article thumbnail

Data Analytics Helps Hedge Funds Improve Customer ROIs

Smart Data Collective

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 The market for financial analytics was worth $8.2 We will talk about some of the biggest ways that big data is changing the future of risk management among hedge funds.

ROI 72
article thumbnail

7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Marketers deploying analytics make a comprehensive analysis of customer trends to achieve improved campaigns.

ROI 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

The ROI of email marketing can be up to 4,400%. Machine learning algorithms can also automate the segmentation process, which reduces the risk and workload for marketing professionals. This is one of the benefits of using analytics in email marketing. Email has proven to be a remarkably resilient marketing medium.

article thumbnail

You Need a Higher, More Reliable ROI

Andrew White

There were other channels with better rates of return and lower risk. Data-driven or Analytics program. Many of these investments will go along with a justification tied to a strategy, or perhaps an ROI. Our research suggests that most investments do not have any real ROI analysis behind them. Your Next ROI.

ROI 52
article thumbnail

At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. Data is what economists would call a non-rival risk, non-depleting progenitor of assets,” Laney says.

ROI 115
article thumbnail

Determining ROI in Uncertain Times

Jet Global

CFOs have an opportunity to play a key role in positioning their companies for a successful rebound by carefully assessing return on investment (ROI) and helping the C-suite make the right capital investments. That process starts with having robust analytical capabilities in the finance and accounting department. ROI Analysis.

ROI 59
article thumbnail

What’s Your Data Governance ROI? Here’s What to Track

Alation

And a data breach poses more than just a PR risk — by violating regulations like GDPR , a data leak can impact your bottom line, too. Almost everybody is a data generator, a data consumer, or an analytics recipient,” says Michelle Hoiseth, Chief Data Officer of Parexel. The post What’s Your Data Governance ROI? to ensure buy-in.