David Menninger's Analyst Perspectives

OCTOBER 6, 2023

The Ventana Research 2023 Augmented Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 279

Analytics ROI Marketing Management 279

David Menninger's Analyst Perspectives

OCTOBER 11, 2023

The Ventana Research 2023 Embedded Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 273

Analytics ROI Marketing Management 273

David Menninger's Analyst Perspectives

OCTOBER 13, 2023

The Ventana Research 2023 Collaborative Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 271

Analytics ROI Marketing Management 271

Smart Data Collective

JULY 16, 2023

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 According to a report by Dataversity , a growing number of hedge funds are utilizing data analytics to optimize their rick profiles and increase their ROI.

ROI 71

ROI Data Analytics Analytics Risk Management 71

datapine

SEPTEMBER 29, 2022

1) What Is Data Quality Management? quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. Enters data quality management. What Is Data Quality Management (DQM)? Table of Contents.

Data Quality 241

Data Quality Metrics Data-driven Management 241

Smart Data Collective

JULY 7, 2022

One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. The stock market is the preferred choice of millions of Americans when it comes to building wealth.

Marketing 142

Marketing Data Analytics Analytics ROI 142

CIO Business Intelligence

APRIL 18, 2022

We found that companies that treat data more as an asset have a market-to-book value ratio that’s nearly two times higher than the market average. And companies that sell data products or data derivatives of some kind have a 3x market-to-book value ratio,” he says.

ROI 115

ROI IT Dashboards Sales 115

CIO Business Intelligence

JUNE 9, 2023

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 109

Strategy Management Key Performance Indicator ROI 109

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

Data-driven 100

Data-driven Marketing Advertising Big Data 100

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Marketing 103

Marketing Data Analytics Analytics IT 103

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 95

Marketing Analytics Marketing Data-driven Analytics 95

David Menninger's Analyst Perspectives

APRIL 15, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Marketing 191

Marketing Analytics Business Intelligence ROI 191

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s not true. Cost-effective method.

Data-driven 137

Data-driven Marketing Cost-Benefit Big Data 137

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

CIO Business Intelligence

APRIL 25, 2024

Cloud cost management remains a critical CIO priority. With questions around ROI, increasing outlay, and corporate scrutiny on IT cost savings on the rise, CIOs must know not only what contributes to their organization’s overall cloud spend but also how to optimize it.

Management 111

Management Optimization Strategy Enterprise 111

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Marketing 127

Marketing Data Analytics Analytics Advertising 127

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. This will help you get a much higher ROI from your campaigns.

Marketing 127

Marketing Strategy Optimization Analytics 127

David Menninger's Analyst Perspectives

OCTOBER 17, 2023

The Ventana Research 2023 Mobile Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 167

Analytics ROI Marketing Management 167

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 122

Marketing Data-driven Cost-Benefit ROI 122

CIO Business Intelligence

AUGUST 2, 2023

For business leaders facing inflationary pressures, the challenge becomes a matter of ROI, and they often ask, “Is this investment in a security tool going to maximize my ability to be secure and resilient from cyber threats? Security software providers are rapidly adding new security capabilities to address market challenges.

ROI 52

ROI Business Objectives Management Software 52

O'Reilly on Data

MARCH 31, 2020

If you’re already a software product manager (PM), you have a head start on becoming a PM for artificial intelligence (AI) or machine learning (ML). You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. Product managers for AI need to lead that rethinking.

Management 332

Management Machine Learning Experimentation Metrics 332

David Menninger's Analyst Perspectives

OCTOBER 4, 2023

The Ventana Research 2023 Analytics and Data Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 144

Analytics ROI Marketing Management 144

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 102

Marketing Strategy Optimization Data Analytics 102

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective.

Reporting 263

Reporting Management Dashboards KPI 263

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Data-driven marketing strategies are becoming more important than ever. billion by 2026.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 85

Marketing Technology Advertising ROI 85

Smart Data Collective

APRIL 1, 2021

You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience.

Big Data 110

Big Data Marketing Data-driven ROI 110

Cloudera

MAY 13, 2024

At the center of this critical ecosystem is the partner marketing team at Cloudera, who work tirelessly in pursuit of excellence for customers—and as a result, we’re proud to share that six of our very own Clouderans have been recognized by CRN as part of this year’s Women of the Channel.

B2B 92

B2B Marketing ROI Management 92

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently. Contact Management.

Data-driven 94

Data-driven Marketing B2B Big Data 94

CIO Business Intelligence

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Here are six things to consider: • Work with the business to identify the most practical use cases that will yield ROI. Learn more. Digital Transformation

Marketing 106

Marketing Recreation/Entertainment Interactive Risk 106

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 108

Data-driven Marketing Big Data Sales 108

Smart Data Collective

AUGUST 3, 2023

Fleet administration includes vehicle maintenance, fuel tracking, and driver management. Fleet managers increasingly turn to cutting-edge technologies to boost productivity and save costs. Blockchain technology enhances fleet management in numerous ways due to its distributed and trustworthy nature.

Technology 85

Technology Management Cost-Benefit Manufacturing 85

David Menninger's Analyst Perspectives

APRIL 1, 2021

The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. adaptability, capability, manageability, reliability and usability ? TCO/ROI and vendor validation. and two related to the customer experience ?

Analytics 236

Analytics ROI Business Intelligence Marketing 236

Smart Data Collective

JULY 26, 2023

Companies using big data reportedly have 115% higher ROIs. Getting off to the right start as a data-driven business owner means setting up suitable systems to help you manage your business. Without it, you’ll have difficulties managing your finances or knowing where your money is going.

Data-driven 74

Data-driven Management Sales Big Data 74

Smart Data Collective

FEBRUARY 20, 2022

These companies tend to have a much better ROI than those without one. For small and medium-sized businesses, especially if they are start-ups, managing business finances can be a more significant challenge than there is for corporations that have an extensive and comprehensive accounting department.

Big Data 112

Big Data Management Finance Data-driven 112

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 87

Marketing Strategy Analytics Marketing Analytics 87