AWS Big Data

MARCH 26, 2024

This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. faster time to market, and 19.1%

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

Rocket-Powered Data Science

MARCH 19, 2021

How to make smarter data-driven decisions at scale : [link]. The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. A lot has changed in those five years, and so has the data landscape. But if they wait another three years, they will never catch up.”

Internet of Things 259

Internet of Things Analytics IoT Prescriptive Analytics 259

Andrew White

MARCH 31, 2023

Gartner’s Market Guide for Data and Analytics Governance Here is a brief update on our plans for coverage for Data and Analytics Governance market, from Guido de Simoni , Saul Judah and myself. The Market Guide provides an overview of the market. The market continues to evolve.

Marketing 52

Marketing Analytics Publishing Data Strategy 52

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 106

B2B Data-driven Marketing Strategy 106

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

CIO Business Intelligence

OCTOBER 25, 2022

This article was co-authored by Duke Dyksterhouse , an Associate at Metis Strategy. Data & Analytics is delivering on its promise. Some are our clients—and more of them are asking our help with their data strategy. Building a data strategy is like spinning a flywheel. We discourage that thinking.

Data Strategy 143

Data Strategy Strategy Data Lake Data-driven 143

Rocket-Powered Data Science

MARCH 19, 2019

A better prescription for business success is for our organization to be analytics – driven and thus analytics-first , while being data -informed and technology -empowered. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Rocket-Powered Data Science

JULY 13, 2023

Leaders now require forward-looking insights for competitive market advantage and advancement. So, what happens when the data flows are not quarterly, or monthly, or even daily, but streaming in real-time? Well, it soon became clear that the real problem was the reverse: how can we have our business move at the speed of our data?

Analytics 167

Analytics Machine Learning Data Science Deep Learning 167

Smart Data Collective

SEPTEMBER 12, 2019

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. Big data provides context to previous events.

Big Data 69

Big Data Marketing Data Strategy Strategy 69

CIO Business Intelligence

APRIL 30, 2024

Tableau pitched its unveiling of Tableau Pulse last year as the harbinger of a new era of proactive analytics. Your AI strategy is only as good as your data strategy,” Tableau CMO Elizabeth Maxon said in a press conference Monday. The new Tableau Pulse capabilities announced today include: “Ask” Q&A.

Analytics 79

Analytics Metrics Visualization Dashboards 79

Alation

MARCH 14, 2023

Data gathering and use pervades almost every business function these days — and it’s widely acknowledged that businesses with a clear strategy around data are best placed to succeed in competitive, challenging markets such as defence. What is a data strategy? Why is a data strategy important?

Data Strategy 52

Data Strategy Strategy Metadata Data Quality 52

Smart Data Collective

JANUARY 9, 2022

However, despite the benefits big data provides, companies that are using it are in the minority. Only 30% of companies have a well-defined data strategy. An even smaller number of companies have a data strategy that is supported by the company leadership. This is where Big data analytics comes into play.

Big Data 135

Big Data Data Analytics Advertising Analytics 135

Smart Data Collective

APRIL 3, 2022

More companies than ever are investing in big data. However, many feel that their data strategies are not proving to be effective. According to a report by VentureBeat, only 13% of companies feel that their data strategies are providing the results they are looking for.

Data Strategy 96

Data Strategy Strategy Data-driven Big Data 96

Smarten

APRIL 19, 2024

The use of Generative AI, LLM and products such as ChatGPT capabilities has been applied to all kinds of industries, from publishing and research to targeted marketing and healthcare. Gartner recently estimated that the market for AI software will be nearly $134.8 billion, with the market growing by 31.1% in next several years.

Analytics 57

Analytics Predictive Modeling KPI Machine Learning 57

IBM Big Data Hub

JUNE 30, 2022

The rise of data strategy. There’s a renewed interest in reflecting on what can and should be done with data, how to accomplish those goals and how to check for data strategy alignment with business objectives. The evolution of a multi-everything landscape, and what that means for data strategy.

Data Strategy 56

Data Strategy Strategy Business Objectives Data-driven 56

CIO Business Intelligence

AUGUST 23, 2023

Having joined its executive team 18 months ago, CDIO Jennifer Hartsock oversees its global technology portfolio, and digital and data strategies, so she has to keep track of a lot of moving parts, both large and small, to help achieve the company’s big corporate strategy about being ‘better together.’ “It

Data Strategy 96

Data Strategy Strategy B2B Digital Transformation 96

CIO Business Intelligence

FEBRUARY 14, 2023

Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. This has also accelerated the execution of edge computing solutions so compute and real-time decisioning can be closer to where the data is generated.

Data Strategy 111

Data Strategy Strategy Machine Learning Data-driven 111

Cloudera

AUGUST 30, 2022

This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization. The financial sector’s evolution is unleashing myriad demands on firms operating in the market. Cloudera refers to this as universal data distribution, as explored further in this blog post.

Strategy 105

Strategy Data Strategy ROI Cost-Benefit 105

Cloudera

AUGUST 9, 2022

Hybrid data capabilities enable organizations to collect and store information on premises, in public or private clouds, and at the edge — without sacrificing the important analytics needed to turn that information into insight. Attend Cloudera Now to jumpstart the data-driven future.

Data Architecture 90

Data Architecture Data Strategy Strategy Data-driven 90

Rocket-Powered Data Science

OCTOBER 6, 2023

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. How do predictive and prescriptive analytics fit into this statistical framework?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

Alation

MARCH 1, 2023

It’s the basis for cryptocurrency, but also has applications in virtually every industry, from finance (capital markets) to retail (supply chain management) and health sciences (medical drug development). What is your data strategy and how did you begin to implement it? What are the goals of your data team?

Data Strategy 52

Data Strategy Strategy Metadata Interactive 52

CIO Business Intelligence

NOVEMBER 14, 2022

Analytics have evolved dramatically over the past several years as organizations strive to unleash the power of data to benefit the business. Break down internal data silos to create boundaryless innovation while enabling greater collaboration with partners outside of their own organization.

Analytics 101

Analytics Machine Learning Testing Data Strategy 101

Srividya Sridharan

SEPTEMBER 3, 2020

And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets.

Data Strategy 108

Data Strategy Strategy Uncertainty Marketing 108

IBM Big Data Hub

SEPTEMBER 19, 2023

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

Data Science 79

Data Science Data Analytics Prescriptive Analytics Analytics 79

Peter James Thomas

MARCH 23, 2020

In my last article, Data Strategy Creation – A Roadmap , I hopefully gave some sense of the complexities involved in developing a commercially focussed Data Strategy. I had successfully developed and then executed a Data Strategy for the European operations of a leading Global General Insurer.

Data Strategy 89

Data Strategy Strategy Insurance Interactive 89

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling.

Marketing 102

Marketing Optimization Strategy Big Data 102

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. Whether it’s online shopping, virtual learning or even local and retail businesses taking their efforts online, it’s always important to see what niche markets are doing best and what’s making them thrive over others.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

CIO Business Intelligence

MAY 7, 2024

Many organizations are just beginning to embrace the concept of data as a huge business asset, adds Chetna Mahajan, chief digital and information officer at Amplitude, a data analytics firm. Company data can drive its go-to-market strategy, she adds.

Data Strategy 126

Data Strategy Data-driven Data Quality Strategy 126

Andrew White

JUNE 13, 2021

Your data strategy will be out of date as a result. To readers of this blog and for many of our clients the value of data is a hot, but not new, topic. Being part of the data and analytics team, we research where and how data is used to create new insight.

Data Strategy 52

Data Strategy Strategy Marketing Risk 52

Anmut

DECEMBER 1, 2020

On the week of 16 th November, a select group of experts – all data leaders in leading public, private and academic institutions – came together to discuss the National Data Strategy. This article summarises the key points of discussion and consideration for those concerned with the strategy. Anmut reflections.

Data Strategy 52

Data Strategy Strategy Cost-Benefit Risk 52

Cloudera

AUGUST 17, 2022

What if you could access all your data and execute all your analytics in one workflow, quickly with only a small IT team? CDP One is a new service from Cloudera that is the first data lakehouse SaaS offering with cloud compute, cloud storage, machine learning (ML), streaming analytics, and enterprise grade security built-in.

Analytics 115

Analytics Data-driven Machine Learning Data Science 115

Occam's Razor

MARCH 23, 2021

Analytics teams are named for the silos and limitations within which they trap themselves. Data Warehousing. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. Transforming Data’s Strategic Influence. intelligent analytics initiatives.

Analytics 131

Analytics Scorecard Strategy Testing 131

Smart Data Collective

SEPTEMBER 23, 2021

You may not have thought about creative professionals having a strong foundation in data analytics. Artists are known for their creative insights, rather than their analytical or scientific competencies. However, the world has changed, which means that a background in big data and other types of technology is equally important.

Data Analytics 113

Data Analytics Analytics Cost-Benefit Big Data 113

Corinium

MARCH 27, 2019

The sheer volume of data produced will necessitate a change in how businesses acquire, process, and use it. Identifying and acquiring data sets is only the beginning of an investment firm’s data strategy. Download this eBook to learn: The biggest challenges your industry faces with alternative data sets.

Data Analytics 150

Data Analytics Analytics Data Strategy Strategy 150

Data Science 101

NOVEMBER 20, 2019

The data is one of the key essentials for increasing revenues and cost savings. Data can be considered as a tool that is banked on by the organizations for making smarter decisions and it is necessary to survive in these competitive markets. Data Scalability and Security. speculation over $1B. Author Bio.

Big Data 103

Big Data Data Strategy Strategy Cost-Benefit 103

Smart Data Collective

DECEMBER 21, 2022

A growing number of companies are developing sophisticated business intelligence models, which wouldn’t be possible without intricate data storage infrastructures. The Global BPO Business Analytics Market was worth nearly $17 billion last year. Unfortunately, some business analytics strategies are poorly conceptualized.

Business Analytics 109

Business Analytics Analytics Data Quality Big Data 109

TDAN

AUGUST 17, 2021

Data analytics is the driving force behind marketing performance and customer relationships for many organizations across a wide variety of industries. This complex field requires individuals from various teams to work together in a dynamic environment, leveraging high-tech tools and software solutions to achieve their goals.

Marketing 59

Marketing Software Data Analytics Analytics 59