Smart Data Collective

JUNE 30, 2022

Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI. You can use this information to optimize future Stories for the highest possible ROI. Big Data is Essential for Optimizing Instagram Stories Strategies.

Data-driven 111

Data-driven Marketing Strategy Big Data 111

Smart Data Collective

OCTOBER 5, 2021

More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising.

Analytics 120

Analytics Marketing ROI Testing 120

FineReport

MAY 9, 2023

As a result, you’ll be able to understand key metrics better and lay the groundwork for increasing conversions as a result. That is to say, an effective social media strategy includes creating and sharing engaging content, listening to and engaging with your audience, analyzing the results and running paid social media advertisements.

Reporting 52

Reporting Marketing Advertising Metrics 52

Smart Data Collective

JUNE 14, 2022

Advertising platforms like Facebook Ads also have sophisticated audience analytics features that help companies learn more about their target customer. Use Data Analytics to Optimize Your Social Media Strategy. Check Your Metrics. Data analytics tools can help you monitor these metrics much more easily.

Big Data 106

Big Data Data mining Metrics Sales 106

IBM Big Data Hub

MARCH 29, 2024

It is incumbent upon the company to optimize that customer’s experience to encourage repeat customers and grow a healthy customer base. Organizations with strong missions or values should spend time and budget on communicating their perspectives through advertising, direct-to-consumer messaging and customer engagement.

Strategy 66

Strategy Cost-Benefit Key Performance Indicator Marketing 66

datapine

APRIL 10, 2019

of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. There are numerous KPI examples which you can choose from, but here are key metrics for measuring your video content success: Number of views. Track Your Success.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Smart Data Collective

MAY 6, 2021

These are considered to be high intent clicks from the biggest advertising platform in the world. Even the most successful marketing and advertising campaigns miss consumers on their first run. The data used is recycled from previous information attached to your old advertising. How Can It Help Your Business?

Advertising 70

Advertising Sales Marketing ROI 70

datapine

JULY 3, 2019

Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. Let’s get going. What Are Social Media KPIs?

Metrics 219

Metrics KPI Strategy ROI 219

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

OCTOBER 10, 2019

And if you’re looking to make a dashboard to outline return on marketing investment (ROMI), your visualizations, design, and metrics would be very different from those featured in a marketing channel engagement report. Looking at total digital advertising spent and the revenue. Make Sure Your Dashboard Is Mobile-Optimized.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. This one optimizes for a local maxima and not a global maxima.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. The Optimal Digital Investment Strategy ]. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

APRIL 13, 2015

But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. If it can't, figure out what the time from insight to action is, then optimize the data to insight process. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

CIO Business Intelligence

JANUARY 23, 2024

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. As a result, outcome-based metrics should be your guide.

Measurement 138

Measurement Digital Transformation KPI Metrics 138

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. It’s more long tail and white-glove hand holding, and the metric is more about customer satisfaction than the length of the call.”

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Our integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics.

Marketing 52

Marketing Dashboards Advertising ROI 52

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” Here I list some common marketing reports & dashboards and the key metrics that can be structured. Online Advertising Performance. Free Download.

Reporting 97

Reporting Marketing Advertising Metrics 97

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns. They will love you more.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

bridgei2i

MAY 19, 2021

I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed?

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Smart Data Collective

JANUARY 27, 2020

Ideally, this data extracted by BI should provide marketers with information on advertisement trends, audience engagement with creatives, and resource allocation. In this way, users get all their data on their advertising campaigns in one place. They can turn mountains of data from absolutely puzzling mess to a pretty coherent picture.

Marketing 107

Marketing Advertising Business Intelligence Machine Learning 107

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. Couple of quick caveats: 1.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Does Facebook advertising really work better than TV? Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? That means: All of these metrics are off. I can use that to hypothesize what an optimal budget allocation might look like. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. Instagram uses big data to identify and block offensive content, create personalized feeds for their users and optimize their advertising platform. however, data is available for months afterwards.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Domino Data Lab

JUNE 23, 2019

Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. Google, Facebook, other leaders, they really have set up a culture of extreme measurement where every part of their product experience is instrumented to optimize clicks and drive user engagement.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Testing Measurement Optimization 135

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? You can define models using a straightforward logical syntax and solve them with fast convex optimization.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Business analysis. No digital.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Could you not get 100x ROI from the 0.25 Could you not get better ROI taking all that money and buying remnant inventory on your local Television channel?

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Display Advertising Opportunity Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.

Metrics 155

Metrics Reporting IT Advertising 155