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How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. They published many perennial favorites including Kristin Hannah’s The Nightingale , Bill Martin’s Brown Bear, Brown Bear, what do you see?

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Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

Smart Data Collective

From healthcare to transportation, it has found applications in a vast number of things and business marketing is no different. Loads of business marketing solutions are available today that come with the power of AI. So, that begs the question – how is AI transforming business marketing ? PPC Marketing.

Marketing 115
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Jet Global

All this occurs within a highly competitive market where differentiation is key to success. Concerns over high infrastructure costs for self-hosting BI and analytics for your applications can stifle growth. The right SaaS-hosted analytics ensure data safety and secure user partitioning in a multitenant environment. Here’s how.

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Ingest, transform, and deliver events published by Amazon Security Lake to Amazon OpenSearch Service

AWS Big Data

The sample solution relies on access to a public S3 bucket hosted for this blog so egress rules and permissions modifications may be required if you use S3 endpoints. In a series of follow-up posts, we will review the source code and walkthrough published examples of the Lambda ingestion framework in the AWS Samples GitHub repo.

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Corinium acquires RE•WORK

Corinium

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. Corinium is a specialist market intelligence, advisory and events company. About Corinium Global Intelligence.

B2B 435
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). None focusses on digital marketing or analytics.

Marketing 136
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Top 15 data management platforms available today

CIO Business Intelligence

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.