Smart Data Collective

OCTOBER 16, 2023

Big data is generated primarily by three sources: Business Companies generate massive amounts of data daily. Financial data (invoices, transactions, billing data) and internal and external documents (reports, business letters, production plans, and so on) are examples of this.

Big Data 101

Big Data IoT Cost-Benefit Advertising 101

Jet Global

JUNE 5, 2020

KPIs and Reporting in the Insurance Industry. Insurance KPIs and reporting can be just as complicated. Most of the time, thinking about KPIs and reporting will give you a headache. The second is how much of the company’s growth is organic as opposed to being advertisement driven. Compiling the data and reporting it.

Insurance 59

Insurance Metrics Reporting KPI 59

Smart Data Collective

MAY 8, 2019

You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. This essential data can develop a more profound persona designed to target the right customer base. Digital Advertising Campaigns. Artificial intelligence can significantly improve these campaigns.

Marketing 110

Marketing Advertising Sales Forecasting 110

Smart Data Collective

JULY 21, 2021

All those invoices have reams and reams of valuable data that you can use to create reports, forecasts and direct management decisions. If the software is not used for this purpose and instead was deployed to do one thing only, then valuable data is lost — or at least, not utilized. But think about it.

Digital Transformation 143

Digital Transformation Data Strategy Strategy Cost-Benefit 143

CIO Business Intelligence

SEPTEMBER 19, 2023

To gain a better understanding of how companies are putting AI to practical use, consultancy Deloitte surveyed 2,620 global business leaders, across 13 countries, as part of its Fueling the AI Transformation report. For other companies, AI use in customer service has also been driven by consumer’s increased expectations.

Enterprise 141

Enterprise Cost-Benefit Optimization Deep Learning 141

FineReport

MARCH 24, 2024

The primary objective of a data analyst is to transform raw data into meaningful insights that drive organizational improvements. By conducting extensive research and analysis, they generate reports that inform strategic decisions, identify areas for enhancement, and guide the implementation of new initiatives.

Statistics 52

Statistics Data mining Visualization Reporting 52

O'Reilly on Data

JULY 28, 2020

Many companies face a problem that’s even worse: no one knows which levers contribute to the metrics that impact business outcomes, or which metrics are important to the company (such as those reported to Wall Street by publicly-traded companies). Take any social media company that sells advertisements. Conclusion.

Marketing 361

Marketing Experimentation Metrics Testing 361

Smart Data Collective

SEPTEMBER 13, 2019

Social media marketing has come to realize how vital Big Data can be to their success, and case studies already exist as to how social media analysis can impact the outcomes of campaigns. Mining offers its results in the form of data points when can then be employed in marketing strategies for a targeted segment of the population.

Big Data 83

Big Data Marketing Advertising Data Collection 83

CIO Business Intelligence

MARCH 21, 2022

Data scientists often work with data analysts , but their roles differ considerably. Thus, the difference between the work of data analysts and that of data scientists often comes down to timescale. The data that data scientists analyze draws from many sources, including structured, unstructured, or semi-structured data.

Unstructured Data 137

Unstructured Data Data Analytics Analytics Structured Data 137

Smart Data Collective

OCTOBER 30, 2019

The Digital Marketing Institute reports that 97% of decision makers believe it is the future of marketing. Big data technology has introduced a number of solutions for the marketing profession. It is able to handle massive data sets, which can aid marketers in a number of ways.

Machine Learning 72

Machine Learning Advertising Big Data Marketing 72

IBM Big Data Hub

OCTOBER 16, 2023

In its report Towards a Standard for Identifying and Managing Bias in Artificial Intelligence (NIST Special Publication 1270) , NIST noted that “human and systemic institutional and societal factors are significant sources of AI bias as well, and are currently overlooked.

Advertising 69

Advertising Machine Learning Data Architecture Cost-Benefit 69

Smart Data Collective

MAY 8, 2022

Let’s not forget that big data and AI can also automate about 80% of the physical work required from human beings, 70% of the data processing, and more than 60% of the data collection tasks. From the statistics shown, this means that both AI and big data have the potential to affect how we work in the workplace.

Big Data 104

Big Data Data Analytics Analytics Cost-Benefit 104

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. Because AVs collect data in public where there is little ‘reasonable expectation of privacy’, they are not subject to many of the privacy laws in the U.S. Advertising?

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Smart Data Collective

JULY 30, 2019

The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” ” Today, data is everywhere. And even advertisers can see precisely who is clicking on their banner ads and content pieces.

Advertising 109

Advertising Sales Marketing Business Intelligence 109

datapine

JUNE 13, 2019

Using daily and/or weekly sales reports with your team may be the single most powerful action you can take to increase your team’s performance. And not just that, we will discuss the purpose and creation process so that you find out exactly what’s the story behind each report. What Is A Sales Report? Don’t believe us?

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

APRIL 13, 2015

I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. In that context, Real-Time reports are an impressive feat of engineering by the team at Google. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Jet Global

MARCH 17, 2020

The tech sector as a whole isn’t particularly diverse, so the diversity tools coming out of it might not be as enlightened as advertised. We always need to ask whether data and technology actually reinforce biases. So it’s really about leveraging data as effectively as possible?

Advertising 59

Advertising Data-driven Technology Optimization 59

Occam's Razor

OCTOBER 15, 2012

Rather I've had to fall back on my trusty steed: data. :). One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else.

Advertising 136

Advertising Marketing Strategy Insurance 136

IBM Big Data Hub

FEBRUARY 14, 2024

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users.

Cost-Benefit 83

Cost-Benefit Insurance Unstructured Data Machine Learning 83

Occam's Razor

OCTOBER 14, 2014

Conversion rates reported by asking a group of companies what they are for their company, are hugely suspect. If you do use them, please consider the data collection methodology. This creates a sample, sampling and self-reported biases. Competitor Data Benchmarks. Exhaust those first. You can still learn from both.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Data Science 101

OCTOBER 31, 2019

Data Collection. After defining the goals in the previous step, it is essential to collect data. This could involve using data that already exists in a company’s database, getting data from external resources or steps to collect new data through survey forms filled by customers. Deployment.

Data mining 77

Data mining KDD Data Science Forecasting 77

BizAcuity

MARCH 1, 2019

and constantly report this data to backend. At the backend, based on the data collected, data is stored in data lakes. Such data is collected from hundreds, thousands and millions of users. If not, the consequences could be catastrophic.

IoT 56

IoT Internet of Things Big Data Data-driven 56

CIO Business Intelligence

SEPTEMBER 22, 2023

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

Management 105

Management Advertising Data Lake Sales 105

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Jet Global

MAY 15, 2020

Under modern day reporting standards, companies are formally obligated to present their financial data in the following statements: balance sheet, income statement, and cash flow statement. These three statements are data rich and full of financial metrics. A set procedure should outline how and when the data is collected.

Metrics 98

Metrics Finance Reporting KPI 98

CIO Business Intelligence

JUNE 9, 2022

A data management platform (DMP) is a group of tools designed to help organizations collect and manage data from a wide array of sources and to create reports that help explain what is happening in those data streams. Deploying a DMP can be a great way for companies to navigate a business world dominated by data.

Management 144

Management Advertising Data Lake Sales 144

Jet Global

NOVEMBER 16, 2021

Some cover just digital advertising revenues, whereas others are going further to include revenues from the provision of a digital interface, targeted advertising, and the transmission of data collected about users for advertising purposes. The scope of these arrangements vary country by country.

Advertising 97

Advertising Forecasting Uncertainty Risk 97

AWS Big Data

MARCH 26, 2024

Without C360, businesses face missed opportunities, inaccurate reports, and disjointed customer experiences, leading to customer churn. In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges.

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. That's the difference between someone who reports data to someone who drives change in behavior. simplification and 2.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Pretty cool.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

FEBRUARY 22, 2010

The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Typically, data collected is anonymous and not personally identifiable information (PII).

Metrics 123

Metrics Advertising Reporting Software 123

AWS Big Data

FEBRUARY 21, 2023

The data vault approach solves most of the problems associated with dimensional models, but it brings other challenges in clinical quality control applications and regulatory reports. This is one of the biggest hurdles with the data vault approach. It optimizes the database for faster data retrieval.

Data Warehouse 67

Data Warehouse Data Lake Cost-Benefit Metadata 67

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. But if the occasion is a strategic discussion, any occasion about taking action on data, then you need to get off data as fast as you can.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! Now… how do I create actionable insights from this data which are going to help me decide where to spend my budget? That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

datapine

NOVEMBER 19, 2019

Dubai airport currently uses computer vision-powered face recognition to provide a smoother customer journey, streamlining transitions through security, passport control, and departures while gathering essential consumer data that assist in the continual improvement of its services. Artificial Intelligence (AI).

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! There is a difference between reporting and analysis. Don't ask for too much reporting.

Analytics 141

Analytics Data-driven Strategy Consulting 141