AWS Big Data

AUGUST 31, 2023

It plays a big role within an organization by helping to make the right strategic decision at the right moment which could have a huge impact in a competitive market. This process is always evolving to reflect new business and technical requirements, especially when working in an ambitious market.

Data Warehouse 81

Data Warehouse Data-driven Testing Business Intelligence 81

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 122

Marketing Strategy B2B Cost-Benefit 122

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 126

Marketing Advertising Sales Strategy 126

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 98

Marketing Strategy Statistics Optimization 98

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Marketing 103

Marketing Data Analytics Analytics IT 103

KDnuggets

JUNE 24, 2022

In this article we introduce a few tools and techniques for studying relationships between the stock market and the news. We explore time series processing, anomaly detection, and an event-based view of the news.

Marketing 119

Marketing 119

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 81

Big Data ROI Marketing Advertising 81

Sisense

JUNE 1, 2020

In Digitizing Events , we explore how companies have successfully pivoted to virtual events and experiences while continuing to build important business relationships among industry leaders, professionals, and enthusiasts. At Sisense, we’ve increased our online events by four times as compared to our pace before COVID-19.

Marketing 72

Marketing Interactive Optimization Software 72

Corinium

SEPTEMBER 6, 2021

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. RE•WORK is the leading events provider for deep learning as well as applied AI.

B2B 435

B2B Deep Learning Digital Transformation Data Processing 435

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s where email marketing can do wonders.

Data-driven 136

Data-driven Marketing Cost-Benefit Big Data 136

David Menninger's Analyst Perspectives

FEBRUARY 26, 2021

Ventana Research recently announced its 2021 Market Agenda for data, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value and improve business outcomes.

Marketing 171

Marketing Optimization IT Data Lake 171

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. Every company needs a social media marketing strategy.

Marketing 128

Marketing Strategy Optimization Analytics 128

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. On the other hand, email marketing is very easy to get started with. billion ) uses emails.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Ontotext

MARCH 13, 2024

Motivated by our marketing team’s aim to simplify content discovery on our website, we initiated the Ontotext Knowledge Graph (OTKG) project. We started with our marketing content and quickly expanded that to also integrate a set of workflows for data and content management. What is OTKG?

Marketing 72

Marketing Knowledge Discovery Metadata Data-driven 72

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 112

Marketing Data Analytics Key Performance Indicator Analytics 112

BizAcuity

MARCH 25, 2019

Revenue Analytics in Event Industry – An Overview. The plethora of changes in the Event Industry witnessed during the last decade point to the fulfillment of a continuous quest for customer service excellence. The revenue analytics market size estimated to grow from $9.27 billion in 2015 to $21.92 billion in 2015 to $21.92

Analytics 74

Analytics Dashboards Sales Marketing 74

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 103

Marketing Strategy Optimization Data Analytics 103

CIO Business Intelligence

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years. I’m genuinely impressed that so many executives already have a plan in this space.

Marketing 111

Marketing Recreation/Entertainment Interactive Risk 111

BizAcuity

FEBRUARY 1, 2019

The world’s an eventful place, isn’t it? When we say ‘eventful’, we mean, there are some many things happening around the world, every day, every minute, and they are all happening as glamorous, lavish and big events – be it a phone launch, a mega concert, fairs and so on. Who’s coming?

Data Warehouse 73

Data Warehouse B2B Business Intelligence Data-driven 73

CIO Business Intelligence

DECEMBER 30, 2022

Royal Opera House goes digital In 2019 and 2020, ROH put on 146 performances and participatory events front of house, with 12 productions screened at cinemas and drive-in sites, and 71 productions broadcast across radio, television and streaming services. But the show did go on.

Broadcasting 69

Broadcasting Digital Transformation Technology Marketing 69

Smart Data Collective

FEBRUARY 28, 2022

One of the overlooked benefits of big data for libraries pertains to marketing. Therefore, libraries have to actively market their services to reach new patrons. Big Data is the Key to a Successful Library Marketing Strategy. This is where data-driven marketing strategies become so important.

Big Data 100

Big Data Marketing Strategy Data-driven 100

CIO Business Intelligence

MARCH 1, 2023

Bob Chen, EBG Vice-President, also announced the new Small and Medium Enterprise business strategy at the MWC, which will see Huawei step up investment in this market to support these businesses as they seek to transform. EBG is also transforming its organization, channel, and IT equipment to extend its breadth in the SME-dominated markets.

Marketing 98

Marketing Enterprise Digital Transformation Sales 98

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in Event Industry – A Perspective View. In the event industry, respondents are recognizing the importance of leveraging tools to streamline their attendees’ experiences with already existing event technologies. Image Source: [link]. It can help the wider company management team in making better decisions.

Sales 67

Sales Analytics B2B ROI 67

CIO Business Intelligence

JANUARY 4, 2023

Premji Invest deploys a “crossover format” (investing in both private and public companies) across the technology, healthcare, consumer, and FinTech landscapes; it has backed market leaders like Outreach, Sysdig, Heyday, Anaplan, Coupa, Moderna, Carta, Flipkart, Looker (acquired by Google), and DataStax. Why invest in the database market?

Marketing 64

Marketing Software Strategy Data-driven 64

DataRobot Blog

JANUARY 17, 2023

Peek into our conversation to learn when machine learning does—and doesn’t—work well in financial markets use cases. TRACE, Asian bond market reporting, ECNs’ trade history) as well as a clear set of more liquid assets which can be used as predictors (e.g., more liquid credits, bond futures, swaps markets, etc.).

Machine Learning 87

Machine Learning Marketing Experimentation Modeling 87

David Menninger's Analyst Perspectives

OCTOBER 5, 2018

As I pointed out in my coverage of last year’s event , the focus was largely on machine learning and artificial intelligence (AI). That theme continued this year, but my impression of the event was of a community looking to get value out of data regardless of the technology being used to manage that data.

Marketing 110

Marketing Machine Learning Technology Management 110

Smart Data Collective

OCTOBER 13, 2020

Analytics is at the forefront of social media marketing. The market for social media analytics was worth $3.58 Analytics wasn’t a big deal in the early days of social media marketing, but has become more important since. Analytics wasn’t a big deal in the early days of social media marketing, but has become more important since.

Marketing 99

Marketing Analytics Publishing Big Data 99

IBM Big Data Hub

MARCH 25, 2024

As the effects of climate change intensify, extreme weather events are becoming increasingly frequent and severe. The US experienced 25 extreme weather events in 2023, each causing losses of over USD 1 billion, with a total cost of USD 73.8 These climate events have a huge potential impact on financial institutions.

Insurance 95

Insurance Forecasting Risk Risk Management 95

bridgei2i

JULY 8, 2020

The BRIDGEi2i Market Impact Monitor is a data-driven interactive dashboard to understand Stock Movements in a post-Covid19 market. Gathering data from reputed sources like the S&P500 index, the monitor built on Tableau looks at major sectors of the stock market and offers intelligence on constituent scrips.

Marketing 52

Marketing Dashboards Data-driven Measurement 52

Analytics Vidhya

FEBRUARY 16, 2023

Introduction Depending on the sector and the particular example, anomaly detection entails spotting out-of-the-ordinary or erratic patterns in data to spot undesirable or odd events.

Deep Learning 167

Deep Learning Marketing Analytics Data Processing 167

Cloudera

FEBRUARY 4, 2021

I am pleased to announce that Cloudera was just named the Risk Data Repository and Data Management Product of the Year in the Risk Markets Technology Awards 2021. . With CDP, financial services firms can easily ingest any type of data from multiple sources, combining and correlating real-time market data streams with transaction and GL data.

Risk 86

Risk Marketing Technology Management 86

CIO Business Intelligence

APRIL 15, 2024

Attend FutureIT Canada , the virtual event on April 25, 2024, featuring all the great speakers from Toronto’s main stage. Register here for the virtual event. Analysts, venture capitalists, sales, marketing or consulting staff from non-sponsoring technology or technology-related companies do not qualify to attend.

Data Processing 111

Data Processing Consulting Sales Technology 111

Smart Data Collective

APRIL 20, 2019

They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.

Big Data 81

Big Data Marketing Predictive Analytics IoT 81

Jen Stirrup

OCTOBER 22, 2019

Any business enterprise has only two functions: marketing and innovation’ Drucker, 1973. . How can sponsors drive good behavior and diversity and inclusion at technical community events? They can help by driving organizers to think carefully about these elements of a technical community event. Credit: [link].

Measurement 64

Measurement Marketing Advertising Cost-Benefit 64

Smart Data Collective

SEPTEMBER 26, 2019

There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. In most firms, the marketing budget is not that huge.

Big Data 77

Big Data Marketing Advertising Cost-Benefit 77

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. Cool, right?

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

JULY 16, 2019

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. That will depend largely on the way it is integrated into the email marketing funnel. Why is it important?

Machine Learning 75

Machine Learning Marketing Big Data Metrics 75