Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Click-Thru Rate.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. A push on Facebook was a part of that effort.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. How about magazines?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. whose primary purpose is to measure user behavior on one website: Yours! Adjust your data analysis strategy accordingly.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Social Strategy Effectiveness. Their listening posts simply can't accommodate for the low signal in all the noise, no matter how many of the eight CI data collection strategies they use.

Metrics 155

Metrics Reporting IT Advertising 155

CIO Business Intelligence

FEBRUARY 6, 2023

We measure three characteristics: people, process and technology,” he says. That role, and his work automating parts of Turner’s project planning process, earned him a place on the March 15, 1999, cover of CIO magazine , CIO.com’s predecessor. Thompson’s annual survey has been key in matching resources to those demands. “We

Digital Transformation 98

Digital Transformation Manufacturing Software Strategy 98

Smart Data Collective

AUGUST 21, 2019

Understanding the Nature of Digital Products and Building a Data Strategy Around Them. You can use big data to segment customers, identify growing market opportunities and optimize campaigns far more effectively. Reduce risk by choosing a platform that offers up-to-date security measures.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78