Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 138

Marketing Big Data Data-driven Sales 138

Smart Data Collective

DECEMBER 13, 2021

More companies are using sophisticated data analytics and AI tools to overhaul their business models. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

Data-driven 136

Data-driven Marketing Strategy Big Data 136

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 123

Marketing Data-driven Cost-Benefit ROI 123

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model. Data-driven marketing strategies are becoming more important than ever.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Smart Data Collective

AUGUST 21, 2023

The fitness tracker analytics market size was worth over $44 billion last year. Their integrated fitness programming model is designed to meld different aspects of fitness into a holistic approach seamlessly. Big data has led to some major changes in the fitness industry. Now, let’s break down the exam structure.

ROI 82

ROI Data Analytics Analytics Big Data 82

BizAcuity

APRIL 25, 2022

Marketing a business with legal and regulatory complications is no less than navigating a minefield. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Casino Marketing matters.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

CIO Business Intelligence

JUNE 4, 2024

On the pro-code front, Andreas Welsch, VP and head of AI marketing, said in an interview that SAP is leveraging its partnership with Nvidia to fine tune an LLM model on ABAP code. We’ve been telling this for a long time that you need to focus on the ROI,” she said, adding that, at first, “everyone was jumping on productivity.

IT 104

IT Data Governance ROI Business Objectives 104

Smart Data Collective

FEBRUARY 4, 2021

One of the most important changes big data has created is in the field of marketing. A growing number of companies are using data-driven marketing strategies to reach a larger customer base. Big Data Will Continue Changing the Nature of Marketing Long After the Pandemic Ends. Improve engagement online with data analytics.

Data-driven 68

Data-driven Marketing Strategy Big Data 68

BizAcuity

SEPTEMBER 5, 2019

With this information in place, the CRM allows casinos to achieve targeted marketing promotions or provide offers and services that generate value for each customer results and in turn increase profits. The post Consolidating Patron’s Data – To Increase Casinos’ ROI appeared first on BizAcuity Solutions Pvt. Then comes the ERP.

ROI 75

ROI Data Warehouse Advertising Data Processing 75

Cloudera

JUNE 11, 2024

More than two-thirds of companies are currently using Generative AI (GenAI) models, such as large language models (LLMs), which can understand and generate human-like text, images, video, music, and even code. However, the true power of these models lies in their ability to adapt to an enterprise’s unique context.

Enterprise 67

Enterprise Unstructured Data Contextual Data Data-driven 67

Anmut

MARCH 22, 2023

Data maturity models are a crucial step for any organisation looking to improve their data, informing if your current data practices are helping, or holding back, your business. ? Organisations that reach the highest stage of data maturity achieve a market value increase of up to 500%, compared to lower maturity organisations.

Measurement 52

Measurement Modeling Data Quality Data Governance 52

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. 6) Data Quality Metrics Examples. With a shocking 2.5

Data Quality 241

Data Quality Metrics Data-driven Management 241

Rocket-Powered Data Science

MARCH 10, 2020

And this: perhaps the most powerful node in a graph model for real-world use cases might be “context”. How does one express “context” in a data model? After all, the standard relational model of databases instantiated these types of relationships in its very foundation decades ago: the ERD (Entity-Relationship Diagram).

Metadata 250

Metadata Machine Learning ROI Prescriptive Analytics 250

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 105

Strategy Management Key Performance Indicator ROI 105

BizAcuity

SEPTEMBER 5, 2019

With this information in place, the CRM allows casinos to achieve targeted marketing promotions or provide offers and services that generate value for each customer results and in turn increase profits. The post Consolidating Patron’s Data – The Next Big Move to Increase Casinos’ ROI appeared first on BizAcuity.

ROI 73

ROI Data Warehouse Advertising Data Processing 73

CIO Business Intelligence

DECEMBER 15, 2023

Cushman & Wakefield has cashed in on several key IT trends over the past few years, positioning the Chicago-based firm well to weather ongoing headwinds in the commercial real estate market stirred by the COVID-19 pandemic. About a year and a half ago, we moved to a full product operating model.

Enterprise 83

Enterprise Digital Transformation Marketing Strategy 83

DataRobot

NOVEMBER 24, 2021

Increase ROI through Greater Operational Savings. But as the COVID-19 pandemic has shown, getting products to market as quickly as possible can even save thousands of lives. As recent turmoil in world markets has shown, businesses cannot meet their revenue goals unless they can deliver their products to the people who want to buy them.

Cost-Benefit 98

Cost-Benefit ROI Data-driven Predictive Modeling 98

CIO Business Intelligence

MARCH 11, 2024

One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. The funding model also changes – for nearly all verticals.

Manufacturing 77

Manufacturing Cost-Benefit Finance Marketing 77

Cloudera

AUGUST 30, 2022

The financial sector’s evolution is unleashing myriad demands on firms operating in the market. Streaming market data, news feeds, or sending a budget alert can be introduced to a service without a complete overhaul. The reality is that we cannot take multiple years to realize an ROI as the industry is moving too quickly.

Strategy 107

Strategy Data Strategy ROI Cost-Benefit 107

Smart Data Collective

AUGUST 21, 2019

Companies will place a greater emphasis on quantitative decision-making models than ever before, since new big data technology has made it more reliable. Global Executives Create Highly Sophisticated Big Data Decision Making Models. Companies are capturing more quantitative data than ever to get greater value from their models.

Big Data 81

Big Data Modeling ROI Metrics 81

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Of late, concerns about the public “cloud-first” approach have emerged to challenge business value and skewer ROI, TCO and KPIs. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 110

ROI Cost-Benefit KPI Uncertainty 110

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 127

B2B Sales Marketing Big Data 127

CIO Business Intelligence

JUNE 3, 2024

Pay-as-you-go” models are touted as cost-efficient but strain budgets without financial oversight diving deep into service usage vs. actual business needs. Variable pricing models create leeway for runaway expenses considering the highly scalable nature of cloud technologies.

Cost-Benefit 86

Cost-Benefit Optimization ROI Strategy 86

Dataiku

NOVEMBER 2, 2020

According to the recent ESI ThoughtLab report on Driving ROI through AI , 31% of AI leaders report increased revenue, 22% greater market share, 21% faster time-to-market, 19% creation of new business models, and 14% higher shareholder value.

ROI 85

ROI Reporting Marketing Strategy 85

BizAcuity

SEPTEMBER 5, 2019

With this information in place, the CRM allows casinos to achieve targeted marketing promotions or provide offers and services that generate value for each customer results and in turn increase profits. The post Consolidating Patron’s Data – To Increase Casinos’ ROI appeared first on BizAcuity. Then comes the ERP. THE ROAD AHEAD.

ROI 40

ROI Data Warehouse Advertising Data Processing 40

Smart Data Collective

JANUARY 27, 2021

They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. The impact of machine learning on the market for bitcoin and other cryptocurrencies is multifaceted. This means that the price will increase even faster.

Machine Learning 139

Machine Learning Forecasting Predictive Analytics Marketing 139

CIO Business Intelligence

FEBRUARY 20, 2024

So nobody was looking when a bunch of independent enthusiasts and marketing-department renegades figured out that HTML was pretty easy to figure out. Marketing knocked on IT’s doors, IT figured out how to feed the web-based orders into the company’s order processing systems, and brochureware gave way to ecommerce. Don’t do this.

ROI 107

ROI Data-driven Strategy Marketing 107

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. The ROI of data-driven initiatives is very high, which helps companies improve their profitability. Various digital marketing strategies would give you with the option of positioning your brand on a global plane.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

CIO Business Intelligence

JUNE 6, 2023

It is a formula designed to help businesses assess the potential value of a new investment or initiative and typically has been used for ‘business investments’ such as a new marketing campaign, or building a new manufacturing plant. As such, this value approach is baked into how we are taking Cloudera’s new products to market.

Optimization 52

Optimization Cost-Benefit ROI Data-driven 52

IBM Big Data Hub

APRIL 18, 2024

While these large language model (LLM) technologies might seem like it sometimes, it’s important to understand that they are not the thinking machines promised by science fiction. Most experts categorize it as a powerful, but narrow AI model. A key trend is the adoption of multiple models in production.

Cost-Benefit 89

Cost-Benefit Modeling Manufacturing Interactive 89

Cloudera

OCTOBER 30, 2023

Innovation and digital transformation can be accelerated in the cloud, taking advantage of the pay-as-you-go model, with no upfront payment and faster time to market. The FinOps framework is helping organizations to obtain the best ROI for their cloud transformation.

Analytics 79

Analytics Cost-Benefit ROI Business Objectives 79

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. Instead of writing code with hard-coded algorithms and rules that always behave in a predictable manner, ML engineers collect a large number of examples of input and output pairs and use them as training data for their models.

Management 339

Management Machine Learning Experimentation Metrics 339

Smart Data Collective

AUGUST 25, 2020

The digital marketing field has become far more datacentric in recent years. Web developers utilized data to some capacity as well, but marketers rarely considered doing so. Big data has become critical to the evolution of digital marketing. Hadoop technology is helping disrupt online marketing in various ways.

Data mining 110

Data mining Metadata Big Data ROI 110

CIO Business Intelligence

APRIL 1, 2024

“There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. In contrast, only 27% of those categorized as DX laggards say as much.

Strategy 139

Strategy IT ROI Digital Transformation 139

IBM Big Data Hub

SEPTEMBER 21, 2023

Generative AI and large language models are poised to impact how we all access and use information. is the first enterprise-grade LLM offering that brings trustworthy, scalable, and transparent AI that can be delivered on timelines and maintained at costs that align with industry leading return on investment (ROI).”

ROI 105

ROI Software Enterprise Modeling 105

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. In the rapidly evolving landscape of digital marketing, brands are constantly on the lookout for innovative ways to engage with audiences. This valuable data can guide future marketing strategies and product development.

Data-driven 57

Data-driven Interactive Recreation/Entertainment Big Data 57