IBM Big Data Hub

OCTOBER 13, 2023

Keeping up with the volatility of the market is no easy task. Changes in customer needs and customer demand are happening as you read this, but lack of visible data might prevent you from realizing these changes in time to act on them.

Marketing 76

Marketing Cost-Benefit Optimization Digital Transformation 76

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Marketing 103

Marketing Data Analytics Analytics IT 103

AWS Big Data

AUGUST 31, 2023

Data warehousing provides a business with several benefits such as advanced business intelligence and data consistency. It plays a big role within an organization by helping to make the right strategic decision at the right moment which could have a huge impact in a competitive market.

Data Warehouse 85

Data Warehouse Data-driven Testing Business Intelligence 85

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 124

Marketing Strategy B2B Cost-Benefit 124

datapine

SEPTEMBER 29, 2022

1) What Is Data Quality Management? 4) Data Quality Best Practices. 5) How Do You Measure Data Quality? 6) Data Quality Metrics Examples. 7) Data Quality Control: Use Case. 8) The Consequences Of Bad Data Quality. 9) 3 Sources Of Low-Quality Data. 10) Data Quality Solutions: Key Attributes.

Data Quality 241

Data Quality Metrics Data-driven Management 241

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without.

Data-driven 74

Data-driven Management Sales Big Data 74

Cloudera

FEBRUARY 23, 2022

In addition to that, the march of network virtualisation combined with the cloudification of IT have driven further changes in operations. Their processes are ‘data driven’, their networks are trending towards automation, and AI systems are powering customer engagement in store , online and at home. Or are they the same thing?

Data-driven 92

Data-driven Advertising IoT Digital Transformation 92

Smart Data Collective

SEPTEMBER 1, 2021

As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. Doing Research Before Investing in Data-Driven Digital Signage Solutions. System provider.

Data-driven 110

Data-driven Advertising Big Data Cost-Benefit 110

Smart Data Collective

NOVEMBER 12, 2021

Big data technology has been one of the biggest forces driving change in the financial sector over the past few years. Financial institutions servicing small businesses have been among those most affected by developments in big data. There are a number of data-driven trends shaping the future of small business financial management.

Data-driven 94

Data-driven IoT Big Data Internet of Things 94

Ontotext

MARCH 13, 2024

Motivated by our marketing team’s aim to simplify content discovery on our website, we initiated the Ontotext Knowledge Graph (OTKG) project. We started with our marketing content and quickly expanded that to also integrate a set of workflows for data and content management. What is OTKG?

Marketing 72

Marketing Knowledge Discovery Metadata Data-driven 72

Smart Data Collective

FEBRUARY 28, 2022

We are all in awe of the changes that big data has created for almost every industry. The implications of big data is more obvious in some industries than others. For example, we can all appreciate the tremendous changes that data science has created for the financial industry, healthcare and web design.

Big Data 99

Big Data Marketing Strategy Data-driven 99

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144

Marketing Data Analytics Analytics ROI 144

CIO Business Intelligence

MAY 10, 2024

The second product, Boomi DataDetective, offers a mechanism to classify data fields, track where data is being moved, and protect personal information. A second product, Boomi DataHub, also launched during the Boomi World conference this week, allows organizations to manage the information that underpins AI and data analytics projects.

Management 98

Management Data-driven Software Marketing 98

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 102

Marketing Strategy Optimization Data Analytics 102

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. Every company needs a social media marketing strategy.

Marketing 127

Marketing Strategy Optimization Analytics 127

Sisense

JUNE 1, 2020

In Digitizing Events , we explore how companies have successfully pivoted to virtual events and experiences while continuing to build important business relationships among industry leaders, professionals, and enthusiasts. At Sisense, we’ve increased our online events by four times as compared to our pace before COVID-19.

Marketing 72

Marketing Interactive Optimization Software 72

Smart Data Collective

SEPTEMBER 12, 2021

Big data has been an invaluable contribution to our daily lives. We have started relying on big data to research new products, improve our experience online and make a number of other improvements. One of the biggest benefits of big data has been in the field of investing. Are you considering investing in stocks and shares?

Data-driven 81

Data-driven Strategy Big Data Cost-Benefit 81

Smart Data Collective

DECEMBER 17, 2020

Big data is disrupting the healthcare sector in incredible ways. The market for data solutions in healthcare is expected to be worth $67.8 While stories about the sudden growth of big data in healthcare make for great headlines, they don’t always delve into the details. Better patient outcomes with big data.

Data-driven 117

Data-driven Big Data Software Risk 117

Rocket-Powered Data Science

MARCH 19, 2021

How to make smarter data-driven decisions at scale : [link]. The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. A lot has changed in those five years, and so has the data landscape. But if they wait another three years, they will never catch up.”

Internet of Things 259

Internet of Things Analytics IoT Prescriptive Analytics 259

BizAcuity

MARCH 25, 2019

Revenue Analytics in Event Industry – An Overview. The plethora of changes in the Event Industry witnessed during the last decade point to the fulfillment of a continuous quest for customer service excellence. The revenue analytics market size estimated to grow from $9.27 billion in 2015 to $21.92

Analytics 74

Analytics Dashboards Sales Marketing 74

BizAcuity

FEBRUARY 1, 2019

The world’s an eventful place, isn’t it? When we say ‘eventful’, we mean, there are some many things happening around the world, every day, every minute, and they are all happening as glamorous, lavish and big events – be it a phone launch, a mega concert, fairs and so on. Who’s coming?

Data Warehouse 73

Data Warehouse B2B Business Intelligence Data-driven 73

DataRobot Blog

JANUARY 17, 2023

As a data scientist, one of the best things about working with DataRobot customers is the sheer variety of highly interesting questions that come up. Peek into our conversation to learn when machine learning does—and doesn’t—work well in financial markets use cases. more liquid credits, bond futures, swaps markets, etc.).

Machine Learning 87

Machine Learning Marketing Experimentation Modeling 87

CIO Business Intelligence

DECEMBER 30, 2022

Royal Opera House goes digital In 2019 and 2020, ROH put on 146 performances and participatory events front of house, with 12 productions screened at cinemas and drive-in sites, and 71 productions broadcast across radio, television and streaming services. But the show did go on.

Broadcasting 69

Broadcasting Digital Transformation Technology Marketing 69

CIO Business Intelligence

JANUARY 4, 2023

Premji Invest deploys a “crossover format” (investing in both private and public companies) across the technology, healthcare, consumer, and FinTech landscapes; it has backed market leaders like Outreach, Sysdig, Heyday, Anaplan, Coupa, Moderna, Carta, Flipkart, Looker (acquired by Google), and DataStax. Why invest in the database market?

Marketing 64

Marketing Software Strategy Data-driven 64

AWS Big Data

JANUARY 8, 2024

We’re living in the age of real-time data and insights, driven by low-latency data streaming applications. The volume of time-sensitive data produced is increasing rapidly, with different formats of data being introduced across new businesses and customer use cases.

Analytics 115

Analytics IoT Data-driven Snapshot 115

IBM Big Data Hub

MAY 1, 2024

AI tools help users address queries and resolve alerts by using supply chain data, and natural language processing helps analysts access inventory, order and shipment data for decision-making. This allows companies proof of sustainability to drive customer loyalty and comply with regulations.

Forecasting 88

Forecasting Optimization Digital Transformation Risk 88

Rocket-Powered Data Science

FEBRUARY 15, 2023

Third, any commitment to a disruptive technology (including data-intensive and AI implementations) must start with a business strategy. These changes may include requirements drift, data drift, model drift, or concept drift. I suggest that the simplest business strategy starts with answering three basic questions: What?

Strategy 289

Strategy Experimentation Uncertainty Machine Learning 289

bridgei2i

JULY 8, 2020

The BRIDGEi2i Market Impact Monitor is a data-driven interactive dashboard to understand Stock Movements in a post-Covid19 market. Gathering data from reputed sources like the S&P500 index, the monitor built on Tableau looks at major sectors of the stock market and offers intelligence on constituent scrips.

Marketing 52

Marketing Dashboards Data-driven Measurement 52

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

OCTOBER 13, 2020

Analytics is at the forefront of social media marketing. The market for social media analytics was worth $3.58 Analytics wasn’t a big deal in the early days of social media marketing, but has become more important since. Analytics wasn’t a big deal in the early days of social media marketing, but has become more important since.

Marketing 99

Marketing Analytics Publishing Big Data 99

Cloudera

MAY 9, 2024

The Gartner Data and Analytics Summit in London is quickly approaching on May 13 th to 15 th , and the Cloudera team is ready to hit the show floor! With the rapid pace of AI innovations, today’s leaders must connect, share, and learn from each other on how to best leverage AI technology to effectively analyze data to our advantage.

Analytics 84

Analytics Enterprise Data-driven Marketing 84

Smart Data Collective

MARCH 4, 2022

Two of the biggest advances in technology that are influencing the direction of business are social media and data analytics. Smart businesses will need to know how to leverage data analytics to make the most of their social media strategies. Data Analytics and Social Media Are Collectively Shaping the Future of Business.

Data Analytics 138

Data Analytics Analytics Data Processing Recreation/Entertainment 138

bridgei2i

JUNE 18, 2020

Digital Marketing in the Post COVID-19 World. But this has also impacted how marketers conduct their day-to-day activities. Marketing conferences and summits globally have moved online or have been postponed as the virus brought the travel and events industry to a grinding halt. In bad times you must advertise.”

Marketing 59

Marketing B2B Advertising Sales 59

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. Cool, right?

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

CIO Business Intelligence

JUNE 29, 2022

billion market by 2026. The insights provided by analytics “in the moment” can uncover valuable information in customer interactions and alert users or trigger responses as events happen. It’s helpful to begin by thinking about what an event is. How do businesses manage and take advantage of real-time events?

Interactive 98

Interactive Data-driven Data Architecture Software 98

Smart Data Collective

MAY 2, 2019

Small businesses are looking to big data to get an edge against their more established competitors. Big data is becoming more important in the new economy. Without a stellar big data strategy in place, many businesses are doomed to the day they open their doors. Big Data is Redefining Small Business Marketing.

Big Data 77

Big Data Marketing Sales Strategy 77

bridgei2i

APRIL 17, 2020

The Global COVID-19 Monitor gives live insights on the spread of the pandemic across the world and allows you to slice and dice data from many perspectives. Compared with other outbreaks, COVID19 is seen to have an unparalleled impact on the US markets, and as a consequence, market volatility has increased around the world.

Slice and Dice 52

Slice and Dice Interactive Dashboards Marketing 52