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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. It has a very well crafted See and Think strategy.

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Gartner D&A Summit Bake-Offs Explored Flooding Impact And Reasons for Optimism!

Rita Sallam

Are there mitigation strategies that show reasons for optimism? For the vendors that participate in the Bake-Off and Show Floor Showdowns, it is in equal measure fun and extremely stressful. The results showing the impact of flooding, predictions for the future and reasons for optimism were fascinating.

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 155
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Sustainability trends: 5 issues to watch in 2024

IBM Big Data Hub

1 In pursuit of net zero, organizations will focus their sustainability efforts on two paths in 2024: Clean energy : The transition from fossil fuels to renewable energy sources is central to sustainability strategies and net zero initiatives, and was a central issue last year at the United Nations’ COP28 climate summit.

Reporting 100
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140
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How to build more sustainable transportation infrastructure

IBM Big Data Hub

and China, but also in developing countries where outdated equipment must be replaced or brought up to modern standards to meet the goals set out by the 2015 Paris Climate accords. Both strategies help enterprises better plan for maintenance and avoid costly shutdowns that can impact the entire business.