CIO Business Intelligence

DECEMBER 5, 2023

Companies taking a multicloud approach can experience ballooning OpEx numbers, says Barrett Schrader, managing director of the technology consulting group at Protiviti: “Organizations can take advantage of volume discounts with reduced complexity. Ensuring all IT spend is directly tied to business demand acts as an automatic cost optimizer.

IT 137

IT Cost-Benefit ROI Digital Transformation 137

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). One for digital marketing and one for digital analytics.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

IBM Big Data Hub

NOVEMBER 10, 2023

When combined with artificial intelligence (AI), an interoperable healthcare data platform has the potential to bring about one of the most transformational changes in history to US healthcare, moving from a system in which events are currently understood and measured in days, weeks, or months into a real-time inter-connected ecosystem.

Cost-Benefit 99

Cost-Benefit Insurance Consulting Unstructured Data 99

IBM Big Data Hub

MARCH 26, 2024

While ESG seeks to provide standard methods and approaches to measuring across environmental, social and governance KPIs, and holds organizations accountable for that performance, sustainability is far broader. Have the sustainability goals evolved in response to recent regulation or market shifts?

Measurement 63

Measurement Metrics Strategy Reporting 63

CIO Business Intelligence

SEPTEMBER 25, 2023

To that end, CIO.com asked a half-dozen longtime IT leaders — current and former CIOs as well as consultants and executive advisers — to share the questions they think CIOs should ask themselves to determine whether they’re sailing to success or about to dash onto the rocks. The question to ask is, ‘Am I measuring value and how am I doing it?’”

Digital Transformation 144

Digital Transformation Measurement Data-driven Metrics 144

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Jet Global

MARCH 24, 2024

A non-profit key performance indicator (KPI) is a numerical measurement that gauges the ability of a non-profit organization in accomplishing its mission. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue.

Metrics 52

Metrics Reporting KPI Measurement 52

Smart Data Collective

JULY 13, 2023

AI technology is very helpful for marketing. Companies spent nearly $16 billion on AI marketing in 2021 and that figure is growing by the year. However, you may not realize that it can also help your company choose the best SEO consultant. How do you measure success? Finding an SEO agency to work with should not be easy.

Predictive Analytics 76

Predictive Analytics Marketing ROI Strategy 76

Smart Data Collective

JANUARY 27, 2022

They have heard that big data can be useful, so they invest in it without much consideration for their ROI. Tip: Be sure to consult with your employees before making any major purchases. There are dozens of providers on the market and it’s important that you find one who meets your specific needs. #3

Optimization 105

Optimization IT Big Data Cost-Benefit 105

IBM Big Data Hub

NOVEMBER 30, 2023

Measure impact: Use analytics and metrics to assess the effectiveness of branding efforts. Here are several ways in which data and analytics can be used in a talent acquisition strategy: Forecast talent demand: Analyze historical data and job market trends to forecast future talent demands.

Strategy 64

Strategy Cost-Benefit Consulting Data-driven 64

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Hire smart consultants. Super lame!

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

FEBRUARY 25, 2013

But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Why is it that most analytics departments are constantly under-funded and under-staffed compared to the budget-hogs in Marketing or the herds of tech workhorses in IT?

Analytics 142

Analytics ROI Marketing Modeling 142

CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. Deloitte Consulting. “In

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

BA Learnings

AUGUST 7, 2021

Boston Consulting Group conducted a digital transformation study in 2020 to find out why such projects are missing the mark. For example, say you’d like to get an eCommerce WordPress website, separate from your current website, as part of the digitalization process to reach a wider market. Let’s consider customer service as an example.

Digital Transformation 130

Digital Transformation Key Performance Indicator Cost-Benefit KPI 130

Jet Global

JUNE 24, 2021

A non-profit key performance indicator (KPI) is a numerical measurement that gauges the ability of a non-profit organization in accomplishing its mission. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue.

Metrics 98

Metrics Reporting KPI Measurement 98

Smart Data Collective

MAY 15, 2021

Artificial intelligence is redefining the marketing profession. A growing number of companies are starting to utilize AI to get more out of their marketing budget. One of the many marketing disciplines that is changing due to AI developments is SEO. Some of the reasons are listed below.

Advertising 89

Advertising Optimization Marketing Strategy 89

CIO Business Intelligence

APRIL 13, 2023

A new definition of value Aligning security with the business goes beyond traditional methods of justifying security spend, such as warning of consequences from hacks or trying to prove ROI. We also look at generic cloud security solutions that provide multiple sets of protections, versus addressing one particular use case,” he says.

IT 109

IT Cost-Benefit Risk Consulting 109

Smarten

NOVEMBER 9, 2022

Without that key component, the enterprise is likely to spend time, resources and money and fail to achieve the desired outcome for total cost of ownership (TCO), return on investment (ROI) and user adoption. Provide measurements and metrics to monitor success after implementation. Achieve data analytics and user adoption goals.

Analytics 52

Analytics ROI Cost-Benefit Consulting 52

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. We have used a marketing example, but every department and industry can benefit from a proper data preparation process. Giving the most ROI? This quote might sound a little dramatic. Driving revenue?

IT 317

IT Statistics KPI Data-driven 317

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Jet Global

JUNE 24, 2023

A non-profit key performance indicator (KPI) is a numerical measurement that gauges the ability of a non-profit organization in accomplishing its mission. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue.

Metrics 52

Metrics Reporting KPI Measurement 52

CIO Business Intelligence

JUNE 29, 2022

The RPA market consists of a mix of new, purpose-built tools and older tools that have added new features to support automation. Overall, the RPA software market is expected to grow from $2.4 Bold claims about RPA from vendors and implementation consultants haven’t helped. What are the top RPA tools? billion in 2021 to $6.5

Cost-Benefit 136

Cost-Benefit Software Enterprise Machine Learning 136

IBM Big Data Hub

NOVEMBER 22, 2023

This tailor-made approach lets the business measure whichever KPIs they find most important and track performance of different business components. An example of the success of an ERP implementation is Neste , a market leader in renewable diesel, sustainable aviation fuel, and renewable polymers and chemicals based in Espoo, Finland.

Cost-Benefit 63

Cost-Benefit Consulting Software Enterprise 63

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

datapine

MAY 11, 2022

Moreover, a business intelligence strategy with visualization capabilities boasts a ROI of $13.01 For instance, your marketing team can monitor the development of their campaigns and easily understand at a glance if something is not going as expected or if they exceeded their initial expectations. back on every dollar spent.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

datapine

JANUARY 18, 2023

Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. While a lateral report assists in organization and communication between groups that are at the same level of the hierarchy, such as the financial and marketing departments.

Reporting 201

Reporting Metrics Dashboards Visualization 201

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Ontotext

APRIL 3, 2024

So, this is a big driver for the outcome because when you are saving money for the business, you can measure it and see its value. ” Aurelije Zovko : For me, what’s also important is business productivity and one thing is to measure the business processes that bring revenue. Show me the ROI.” They are the best.”

Technology 59

Technology Risk Digital Transformation Measurement 59

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Darkhorse

APRIL 9, 2018

Or do you just bring in the high-powered consultants for a quick tactical mission? There will be ongoing work for years to come and paying that all to a consultancy doesn’t make a lot of sense. The traditional consultancies all have analytics capabilities -- or at least claim to. At least in the abstract.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Jet Global

JANUARY 12, 2021

In fact, when you consider the tangible business benefits that powerful reporting can provide, an investment in BI tools delivers a very strong ROI. BI is about how your organization engages with data, how you measure and communicate key objectives, and how you draw insights from your data that help you manage your business more successfully.

Strategy 69

Strategy IT Cost-Benefit Finance 69

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! This is as much as marketing problem as anything else.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Smarten

AUGUST 9, 2017

Advances in smart data discovery and other sophisticated techniques and solutions can positively impact ROI and TCO. These solutions produce better decisions, more accurate business predictions and measurable analysis of product and service offerings, pricing, financials, production and other aspects of business.

Analytics 40

Analytics IT Statistics ROI 40