article thumbnail

7 cloud market trends and how they will impact IT

CIO Business Intelligence

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 144
article thumbnail

How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Marketing teams struggle to deliver relevant content and communications at scale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A changing market landscape requires constant evolution: Our mission for VMware customers

CIO Business Intelligence

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

article thumbnail

Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. One major factor businesses should keep a close eye on to manage these fluctuations effectively is capacity utilization. There are a number of huge benefits of using data analytics to identify seasonal trends.

article thumbnail

A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

article thumbnail

6 best practices for better vendor management

CIO Business Intelligence

And how well an IT leader deals with and orchestrates vendor relationships can mean the difference between a well-organized and efficient IT operation and a mess that costs an organization millions of dollars without delivering positive results. It’s important to consider the total cost of doing business with a vendor, Gilgour says.

article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 118