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Discovering the Wonders of Data-Driven PPC Marketing

Smart Data Collective

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. Big Data Makes PPC Marketing Even More Beneficial.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. What Is Economic Rent? But not all rents represent abuse of power.

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Indian government asks genAI developers to self-regulate

CIO Business Intelligence

This move is expected to make services smarter and shorten the time it takes to bring them to market.” Developers of risky generative AI models are now free to release them without government approval, but are being encouraged to self-regulate by adding labels to the output of their models warning of their potential unreliability.

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Cloud, SaaS boost Oracle sales, but competition exacts costs

CIO Business Intelligence

While that cloud growth is good news for Oracle, it is still trailing market leaders Microsoft, AWS and Google. billion; sales and marketing expenses, which rose 5% to $2 billion, and R&D costs, which increased 12% to $1.8 Oracle’s user base grows. Oracle did have results to brag about, in terms of growing its cloud user base.

Sales 105
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CEOs might ponder… is there no IT anymore?

Mark Raskino

Generation Z, those who were born in the 2000s, are now entering the workforce as adults. When the web and email arrived they offered new communications channels to customers that conventional marketing agencies didn’t initially appreciate or support. After a few years, by the early 2000’s – these channels were no longer ‘new’ media.

IT 49
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Cloud Technology Makes Virtual Assistants More Beneficial than Ever

Smart Data Collective

“The cloud was barely a thing back in the early 2000’s. As a result, the market for virtual assistants is exploding. They can also assist by streamlining your operations, monitoring your markets, generating new business leads, collecting feedback from customers, and observing the behavior of your competitors.

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Technical Analysis is Changing Quickly in the Era of Big Data

Smart Data Collective

When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. By studying past market data, particularly price and volume, we gain valuable insights into the future direction of prices. It will play an even more important role in the future.