Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. You might establish a baseline by replicating collaborative filtering models published by teams that built recommenders for MovieLens, Netflix, and Amazon. But this is a best-case scenario, and it’s not typical.

Management 333

Management Machine Learning Experimentation Metrics 333

CIO Business Intelligence

OCTOBER 4, 2022

For internal stakeholders, identity strengthens customer intelligence, improves ROI and generates new revenue streams across sales, marketing, IT and other departments, among many other benefits.” Publishing and the TV industries have rich and valuable data sets. 4) Use data to build new revenue streams.

Cost-Benefit 105

Cost-Benefit Strategy ROI Digital Transformation 105

Smart Data Collective

JANUARY 30, 2023

Desperate times call for smart measures, which we’ve discussed and decided to present to you. When used appropriately, it can significantly improve your overall ROI. The mixed reality market will grow at a 77% CAGR by 2028. A looming recession and the Great Resignation are other factors strongly impacting the landscape.

Software 97

Software Strategy Testing Advertising 97

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. See these graphs originally published by Cogent Legal. Nobody likes feeling manipulated in any way, shape, or form.

Visualization 267

Visualization Metrics Statistics Dashboards 267

datapine

SEPTEMBER 6, 2022

That said, measuring the success of your those efforts is another great part of the job, and on many occasions, it can prove to be overwhelming as you need to use multiple tools to gather the data. Armed with real-time data, marketers and content managers can inform their strategies and meet all their content marketing goals.

Dashboards 179

Dashboards Reporting ROI Metrics 179

Sisense

SEPTEMBER 3, 2020

Besides strong technical skills (for instance, use of Hadoop, programming in R and Python , math, statistics), data scientists should also be able to tackle open-ended questions and undirected research in ways that bring measurable business benefits to their organization. Data Analyst. See an example: Explore Dashboard.

Statistics 97

Statistics Metrics Visualization Finance 97

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

AUGUST 25, 2020

The market for AI technology was $39.9 CognitiveWorld published an article in Forbes last year about the growing reliance of AI in the arena of project management. Take measure of your advertising ROI and web traffic with Google Analytics. billion last year. It is growing at a phenomenal pace of 42.2% Cloud Storage.

Advertising 49

Advertising Software Forecasting Cost-Benefit 49

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Switching gears, here are ten things to obsess about to collectively deliver a step change via your Marketing game this year….

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

CIO Business Intelligence

MAY 13, 2024

“We know what we’re trying to achieve, because we know the business goals and objectives,” We want to grow substantially, and we want to do that with speed,” says Bilker, whose clarity on IT’s business objectives mirror the top directives CEOs are giving their CIOs, according to the 2024 State of the CIO Study from Foundry, publisher of CIO.com.

IT 131

IT Digital Transformation ROI Strategy 131

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 78

Marketing Strategy Big Data ROI 78

CIO Business Intelligence

NOVEMBER 2, 2023

Foundry is the publisher of CIO.com. IT leaders say that the requirements for successful gen AI use include accurate, complete, and unified data (55%); enhanced security measures to avert new threats to the business (54%); and ethical use guidelines (30%). Ultimately, is the data fresh? That’s more important,” Aytay says.

Data Strategy 136

Data Strategy Strategy Sales Data Governance 136

datapine

MARCH 18, 2020

Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. Exclusive Bonus Content: Take Full Advantage of Social Platforms!

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

MAY 31, 2022

In this article, we have gathered the 12 most prominent challenges of cloud computing that will deliver fresh perspectives related to the market. More and more CRM, marketing, and finance-related tools use SaaS business intelligence and technology, and even Adobe’s Creative Suite has adopted the model. Cost management and containment.

Risk 237

Risk Cost-Benefit Business Intelligence Data-driven 237

datapine

JANUARY 18, 2023

Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. While a lateral report assists in organization and communication between groups that are at the same level of the hierarchy, such as the financial and marketing departments.

Reporting 201

Reporting Metrics Dashboards Visualization 201

IBM Big Data Hub

MARCH 26, 2024

While ESG seeks to provide standard methods and approaches to measuring across environmental, social and governance KPIs, and holds organizations accountable for that performance, sustainability is far broader. Have the sustainability goals evolved in response to recent regulation or market shifts?

Measurement 61

Measurement Metrics Strategy Reporting 61

IBM Big Data Hub

NOVEMBER 10, 2023

Just in 2020, the Centers for Medicare and Medicaid Services (CMS) published a rule for healthcare systems whereby patients, providers, and payers must be able to easily exchange information. Ring 2 expands the capabilities of the FHIR data platform to perform calculation of Data Exchange for Quality Measures (DEQM).

Cost-Benefit 97

Cost-Benefit Insurance Consulting Unstructured Data 97

Smart Data Collective

MAY 15, 2021

Artificial intelligence is redefining the marketing profession. A growing number of companies are starting to utilize AI to get more out of their marketing budget. One of the many marketing disciplines that is changing due to AI developments is SEO. Some of the reasons are listed below.

Advertising 88

Advertising Optimization Marketing Strategy 88

Andrew White

JANUARY 9, 2022

I try to relate as much published research as I can in the time available to draft a response. We will publish a new Top Trends for D&A for 2022 in a couple of months. First, how we measure emissions and carbon footprint is about data design and policy. What is a Market? . I hope they are helpful. – Yes indeed.

Analytics 64

Analytics Measurement Modeling Data-driven 64

datapine

DECEMBER 11, 2019

SaaS is taking over the cloud computing market. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. Gartner predicts that the service-based cloud application industry will be worth $143.7

Software 314

Software Cost-Benefit Data Processing Data-driven 314

datapine

JULY 24, 2019

Approaches to communication are changing, and success in today’s technology-driven world correlates directly to the quantity rather than the quality of one’s information—metrics relating to the business, the client, the competitor, and the market. Remember, informed decision-making for maximum ROI is the whole point!

Dashboards 148

Dashboards Business Intelligence Visualization KPI 148

CIO Business Intelligence

NOVEMBER 29, 2022

Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. DataStax IDC Market Research highlights that companies can lose up to 30% in revenue annually due to inefficiencies resulting from incorrect or siloed data.

Data Architecture 110

Data Architecture Data Integration IoT Strategy 110

Insight

FEBRUARY 19, 2020

The genre uniqueness is a measure of how unique a movie’s combination of genre categories is relative to all movies in my data set. Building Models to Predict Movie Profitability Here I use profitability as the metric of success for a film and define profitability as the return on investment (ROI). ROI = Profit/Budget).

Risk 67

Risk ROI Modeling Metrics 67

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Not Marketing. When I say embarrass your senior management that's what I mean.

Management 68

Management Experimentation Testing Metrics 68

datapine

APRIL 15, 2020

In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. That way, the stakeholder’s ROI can be maximized while agilists can truly manage change instead of preventing it.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

datapine

SEPTEMBER 16, 2022

A BI strategy that leverages data visualization will provide an ROI of $13.01 The author recently published an “expanded follow-up” to her book called “Storytelling With Data: Let’s Practice!”. Be aware that there is a second edition to this book published in 2019. back on every dollar spent. click for book source**.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Domino Data Lab

AUGUST 8, 2019

Rather than publish an agenda as most technology conferences do, why not let people mingle, discuss, and propose topics and possible sessions? Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. Do those concerns sound familiar?

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Smarten

AUGUST 9, 2017

You may also have read the recent Gartner report entitled, ‘Augmented Analytics Is the Future of Data and Analytics’ , Published 27 July 2017, by Rita L. Advances in smart data discovery and other sophisticated techniques and solutions can positively impact ROI and TCO. Sallam, Cindi Howson, and Carlie J.

Analytics 40

Analytics IT Statistics ROI 40

Domino Data Lab

FEBRUARY 4, 2019

In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting. The ability to measure results (risk-reducing evidence). Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. This is not that. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

DECEMBER 4, 2019

The ROI of human involvement When it comes to human involvement, the key difference is in the magnitude of costs associated with any one forecast cycle. This defines the ROI on the investment of human time. Over the life of the forecast, the data scientist will publish historical accuracy metrics.

Forecasting 113

Forecasting Data Science Statistics Uncertainty 113

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Depict Data Studio

SEPTEMBER 17, 2019

Select a Software Program , I’ll provide an overview of my favorite software programs so you can understand the strengths and weaknesses of the major players in the market. . Isaac has over 20 years of performance management, evaluation, and outcome measurement experience. Select a Software Program. of unnecessary ink!

Visualization 40

Visualization Consulting Dashboards Reporting 40

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167