictive analytics.

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Organization: AWS Price: US$300 How to prepare: Amazon offers free exam guides, sample questions, practice tests, and digital training. The exam tests general knowledge of the platform and applies to multiple roles, including administrator, developer, data analyst, data engineer, data scientist, and system architect.

Big Data 124
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). However, joint optimization is possible by increasing both $x_1$ and $x_2$ at the same time.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Test Different Calls-to-Action. You will need to test different CTAs, which is going to require data analytics tools. Many email marketing solutions such as Hubspot and Aweber have analytics interfaces that make it easier to test different elements in your marketing funnels, such as CTAs. Test, Test, Test.

B2B 105
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Belcorp reimagines R&D with AI

CIO Business Intelligence

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

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What is DataOps? Principles and Benefits

Octopai

Your dashboards, charts, visualizations… they’re all products. . Common elements of DataOps strategies include: Collaboration between data managers, developers and consumers A development environment conducive to experimentation Rapid deployment and iteration Automated testing Very low error rates. Issue detected?