David Menninger's Analyst Perspectives

FEBRUARY 3, 2022

Ventana Research recently announced its 2022 Market Agenda for Analytics , continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

Marketing 279

Marketing Analytics Optimization Technology 279

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Analytics technology has made it easier than ever to monitor fan engagement.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

SEPTEMBER 2, 2022

Big data technology is becoming more important than ever for modern business owners. One of the most important advantages is that big data can help with marketing. Big Data is Essential for Modern Marketing Strategies. Big Data is Essential for Modern Marketing Strategies. Big data has revolutionized marketing.

Big Data 117

Big Data Marketing Optimization Data mining 117

Jedox

JUNE 24, 2021

This also affects the go-to-market processes in particular for the marketing and sales functions. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process. Where marketing and sales converge. The evolution of marketing data.

Sales 95

Sales Marketing Optimization Metrics 95

David Menninger's Analyst Perspectives

FEBRUARY 24, 2021

Ventana Research recently announced its 2021 market agenda for Analytics , continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

Marketing 260

Marketing Analytics Optimization Technology 260

IBM Big Data Hub

JULY 25, 2023

New technologies are shaping the way we produce, distribute and consume energy. But the import of smart grid technologies transcends utility companies; smart grids also empower consumers to take control of their energy consumption. One such technology is advanced metering infrastructure (AMI). Wi-Fi, Z-Wave, Zigbee and 4G/5G).

Optimization 58

Optimization Technology Measurement Cost-Benefit 58

David Menninger's Analyst Perspectives

JANUARY 17, 2023

Ventana Research recently announced its 2023 Market Agenda for Analytics , continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

Marketing 130

Marketing Analytics Optimization Technology 130

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 83

Marketing Technology Advertising ROI 83

Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. Big Data is Addressing Many of the Marketing Concerns that Manufacturers Face.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Machine Learning 97

Machine Learning Marketing Strategy Optimization 97

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 104

Marketing Analytics ROI Data-driven 104

IBM Big Data Hub

FEBRUARY 28, 2024

Successful strategic sourcing often results in process optimization, cost management, customer satisfaction, risk management , increased sustainability and other benefits. Blockchain technology ensures that it’s stored, accessed and shared quickly, accurately and transparently. Try out cognitive intelligence free for 30-days.

Strategy 101

Strategy Technology Cost-Benefit Risk Management 101

Smart Data Collective

MAY 10, 2022

One of the critical industries AI is making strides in is the financial technology “fintech” industry. According to P&S Intelligence , AI in the fintech market is expected to grow to $47 billion in 2030 from $7.7 According to MarketsandMarkets , AI in the cybersecurity market is projected to grow from $8.8

Marketing 109

Marketing Technology Insurance Machine Learning 109

Smart Data Collective

DECEMBER 6, 2023

Artificial intelligence technology has been very helpful for businesses all over the world. A growing number of businesses are leveraging AI to boost employee productivity, optimize financial management, streamline marketing strategies and mitigate the risk of fraud.

Technology 87

Technology Risk Optimization Strategy 87

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success. There is a variety of digital marketing strategies that you can use.

Marketing 139

Marketing B2B Strategy Statistics 139

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? The technology might be evolving, but more and more people are embracing its potential. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 95

Marketing Strategy Statistics Optimization 95

O'Reilly on Data

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? The Ethical OS also provides excellent tools for thinking through the impact of technologies. If this sounds fanciful, it’s not hard to find AI systems that took inappropriate actions because they optimized a poorly thought-out metric.

Marketing 362

Marketing Experimentation Metrics Testing 362

Smart Data Collective

MARCH 23, 2023

New AI technologies like text-based and in-app support are being used to improve digital experiences and customer service. Retail and other industries are using omnichannel and AI technology to improve their services. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels.

Marketing 119

Marketing Sales Advertising Strategy 119

CIO Business Intelligence

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 144

Marketing IT Cost-Benefit Enterprise 144

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 98

Data-driven Marketing Advertising Big Data 98

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.

Marketing 107

Marketing Optimization Data-driven Dashboards 107

Analytics Vidhya

MARCH 20, 2024

Introduction Artificial intelligence (AI) has dramatically influenced technology. With the development of AI, we also learn how to leverage data-driven insights to enhance decision-making, optimize processes, and innovate across various sectors. It is at the edge where some industries are being revolutionized.

Data-driven 242

Data-driven Optimization Marketing Technology 242

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Big Data 134

Big Data Sales Marketing B2B 134

Smart Data Collective

DECEMBER 13, 2021

The e-commerce sector has been one of the most affected by major advances in data technology. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

Smart Data Collective

JANUARY 19, 2023

Reasons for Cost Optimization Cost optimization is an important part of any organization’s DevOps strategy. By optimizing costs, organizations can maximize their profits and keep up with the ever-changing business landscape. But what are some of the reasons why DevOps teams should consider cost optimization?

Optimization 112

Optimization Cost-Benefit Software Measurement 112

CIO Business Intelligence

JUNE 2, 2022

Hot technologies for banks also include 5G , natural language processing (NLP) , microservices architecture , and computer vision, according to Forrester’s recent Top Emerging Technologies in Banking In 2022 report. 5G aids customer service. 5G aids customer service. 5G aids customer service.

Predictive Analytics 142

Predictive Analytics Technology Analytics Machine Learning 142

Smart Data Collective

SEPTEMBER 10, 2023

Last year, the market for cloud computing services was worth over $483 billion. We have talked at length about the benefits of cloud technology. In the ever-evolving landscape of networking solutions, cloud-based Network-as-a-Service (NaaS) has emerged as a transformative technology. There are many factors driving this growth.

Technology 106

Technology Cost-Benefit Data Processing Software 106

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 115

Machine Learning ROI Marketing Cost-Benefit 115

Smart Data Collective

JULY 7, 2022

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades.

Marketing 142

Marketing Data Analytics Analytics ROI 142

Smart Data Collective

AUGUST 3, 2023

As the logistics sector continues to expand and evolve, blockchain technology is becoming an integral part of supply chain procedures. The logistics industry is prepared for a technology overhaul, and a distributed ledger is the next big thing due to its transparent records, decreased prices, and efficient route information.

Technology 84

Technology Management Cost-Benefit Manufacturing 84

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

Smart Data Collective

JULY 20, 2022

A growing number of businesses use big data technology to optimize efficiency. Part of the reason is that they focus almost entirely on the technology itself without a clear plan for leveraging it effectively. There are also a number of ways that you can use big data technology to improve your lean decision-making strategies.

Data-driven 123

Data-driven Optimization Big Data Data Strategy 123

Smart Data Collective

SEPTEMBER 29, 2022

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. One study by Think With Google shows that marketing leaders are 130% as likely to have a documented data strategy. Data strategies are becoming more dependent on new technology that is arising. This article reveals all!

Data-driven 135

Data-driven Data Quality Optimization Insurance 135

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105

B2B Data-driven Marketing Strategy 105

Smart Data Collective

JANUARY 30, 2023

AI technology has significantly disrupted the world of business. The good news is that AI technology can help significantly improve the performance of your website. You will get even more bang for your buck if it has been optimized with machine learning technology. They can be highly effective tools for businesses.

Technology 86

Technology Optimization Machine Learning Marketing 86

Smart Data Collective

FEBRUARY 9, 2022

Analytics technology has become an invaluable aspect of modern financial trading. Luckily, there are a few analytics optimization strategies you can use to make life easy on your end. Helps you to determine areas of abnormal losses and profits to optimize your trading algorithm. Pick out the different market emotions or trends.

Visualization 133

Visualization Optimization Analytics Testing 133