Smart Data Collective

OCTOBER 8, 2023

PC Magazine reports that 422 million people were affected by data breaches last year. A growing number of companies are recognizing that they need to take proactive measures to help bolster their data security. Software companies are among those most heavily affected, so they are taking dramatic measures.

Software 107

Software IoT Risk Internet of Things 107

Smart Data Collective

FEBRUARY 14, 2023

RetailDive recently published an article titled Furniture retailer embraces digital marketing and measures its impact with analytics , which underscores the benefits that analytics offers. It will be a boon for their business , but they must have an actionable strategy. The article cites a furniture store owner that discovered 16.8%

Data Analytics 117

Data Analytics Analytics Advertising Sales 117

datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! 8) Revenue And Sales Interactive Management Overview.

Sales 235

Sales Dashboards KPI Visualization 235

Cloudera

DECEMBER 11, 2020

A recent McKinsey survey, cited in CRN , shows that worldwide, 58 percent of customer interactions were digital as of July 2020. That compares to only 36 percent of customer interactions as of December 2019, which was before the pandemic impacted business, and only 20 percent in May 2018.

Insurance 94

Insurance Digital Transformation Unstructured Data Machine Learning 94

CIO Business Intelligence

MAY 18, 2023

Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 119

IT Software Recreation/Entertainment Technology 119

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. How to measure (success)?

Marketing 149

Marketing Analytics Advertising Measurement 149

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52