CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration. Generative AI, IT Leadership, IT Strategy

Risk 141

Risk Manufacturing Enterprise Technology 141

DataRobot Blog

AUGUST 10, 2022

NHS organisations are used to using workforce KPIs to manage staffing levels, but the real opportunity is being able to identify staff that are at risk of leaving post and to implement strategies to retain their much needed talent. Book an appointment to talk to the team and see a live demonstration of both platforms. Action to Take.

Forecasting 52

Forecasting Experimentation Data-driven Risk 52

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

AUGUST 22, 2011

Book Articles. Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement"

KPI 124

KPI Metrics Measurement ROI 124

O'Reilly on Data

SEPTEMBER 15, 2020

My book, AI for People and Business , introduces a framework that highlights the fact that both people and businesses can benefit from AI in unique and different ways. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

FEBRUARY 26, 2008

Here are 6 strategies you can use to bring the voice of the customer and perspective from competitors to the table, and win big (!!). # 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. 2: Capture Voice of Customer.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing B2B Measurement Risk 140

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books. 2014): 243-263.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. So beautiful. That's it. Management. You plus Finance plus CMO.].

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. Key elements of the Web Analytics Measurement Framework.].

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. You'll measure Task Completion Rate in 4Q (below).

Analytics 135

Analytics Testing Measurement Optimization 135

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ]. in the book. ]. Introduction. In [1]: # setup. Models, Parameters, Hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

NOVEMBER 5, 2007

The strategy, for me, was two fold: Go figure out what sources of data, web and non-web, were needed to make decisions. Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc.

Analytics 98

Analytics Experimentation Metrics Measurement 98

CIO Business Intelligence

MAY 20, 2024

Nevertheless, the ongoing challenge of adapting to the strategies of terrorists and rogue states persists, especially as the volume of data flooding military intelligence capabilities has surged. Another study used smartphone geolocation data to measure face-to-face interactions among workers at various Silicon Valley firms.

Management 111

Management Interactive Measurement Marketing 111

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right? SCOTUSblog FTW!

Marketing 136

Marketing Analytics Machine Learning Strategy 136