Domino Data Lab

SEPTEMBER 10, 2020

This means many projects get stuck in endless research and experimentation. A concise goal (“I want to save costs by optimizing my store staffing roster”) is much more likely to lead to a successful initiative than a broad statement (“I want to increase revenue in my retail stores”). Identify metrics that measure this variability.

Modeling 101

Modeling IT Data Science Experimentation 101

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Optimization 154

Optimization Reporting Experimentation Metrics 154

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

DataRobot Blog

JULY 28, 2022

Of course, finding a compromise is necessary to a certain degree, but rather than simply compromising, finding the optimal solution within that trade-off is the key to creating maximum business value. Gartner Market Guide for DSML Engineering Platforms. Therefore, a value below 0.5 Industry Analyst Report. Download Now.

Data Science 72

Data Science Machine Learning Statistics Modeling 72

CIO Business Intelligence

JUNE 27, 2022

Tyson: Although there are other tools in the market for application monitoring, Sentry seems to be the leader. Tyson: You’re coming up to two years since you added Sentry’s ability to monitor for performance which has some pretty fine-grained metrics in terms of identifying where bottlenecks are located in code.

Software 115

Software Experimentation Testing Marketing 115

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Digital Marketing: "What is amazing out there? Online Marketing Still A Faith Based Initiative.

KPI 124

KPI Metrics Measurement ROI 124

CIO Business Intelligence

MARCH 21, 2022

As such, a data scientist must have enough business domain expertise to translate company or departmental goals into data-based deliverables such as prediction engines, pattern detection analysis, optimization algorithms, and the like. Learn from data scientists about their responsibilities and find out how to launch a data science career. |

Unstructured Data 137

Unstructured Data Data Analytics Analytics Structured Data 137

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. Now nearly half of code suggestions are accepted.

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

Business Over Broadway

MAY 22, 2019

According to Gartner, companies need to adopt these practices: build culture of collaboration and experimentation; start with a 3-way partnership among executives leading digital initiative, line of business and IT. AI and Marketing (slide): [link]. Using Customer Journey Orchestration and AI to Optimize Customer Experience: [link].

Machine Learning 40

Machine Learning Technology Digital Transformation Data Science 40

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

DECEMBER 9, 2009

As such, we are not a part of the central Marketing (and Marketing Intelligence) teams at corporate. some reports going out on schedule (even if data pukes) then an optimal path might be to centralize some where (see item #2 below). [B] It does not matter if she (or he :)) is in Sales or Marketing or … anywhere.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Chapter 10 Optimal Solutions for Hidden Web Analytics Traps.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!).

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

MAY 20, 2020

With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. Do you want to make your content marketing campaigns more focused or streamline your customer service expenditure? CRM software will help you do just that.

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. Not Marketing.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Using Market Research or Website Surveys or other methods attempt to compute why Visitors come to your website (I call this Visitor Primary Purpose).

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). 2: The Secret to Content Marketing Success. It should be.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. This post covers five of these heartbreaking misses in the broader framing.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. As copilot technology capabilities are changing rapidly, leaders should frequently identify metrics and evaluate strategies.

Cost-Benefit 125

Cost-Benefit Advertising Experimentation Software 125

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io). Observe, optimize, and scale enterprise data pipelines. . Meta-Orchestration . Data breaks.

Testing 300

Testing Machine Learning Consulting Data Quality 300

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. It should be noted that inverse probability weighting is not generally optimal (i.e., Unfortunately, randomization is not possible in many situations. the curse of dimensionality).

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. Life insurance needs accurate data on consumer health, age and other metrics of risk. Can you tell me a bit more about your role at Protegrity?

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

NOVEMBER 17, 2008

There is a tendency to think experimentation and testing is optional. You can start for free with a superb tool: Google's Website Optimizer. So as my tiny gift for you here are five experimentation and testing ideas for you. 3 Optimize the Number of Ads & Layout of Ads. And I meant every word of it.

Testing 112

Testing Experimentation Risk Optimization 112

Cloudera

JUNE 6, 2019

This strategy works well for managing internal chargebacks, limiting the impact of less sophisticated users on more experienced users, and overall encouraging individuals to think about and optimize their jobs and queries now that they have a smaller (but dedicated) cluster. 2) By workload type. 3) By workload priority.

Metadata 85

Metadata Data Lake Optimization Strategy 85

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this. I found a "you complete me" for my Visits metric, Bounce Rate. Or an actual outcome metric. 2: Join the PALM club.

Metrics 96

Metrics Measurement Dashboards Reporting 96