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Where’s the ROI for AI? CIOs struggle to find it

CIO Business Intelligence

Experimenting with the novelty Despite the heavy adoption, CIOs’ concerns about the value of AI doesn’t surprise Ryan Kane, owner of IT managed services provider Soaring Towers. The AI market is still developing, and some companies are adopting the technology without a specific use case in mind, he adds.

ROI 142
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7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. Improved Marketing Campaigns. Increased Customer Growth.

ROI 116
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The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 107
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The Ultimate Guide to Modern Data Quality Management (DQM) For An Effective Data Quality Control Driven by The Right Metrics

datapine

1) What Is Data Quality Management? quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. Enters data quality management. What Is Data Quality Management (DQM)? Table of Contents.

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Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

Big data is giving savvy brands a significant edge in the market. They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. Global Marketing.

ROI 87
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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.