article thumbnail

Salesforce debuts Zero Copy Partner Network to ease data integration

CIO Business Intelligence

Acting on data from anywhere in the flow of work. The data becomes part of Salesforce’s metadata framework and can thus be used in multiple ways, including generating BI or AI insights, marketing segmentation or activation, or creating unified customer experiences.

article thumbnail

Data Integrity, the Basis for Reliable Insights

Sisense

Uncomfortable truth incoming: Most people in your organization don’t think about the quality of their data from intake to production of insights. However, as a data team member, you know how important data integrity (and a whole host of other aspects of data management) is. What is data integrity?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who’s paying your data integration tax?

CIO Business Intelligence

Though we know who’s paying your income taxes this April (sorry to rub it in: it’s you), we have to ask: Who’s paying your data integration tax? Data integration tax is a term used to describe the hidden costs associated with integrating data solutions to process your data from disparate sources and for different needs.

article thumbnail

How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

article thumbnail

4 Common Data Integrity Issues and How to Solve Them

Octopai

It’s also a critical trait for the data assets of your dreams. What is data with integrity? Data integrity is the extent to which you can rely on a given set of data for use in decision-making. Where can data integrity fall short? Too much or too little access to data systems.

article thumbnail

IBM named a leader in the 2022 Gartner® Magic Quadrant™ for Data Integration Tools

IBM Big Data Hub

The only question is, how do you ensure effective ways of breaking down data silos and bringing data together for self-service access? It starts by modernizing your data integration capabilities – ensuring disparate data sources and cloud environments can come together to deliver data in real time and fuel AI initiatives.

article thumbnail

Enterprise Data Integration: Better Data, Smarter Decisions

Sisense

Before we dig into what your enterprise data integration will do for your organization, let’s touch briefly on the challenges that collecting all of an enterprise’s data can entail. More data, more problems. The marketing team wants a database to store marketing data? They have their own budget too.