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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

For instance, the branding and marketing experts of the Superbowl would benefit from big data when planning the promotion and organization before it takes place. Kenneth Taylor wrote an insightful article on the ways that big data is transforming the Superbowl. Big Data and Skating. Big Data and Sporting Strategies.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. You may want to review that article for more insights.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Are they responsive or not?

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The Surprising Benefits of Data Analytics for Furniture Stores

Smart Data Collective

Data analytics technology has played a huge role in the future of small businesses. One study from March 2020 showed that 67% of small businesses spend over $10,000 a year on data analytics. The furniture industry is among those relying more heavily on data analytics.

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Data Analytics Helps with Competitor Research

Smart Data Collective

Big data technology has substantially changed the nature of business. The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors.

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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies. And no, it is not a new concept which means it’s time you start using machine learning to drive your digital marketing strategies.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies. 1 – Location.