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Optimizing energy production with the latest smart grid technologies

IBM Big Data Hub

New technologies are shaping the way we produce, distribute and consume energy. But the import of smart grid technologies transcends utility companies; smart grids also empower consumers to take control of their energy consumption. One such technology is advanced metering infrastructure (AMI). Wi-Fi, Z-Wave, Zigbee and 4G/5G).

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Like any other marketing strategy, you must measure email performance. Behavioral Information includes understanding the audience’s interest and interaction with your email. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns.

Marketing 119
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AI Technology and Creativity Are Intertwined in Marketing

Smart Data Collective

Big data technology has helped many companies improve efficiency and address some of the top challenges they have encountered in recent years. As a result, the market for AI technology is projected to be worth over $420 billion by 2028. How do you know when you should rely on AI technology more than your natural creativity?

Marketing 127
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

One benefit is that they can help with conversion rate optimization. Collecting Relevant Data for Conversion Rate Optimization Here is some vital data that e-commerce businesses need to collect to improve their conversion rates. One report found that global e-commerce brands spent over $16.7 billion on analytics last year.

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Generative AI will profoundly change healthcare operations

CIO Business Intelligence

AI-driven technology is not just a side project anymore. EXL predicts that if organizations fully adopt a digital strategy and optimally leverage technology, they could reduce overall administrative expenses by 40% to 50% in the next five years.

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What is vibration analysis and how can it help optimize predictive maintenance?

IBM Big Data Hub

Vibration analysis—a component of condition monitoring systems—utilizes vibration sensors to measure frequencies in an asset and detect abnormalities that may indicate a problem. Frequency measures the number of oscillations per unit of time, usually expressed in Hertz (Hz). Accelerometers (e.g., Accelerometers (e.g.,

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

Today, AI technologies are being used more widely than ever to generate content, improve customer experiences and deliver more accurate results. Once trained, these bots can interact with customers no matter where they are on their customer journey, help resolve tickets quickly and effectively and increase customer satisfaction.