Smart Data Collective

APRIL 2, 2023

As the global business market is set to spend $420 billion on AI-based productivity systems, it’s not hard to believe they’ll also need to bring in some fresh faces to aid in the deployment. Standard deflate format implementations are certainly fast, which makes them ideal for use with humongous matrices.

Broadcasting 96

Broadcasting Marketing Technology Predictive Analytics 96

CIO Business Intelligence

SEPTEMBER 26, 2023

In his dissertation at Stanford in 1976, smartphone pioneer and founder and CEO of General Magic Marc Porat correctly prophesied that the future would be defined by “ information machines, information workers, and information companies.” It is high time to get serious about information management.

Strategy 124

Strategy Data Architecture Management Metrics 124

datapine

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Boris Evelson

OCTOBER 22, 2020

Today, TIBCO announced its intent to acquire Information Builders, Inc. IBI) — one of the oldest players in the market. The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Want to get the real sense of how far back IBI goes?

Marketing 84

Marketing Business Intelligence Reporting Analytics 84

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Machine Learning 98

Machine Learning Marketing Strategy Optimization 98

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 126

Marketing Advertising Sales Strategy 126

O'Reilly on Data

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? Product managers must ensure that AI projects gather qualitative information about customer behavior. The Marketing team built the first model, but because it was from marketing, the model optimized for CTR and lead conversion.

Marketing 362

Marketing Experimentation Metrics Testing 362

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. AI is essential for scaling end-to-end personalization.

Marketing 119

Marketing Sales Advertising Strategy 119

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Big Data 134

Big Data Sales Marketing B2B 134

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed. Segmentation.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

CIO Business Intelligence

AUGUST 30, 2023

Organizations are seeing a dramatic rise in informal adoption of gen AI – tools and platforms used without official sanctioning. Employees are using it to develop software, write code, create content, and prepare sales and marketing plans. So I think the real risk here is the exposure of sensitive information.

Enterprise 132

Enterprise Risk Measurement Software 132

Juice Analytics

NOVEMBER 11, 2020

Whether designing a marketing campaign, creating a presentation, or building a spreadsheet, information workers spend a lot of time creating stuff. We are makers in our work. And we want better tools to do all that making. How far have these tools come? It is the dark matter of data in your organization.

Sales 144

Sales Visualization Reporting Marketing 144

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 122

Marketing Strategy B2B Cost-Benefit 122

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.

Marketing 108

Marketing Optimization Data-driven Dashboards 108

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Marketing 102

Marketing Data Analytics Analytics IT 102

Ontotext

MARCH 13, 2024

Motivated by our marketing team’s aim to simplify content discovery on our website, we initiated the Ontotext Knowledge Graph (OTKG) project. OTKG models information about Ontotext, combined with content produced by different teams inside the organization. Early on, we grasped the potential of our emerging project. What is OTKG?

Marketing 72

Marketing Knowledge Discovery Metadata Data-driven 72

Timo Elliott

APRIL 8, 2024

Marketers are being tempted to use the latest generative AI tools to create a tsunami of spam content—flooding the zone with automated social and blog posts. But the right answer is to take a step back and remember what marketing is for: to help buyers buy. This has been on my mind recently. How will that be possible?

Marketing 59

Marketing Advertising B2B Interactive 59

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 97

Marketing Strategy Statistics Optimization 97

David Menninger's Analyst Perspectives

JULY 23, 2021

The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements.

Marketing 246

Marketing Analytics Business Intelligence Technology 246

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. Every marketer knows the importance of finding the ideal customers.

Data-driven 92

Data-driven Marketing Advertising Big Data 92

David Menninger's Analyst Perspectives

APRIL 2, 2021

Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago. However, it’s also interesting to see how much the market continues to advance and how much investment vendors continue to make.

Marketing 155

Marketing Analytics Software IT 155

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

Smart Data Collective

JUNE 17, 2022

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. In this article, we look at how data impacts marketing.

Marketing 132

Marketing Data-driven Software Marketing Analytics 132

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 129

Data-driven Marketing Strategy ROI 129

Smart Data Collective

JUNE 24, 2022

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. There are a lot of different ways that companies can use data analytics to improve their marketing strategies.

Marketing 131

Marketing Strategy Data Analytics Analytics 131

Smart Data Collective

MAY 17, 2023

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

Marketing 99

Marketing IT B2B Interactive 99

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 116

Machine Learning ROI Marketing Cost-Benefit 116