Smart Data Collective

MAY 4, 2021

The market for big data is expected to be worth $274 billion by next year. This is hardly surprising, since so many businesses depend on data analytics to draw useful insights on every aspect of their business model. So, how exactly does data analysis benefit today’s modern businesses, and why it is worth learning more about?

Advertising 136

Advertising Marketing Data Collection Data Analytics 136

CIO Business Intelligence

MAY 16, 2023

AI Opportunities Generative AI is the basis for sophisticated AI models such as ChatGPT and Dall-E. Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data. This helps to ensure accuracy and neutrality.

Advertising 86

Advertising Recreation/Entertainment Experimentation Enterprise 86

AWS Big Data

MARCH 26, 2024

In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges. We recommend building your data strategy around five pillars of C360, as shown in the following figure.

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

O'Reilly on Data

MAY 14, 2020

Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model. In reality, many candidate models (frequently hundreds or even thousands) are created during the development process. Modelling: The model is often misconstrued as the most important component of an AI product.

Management 363

Management Experimentation B2B Machine Learning 363

Smart Data Collective

JUNE 28, 2021

You probably already understand the central role big data analytics plays in many of today’s industries, but do you know how it impacts e-commerce specifically? The e-commerce industry is one of the industries that is most benefiting from the robust growth of data collection and analysis.

Management 87

Management Big Data Data Processing Advertising 87

IBM Big Data Hub

OCTOBER 16, 2023

Examples of AI bias in the real world show us that when discriminatory data and algorithms are baked into AI models, the models deploy biases at scale and amplify the resulting negative effects. Online advertising —Biases in search engine ad algorithms can reinforce job role gender bias.

Advertising 70

Advertising Machine Learning Data Architecture Cost-Benefit 70

CIO Business Intelligence

JULY 20, 2023

Among the prevalent risks we uncovered are the potential for AI model bias in areas such as loan approvals and concerns about data collection practices that enable AI-powered services such as chatbots and voice assistants. Knowing more about them helps us better meet banking customer needs.

Technology 98

Technology Finance Advertising Digital Transformation 98

Smart Data Collective

JUNE 15, 2022

Accurate client data collection and analysis are critical to maximizing all of these activities. Campaign data analytics also aids in the scalability of paid advertising campaigns, allowing you to increase traffic to the sites and advertisements with the highest conversion rates. That’s all for this article.

Advertising 97

Advertising Cost-Benefit ROI Sales 97

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

O'Reilly on Data

MARCH 18, 2020

Whether it’s controlling for common risk factors—bias in model development, missing or poorly conditioned data, the tendency of models to degrade in production—or instantiating formal processes to promote data governance, adopters will have their work cut out for them as they work to establish reliable AI production lines.

Enterprise 307

Enterprise Deep Learning Data Governance Risk 307

CIO Business Intelligence

MARCH 21, 2022

A data scientist’s chief responsibility is data analysis, which begins with data collection and ends with business decisions based on analytic results. The data that data scientists analyze draws from many sources, including structured, unstructured, or semi-structured data.

Unstructured Data 133

Unstructured Data Data Analytics Analytics Structured Data 133

CIO Business Intelligence

SEPTEMBER 19, 2023

Personalization When you log onto your favorite social media app or streaming service, the experience is tailored to your personal taste and browsing habits — all the way down to the targeted advertisements. Boeing is using AI to detect anomalies with aircraft sensors, analyze data collected off aircrafts, and improve overall flight safety.

Enterprise 141

Enterprise Cost-Benefit Optimization Deep Learning 141

FineReport

MARCH 24, 2024

Data Analyst Job Description: Major Tasks and Duties Data analysts collaborate with management to prioritize information needs, collect and interpret business-critical data, and report findings. Python: Known for its text data handling capabilities and compatibility with various platforms and databases.

Statistics 52

Statistics Data mining Visualization Reporting 52

Smart Data Collective

AUGUST 31, 2020

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. You shouldn’t limit yourself to using data analytics in your SEO strategy.

Data-driven 85

Data-driven Marketing Big Data Broadcasting 85

Smart Data Collective

MAY 17, 2021

What’s ironic is that very few of the businesses collecting our data actually have the expertise to use it to our benefit, but it’s still valuable for them because it helps them stay ahead of their competitors. For instance, Facebook’s decision to buy WhatsApp in 2014 was based on data collected via the Onavo VPN.

Cost-Benefit 94

Cost-Benefit Advertising Data Collection Data-driven 94

IBM Big Data Hub

FEBRUARY 14, 2024

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users. AIOps is one of the fastest ways to boost ROI from digital transformation investments.

Cost-Benefit 83

Cost-Benefit Insurance Unstructured Data Machine Learning 83

Smart Data Collective

JUNE 25, 2019

If you haven’t been paying attention over the last several years, big data is the reigning web 2.0 business model. Using things like cookies and other data collection plugins, you can determine how, when, and why individual customers shop, making your marketing and advertising highly personalized.

Big Data 78

Big Data Marketing Advertising Strategy 78

datapine

MAY 2, 2023

Big data enables automated systems by intelligently routing many data sets and data streams. In a recent move towards a more autonomous logistical future, Amazon has launched an upgraded model of its highly-successful KIVA robots. Like many modern sectors, logistics processes involve large amounts of data collection.

Big Data 275

Big Data Cost-Benefit Internet of Things Optimization 275

AWS Big Data

FEBRUARY 21, 2023

Data warehouses are mostly built using the dimensional model approach, which has consistently met business needs. Additionally, scalability of the dimensional model is complex and poses a high risk of data integrity issues. What is a dimensional data model?

Data Warehouse 67

Data Warehouse Data Lake Cost-Benefit Modeling 67

Domino Data Lab

MAY 8, 2019

Paco Nathan’s latest article features several emerging threads adjacent to model interpretability. I’ve been out themespotting and this month’s article features several emerging threads adjacent to the interpretability of machine learning models. Machine learning model interpretability. Introduction. 2018-06-21).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Smart Data Collective

MAY 8, 2022

Let’s not forget that big data and AI can also automate about 80% of the physical work required from human beings, 70% of the data processing, and more than 60% of the data collection tasks. From the statistics shown, this means that both AI and big data have the potential to affect how we work in the workplace.

Big Data 105

Big Data Data Analytics Analytics Cost-Benefit 105

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. All this data is then used to set pricing fees, meet demand, and ensure an excellent service for both their drivers and clients.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

OCTOBER 29, 2020

“Because AVs collect data in public where there is little ‘reasonable expectation of privacy’, they are not subject to many of the privacy laws in the U.S. The data collected by AVs in the U.S. will likely be owned by the collector of the data, not the data subject. Advertising? Meanwhile, U.S.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. We use that on very thin ice data, we bought advertising.

Marketing 166

Marketing Metrics Advertising Measurement 166

Data Science 101

OCTOBER 31, 2019

Data Collection. After defining the goals in the previous step, it is essential to collect data. This could involve using data that already exists in a company’s database, getting data from external resources or steps to collect new data through survey forms filled by customers. Classification.

Data mining 77

Data mining KDD Data Science Forecasting 77

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. Display Advertising Opportunity Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! CI data collection. Central America.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

AUGUST 29, 2022

An excerpt from a rave review: “The Freakonomics of big data.”. Stein Kretsinger, founding executive, Advertising. We have included predictive analytics in our list of the most prominent business intelligence trends , as it has been widely recognized as the strategy that makes it possible to unleash the power of big data.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! Digital Marketing & Measurement Model. " That lead to this post. All that is great.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

JUNE 23, 2019

It’s harder for many folks in this role who don’t have any data or machine learning background and are thrown or thrust into shipping something like this. They lack probably what a lot of folks in this room have in terms of domain expertise around data, machine learning, and how these models work.

Management 110

Management Machine Learning Experimentation Metrics 110

BizAcuity

MARCH 1, 2019

Azure IoT Edge will enable low-power devices to run containers and perform AI locally but retain a connection to the cloud for management and modelling. and constantly report this data to backend. At the backend, based on the data collected, data is stored in data lakes.

IoT 56

IoT Internet of Things Big Data Data-driven 56

Occam's Razor

OCTOBER 15, 2012

Rather I've had to fall back on my trusty steed: data. :). One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else.

Advertising 136

Advertising Marketing Strategy Insurance 136

datapine

NOVEMBER 19, 2019

Dubai airport currently uses computer vision-powered face recognition to provide a smoother customer journey, streamlining transitions through security, passport control, and departures while gathering essential consumer data that assist in the continual improvement of its services.

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

FEBRUARY 22, 2010

The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Typically, data collected is anonymous and not personally identifiable information (PII).

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. Having this data integrated into your site analytics behavior data means that you don't have to guess which of these groups/segments are more or less valuable. But your journey starts above.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). So how can you use your own data? See Page 269. :).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133