Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position).

This I Believe: A Manifesto for a Magnificent Career

Occam's Razor

This I Believe was one of my favorite NPR programs. It's raison d'être : "Americans from all walks of life share the personal philosophies and core values that guide their daily lives." " In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day. My professional career spans three countries: India, Saudi Arabia and the United States.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Then there is Agile for engineering. And really the list is too long.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" " low. A lot of that is because of all the stuff we don't know. There is lots of missing data.

New Study: 2018 State of Embedded Analytics Report

Every year since 2013, Logi Analytics has set out to independently discover the state of embedded analytics. 2018 STATE OF. EMBEDDED. ANALYTICS. REPORT The Sixth Annual Review of Embedded. Analytics Trends and Tactics | 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT TABLE OF.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

It will be the same in 2013. Now that's something worthwhile to shoot for in 2013! In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely cool.].

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" " comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Sounds like fun? It is. And you end up becoming rich and famous. Not too shabby, right?

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? Perhaps you are skeptical. I understand. We do have A LOT of data in our analytics tools.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics?

Announcing the 2013 Customer Analytics & Measurement Survey

Srividya Sridharan

Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics. This year, I […]. customer analytics customer insights customer intelligence predictive analytics

Discussion: 2013 Wisdom of Crowds® Business Intelligence Market Study

Howard Dresner

Having just recently published our 2013 Wisdom of Crowds® Business Intelligence Market Study, the group attending one of my recent Friday #BIWisdom tweetchats on Twitter wanted more insights on several of the study’s findings. It was evident by responses in our 2013 market study that the past 12 months have seen an increase in demand among users for self-serve, ad-hoc and real-time BI tools.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, sadly many of them were not. In the latter group I discovered that there were two common themes.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :). But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I've developed is to take a step back and reflect on if I have a good balance between chasing shiny objects and making incremental progress on small every day things.

Participate In Our TechRadar™ Research On Customer Analysis Methods

Srividya Sridharan

Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the complexity of customer data increases. Analysis of customer data involves the use of data-mining and statistical methods that span descriptive and predictive analytics. But how do you decide which customer analysis methods […].

BlackBerry Alternatives: A Migration Strategy for the Mobile Enterprise

Paul DeBeasi

BlackBerry — formerly Research In Motion (RIM), the corporate name was changed in January 2013 — has fallen behind Apple iOS and Google Android in developing and innovating devices that consumers want to buy.

Analytics Democratization Continues As KXEN Finds A New Home

Srividya Sridharan

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. The terms of the deal are not known. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The proposed deal puts the spotlight on two shifts in the analytics landscape: […]. customer analytics customer insights predictive analytics

Dresner’s Point: Are You Ready for the Mobile BI Diamond?

Howard Dresner

Our 2013 Wisdom of Crowds® study also found that many small organizations are embracing mobile BI and cloud BI as a means of side-stepping traditional computing. A participant in one of my Friday #BIWisdom tweetchats observed that “in the mobile ecosystem, Big Data + social + the NSA data surveillance news are a perfect storm.” Will the NSA storm change attitudes regarding mobile BI and thus hinder its growth?

So long and thanks for all the fish

Mark McDonald

This all started back in January 2009 and 718 posts latter with more than 3,700 comments it is time to conclude this blog. During the past four years, the blog has sought to present and share ideas about technology in the enterprise, the role of the CIO and the changing nature of IT leadership. During that time we have explored a range of issues from digital technology to management practices and even the introduction of a magic quadrant covering magic.

Executives need digitally different thinking

Mark McDonald

Digital technology is on the mind of every executive from Sales and Marketing to IT and Operations. Executives concentrate many of these thoughts center around issues of responsibility, authority and budget rather than looking at what is possible, profitable and the other potentials of digital technology. It is a narrow mindset driven by the language of finance rather than the logic of value. So how should people ‘think digitally’? Not the way they have thought about IT and other technology.

Social media versus knowledge management

Mark McDonald

What’s the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management. Both involve people using technology to access information. Both require individuals to create information that is intended for sharing. Both technologies profess support for collaboration.

An atlas for digital opportunity

Mark McDonald

An atlas is a collection of maps, graphical representations of the world that allow others to find their way in the new world. We all face a new world of digital technology filled with uncharted territory. Having an atlas of digital solutions would be helpful. That would be nearly impossible given the endless and evolving world of digital possibilities.

The difference between HYPE and reality

Mark McDonald

How can you tell the difference between hype and reality? This was the question the President of a Business Unit asked me in front of the corporation’s entire leadership team. Answering this question was a matter of professional and credibility risk. After all Gartner knows a lot about hype. Gartner has been known to foment hype. Gartner is famous for having a cycle about it, etc. The answer, one that has stood me in good stead is simple. Listen to what the speaker is talking about.

A late spring and instant summer, the CIO and Digital Technology

Mark McDonald

I have just come back from a week travelling around Europe and everywhere the story was the same – spring is running a month to a month and a half behind schedule. The temperatures in late April are below normal, the leaves are behind schedule and the first flowers of spring are just appearing. It’s the same thing here in Chicago where I live – everything is running late.

Will An App A Day Keep The Doctor Away? The Coming Health Revolution

Bruno Aziza

By Stephanie Tilenius, an executive in residence at Kleiner Perkins Caufield & Byers. With a big assist from technology, Americans are driving a major transformation of the nation’s health care system.

Dresner’s Point: Does BI Need a Seducing Effect?

Howard Dresner

Click Here to Purchase Your Copy of the 2013 Wisdom of Crowds ® Mobile Computing & Mobile Business Intelligence Market Study Howard Dresner is president, founder and chief research officer at Dresner Advisory Services, LLC , an independent advisory firm. I guess Black Friday, January sales and constant reminders of how many shopping days are left before Christmas weren’t enough enough to entice shoppers to hit the stores early and often enough in the holiday season.

Our Q3 Newsletter

Howard Dresner

Newsletter from Dresner Advisory Services As we approach the final 3rd of 2013, we thought you might appreciate an update and progress report from Dresner Advisory Services. Research: We took on a pretty ambitious research agenda for 2013 and have succeeded in publishing a number of breakthrough market studies. Hope the rest of 2013 is a successful one for you!

2013 Predictions: The End of Big Iron

Nutanix

These predictions were first published as a contributed article in VMblog’s 5th Annual Virtualization and Cloud Prediction Series

Improving Twitter Search with Real-Time Human Computation

Edwin Chen

(This is a post from the Twitter Engineering Blog that I wrote with Alpa Jain.). One of the magical things about Twitter is that it opens a window to the world in real-time. An event happens, and just seconds later, it’s shared for people across the planet to see. Consider, for example, what happened when Flight 1549 crashed in the Hudson. link] - There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy. — Janis Krums (@jkrums) January 15, 2009.

My New Business Intelligence Blog

Howard Dresner

Below are summaries and links to my articles posted thus far: January 7, 2013 Dresner’s Point: Three Don’ts, Four Do’s for Business Intelligence in 2013 What will we see cropping up in the business intelligence space in the coming year? In chatting last week about what will be hot in business intelligence in 2013, the tribe focused on analytics and a prediction that Big Data will shift next year from tech talk to talking about business value.

Mobile Business Intelligence - What are your views?

Howard Dresner

What are your views on Mobile Business Intelligence? Data collection has begun for our 5th annual Wisdom of Crowds® Mobile Business Intelligence Market Study and we'd really value your input! Click here to be directed to the survey! Here are a few important reasons to participate: 1) Your participation supports a modern and wholly objective approach to industry research AND participants will receive a complimentary research report.

NutaniX-Men and Women Set to Take Over VMworld 2013

Nutanix

Predictions for the 10th annual VMworld, taking place August 25-29 in San Francisco, are rolling in from many corners of the media, analyst and vendor landscape

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Dresner’s Point: Collaborative Technology Won’t Make You Collaborative

Howard Dresner

At one of our recent Friday #BIWisdom tweetchats, we talked about the findings in our 2013 Wisdom of Crowds® Collaborative Business Intelligence Market Study, which led to an insightful conversation about why some organizations haven’t adopted collaborative BI technologies and why some adopted it but failed to achieve the anticipated value.

Dresner’s Point: How to Move the Needle in User Adoption

Howard Dresner

Click Here to Purchase Your Copy of the 2013 Wisdom of Crowds ® Mobile Computing & Mobile Business Intelligence Market Study Howard Dresner is president, founder and chief research officer at Dresner Advisory Services, LLC , an independent advisory firm. The topic of how to increase user adoption of business intelligence technologies generated a lot of opinions in a recent Friday #BIWisdom tweetchat. The tweets started with opinions about what hampers user adoption.

Dresner’s Point: Involve Customers and Suppliers in Your BI Chain

Howard Dresner

August 15, 2013 Do you remember when you thought it was too risky to purchase something online? In fact, one of the significant nuggets in our recent 2013 Wisdom of Crowds® Cloud Business Intelligence Market Study is that organizations targeting external users (customers and suppliers) are the biggest users of cloud BI.

Nutanix Channel New Year’s Resolutions

Nutanix

There’s no question that enterprise application usability has for the most part been left behind

My First Use of 3D Printing: My Foray into the World of 3D Printing with a Nutanix Block as my Model.

Nutanix

I work for arguably the hottest infrastructure startup since the dawn of time (or Sun Microsystems, 30 years ago, or whatever), a company called Nutanix. 90% of the Nutanix story I tell customers involves the value of our software

Nutanix Delivers a GPU Platform That Pays for Itself – in Bitcoins

Nutanix

Nutanix recently launched the NX-7000 series platform that incorporates one or multiple Nvidia Grid K1 or K2 cards into a Nutanix node. This combination of the shared or dedicated horsepower of a purpose-built GPU card allows for scale-on-success GPU-enabled virtual desktop solutions

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Data Locality – SQL & VDI On The Same Nutanix Cluster

Nutanix

There’s no question that enterprise application usability has for the most part been left behind