Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. The Optimal Digital Investment Strategy ]. this is a non-trivial challenge.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

MARCH 31, 2022

This all-encompassing branch of online data analysis is a particularly interesting field because its roots are firmly planted in two separate areas: business strategy and computer science. The Bureau of Labor Statistics also states that in 2015, the annual median salary for BI analysts was $81,320.

Business Intelligence 239

Business Intelligence Statistics Visualization Data-driven 239

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

SEPTEMBER 4, 2012

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? It made my day. Thank you Paul !!

Marketing 144

Marketing Data mining Measurement Strategy 144

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Framing the Opportunity.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing B2B Measurement Risk 140

IBM Big Data Hub

FEBRUARY 2, 2024

A 2023 report found that global investment in green or low-carbon energy sources exceeded USD $1 trillion, 1 while advanced data collection tools and artificial intelligence (AI) are helping to better monitor emissions and inform sustainability strategy. What is sustainability?

Optimization 95

Optimization Cost-Benefit Strategy Technology 95

Occam's Razor

DECEMBER 3, 2012

But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Is Your Digital Strategy Magnificent? Reality, as is its wont, is much more complex.

Marketing 147

Marketing Advertising Strategy Optimization 147

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. Demystifying double robustness: A comparison of alternative strategies for estimating a population mean from incomplete data."

Statistics 44

Statistics Optimization Modeling Experimentation 44

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. To drive a successful Data Analytics strategy do you think it is a multidisciplinary activity and if so, what additional roles would you expect to see involved.

Analytics 64

Analytics Measurement Modeling Data-driven 64

AWS Big Data

JULY 26, 2023

The vector engine supports the popular distance metrics such as Euclidean, cosine similarity, and dot product, and can accommodate 16,000 dimensions, making it well-suited to support a wide range of foundational and other AI/ML models. To create the vector index, you must define the vector field name, dimensions, and the distance metric.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Insight

JUNE 10, 2019

Photo by Wayne Chan on Unsplash The race to the future I don’t know about you, but I distinctly remember a promise from 1989 that flying cars would be commonplace by 2015. It can be quantitatively defined as: We can then combine these useful metrics with a confusion matrix to provide a powerful summary of the performance of the model.

Breakeven 69

Breakeven Modeling Testing Marketing 69

Peter James Thomas

OCTOBER 1, 2019

Sometimes the bars are clustered to allow multiple series to be charted side-by-side, for example yearly sales for 2015 to 2018 might appear against each product category. The single red line shows the actual value of some metric up to the middle section of the chart.

Sales 61

Sales Measurement Statistics Data Architecture 61

Cloudera

JUNE 16, 2022

Every large enterprise organization is attempting to accelerate their digital transformation strategies to engage with their customers in a more personalized, relevant, and dynamic way. The DevOps/app dev team wants to know how data flows between such entities and understand the key performance metrics (KPMs) of these entities.

Data Lake 84

Data Lake Manufacturing Metadata Dashboards 84

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Social Strategy Effectiveness. Onsite Behavior Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Incoming and Outgoing Traffic.

Metrics 155

Metrics Reporting IT Advertising 155