Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Try to understand your market.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration.

Risk 140

Risk Manufacturing Enterprise Technology 140

Sisense

JANUARY 21, 2020

You’re working for an ice cream company that is about to market a brand new special-edition flavor. As an example, I’ll present a case from The Book of Why by Judea Pearl. They measured both the blood pressure of the participants and if they had a heart attack or not. How does this happen? Let’s start with an example.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem. 7 Rules for Digital Marketing Revolutionaries! The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

O'Reilly on Data

SEPTEMBER 15, 2020

My book, AI for People and Business , introduces a framework that highlights the fact that both people and businesses can benefit from AI in unique and different ways. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). RM+RP+RT is finally possible. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Not Marketing. Often with benchmarks we get into silly arguments like how do they measure this and that etc.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Cloudera

MARCH 2, 2022

Experimental evaluation: We did extensive evaluation of the technique to see how it affects performance and memory utilization. Billion-Row benchmark: On a single daemon, we ran the build and probe benchmark for a billion rows to measure the performance and memory consumed. This ensures sizeof(Bucket) is 8 which is power of 2.

Data Warehouse 86

Data Warehouse Optimization Analytics Sales 86

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

O'Reilly on Data

MARCH 23, 2023

It has helped to write a book. It’s commonly believed that the more parameters, the better; that’s at least a good story for marketing to tell. Tokens ChatGPT’s sense of “context”—the amount of text that it considers when it’s in conversation—is measured in “tokens,” which are also used for billing.

IT 262

IT Modeling Testing Risk 262

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Bonus Tip : But don't stop there.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. This rule actually comes from my second book, Web Analytics 2.0. Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.]. So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. Apply on the relevant reports to measure performance using key performance indicators. The Problem. All visits.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. As defined in my second book Web Analytics 2.0 Besides that to me SEO is an important part of marketing. it is good to know what is out there and 2.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 5, 2007

Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. Neither measures what a traditional web analytics tool does, so no overlap, but each brings its unique strengths to the business of web data.

Analytics 98

Analytics Experimentation Metrics Measurement 98

CIO Business Intelligence

MAY 20, 2024

In our book, Relentless: The Forensics of Organized Crime Business Practices, we describe the daily routine of an undercover FBI agent who infiltrated a New York City crime family. Microsoft’s market value has exploded in the years since Nadella took over — due in no small part to the way he has helped them reimagine knowledge assembly.

Management 109

Management Interactive Measurement Marketing 109

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. I want to recommend three books. So on and so forth.

Marketing 136

Marketing Analytics Machine Learning Strategy 136