CIO Business Intelligence

MARCH 15, 2023

We are India’s first omnichannel construction retailer offering the largest and widest range of building materials under one platform,” says Ranjit Satyanath, CTO of Hippo Stores. When the online ecommerce application was complete in 2020, it could enroll customers and ingest products and prices from downstream applications.

B2B 83

B2B Sales Technology Digital Transformation 83

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. If you have a blog, website, twitter account, any kind of platform, it would be great if you could write a review of the book and help spread the word. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Glory will be yours!! We make love to 'em all!

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. You've looked at ecommerce already and noticed some ecommerce is there, but not enough. ecommerce 4.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Because of this lovely graph from Business Insider and it's representation platforms people use to visit top destinations… Scary, right? For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

Sure, people may circle/like you on those platforms. But everything there is controlled by the platform owner. They determine what you can do on the platform today, what you can do today that you can't do tomorrow, and the pace at which they innovate. Check out any B2B, B2Q, M2Z brand. You do get to engage.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

MARCH 10, 2015

Universal Analytics is an extensible platform that allows you to literally send any data in, take any data out, and get a complete view of your business – inside Google Analytics or outside Google Analytics, your choice. Because you can do anything with the platform's features, how does one show specific reports/possibilities?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 3, 2014

It is a pure advertising platform (like every site on the world). Building platforms. Engaging aforementioned audiences on aforementioned platforms with unique content to create relationships. In the Reach stage we simply use YouTube as any other advertising platform. #1. YouTube is three things all rolled into one.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

SEPTEMBER 30, 2013

The average conversion rate for a typical top ecommerce site is around 2%. That means you'll have to care about your macro-outcome, the ecommerce conversion or your lead submitted conversion or donation made to your non-profit conversion. This does not make those platforms any less valuable. It is the only way to win big.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 11, 2014

From B2C to B2B. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. And when I'm ready to buy, the Hermès ecommerce website awaits ready to delight and deliver an amazing experience while taking my money. From bras to dresses. I presume!]

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

DECEMBER 12, 2016

A good tag management platform fixes this problem as QA and other auditing is built into the tag manager's deployment process. Or get any other dedicated tag management platform out there. They only want to throw up a one page lead-gen form if they are B2B. Two reasons you need to ensure that you have Google Tag Manager.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 20, 2012

Finally, the links to connection on social platforms are Micro Conversions as well. Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%. So why are we not doing that?

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

AUGUST 12, 2013

These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. Just to be conservative.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JUNE 7, 2017

Is the Huge Audience on Social Media Platforms Completely Useless? + There were a billion people there, spending a meaningful amount of time on these wonderful platforms. None of the above transpired on Social platforms. Most brands get less than 1% Reach via their organic contributions on social platforms. Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience? We know the optimization that is required.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143