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The CIO’s 2024 AI playbook

CIO Business Intelligence

For enterprise executives in 2024, that means right-sizing those expectations and getting to work: justifying the right use cases, forming teams, and tracking progress and ROI. Here are three strategies designed to help CIOs and others maximize their return not just on AI, but all essential tech.

ROI 103
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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. If you want to make the most of your big data strategy, you should keep reading to learn how to incorporate data into email marketing. How to Use Data to Improve Your Email Marketing Strategy.

B2B 107
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How to Set AI Goals

O'Reilly on Data

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. They don’t automatically generate revenue and growth, maximize ROI, or keep users engaged and loyal. automated retirement portfolio rebalancing and maximized ROI).

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Ferrovial puts AI at the heart of its transformation

CIO Business Intelligence

With the aim to accelerate innovation and transform its digital infrastructures and services, Ferrovial created its Digital Hub to serve as a meeting point where research and experimentation with digital strategies could, for example, provide new sources of income and improve company operations.

IT 102
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8 pressing needs for CIOs in 2024

CIO Business Intelligence

Among the various strategies at our disposal, automation stands out as a pivotal solution,” she says. “In Adaptability and useability of AI tools For CIOs, 2023 was the year of cautious experimentation for AI tools. CIOs will feel pressure to help develop strategies around it to stay ahead of competitors and enable their business.”

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

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How generative AI impacts your digital transformation priorities

CIO Business Intelligence

As many CIOs prepare their 2024 budgets and digital transformation priorities, developing a strategy that seeks opportunities to evolve business models, targets near-term operational impacts, prioritizes where employees should experiment, and defines AI-related risk-mitigating plans is imperative.